Several weeks ago, I asked subscribers of my newsletter for volunteers.
To qualify, they had to have an affiliate (or adsense) site that lost significant rankings when Google introduced or updated their Panda. These people also had to really believe that their site was high quality and therefore unfairly targeted. A final requirement was that these people had to be willing to let me investigate and carry out a totally unbiased review of their site, and publish it in my Affiliate Site Autopsy eBook.
Affiliate Site Autopsy is the result of several weeks of work and runs to over 130 pages.
Not only do you get to see the 5 detailed critiques of these websites (on-page and off-page factors), but you will also get your hands on the exact critique “system” that I use when I am trouble-shooting my own websites and those of my clients. The critique method comes in the form of both a mind map, and a “checklist” that you can print off.
One thing became very clear as I dug deeper into the websites included in this book – people are being taught all manner of techniques that will get them into trouble.
In the case of one Adsense site I critiqued, Google totally de-indexed it. The webmaster had followed a course they bought (almost to the letter)! The problem was that the course was teaching old techniques that might have worked 5 years ago, but simply get you into trouble today.
Affiliate Site Autopsy is a book that shows you 5 very different websites that have one thing in common – Google doesn’t rank them very highly any more.
For each websites, I’ll tell you how it used to rank, and how it ranked at the time of writing the book. I’ll then go the site and highlight all of the trouble areas that I find. Finally, for each site, I’ll provide instructions on what I think needs to be done to try to recover each site.
As you go through the book, you’ll see a lot of common mistakes that webmasters make. You’ll also see techniques that have been “taught” as good SEO when they are far from that.
As I was writing the book, Google released the Penguin update on the 24th April 2012. Although we still don’t fully understand Penguin, I have included some stuff in this book that relates specifically to Penguin as I see it. I am currently working on an update for the book that will be ready in a couple of weeks. The update will include more information on Penguin and of course, customers who buy now will get that upgrade for free.
"The Affiliate Site Autopsy study revealed some obvious problems about my site. I must admit that this was really an eye opener for me and I have changed my strategy completely when it comes to SEO and site building in general!
Andy pointed out several factors that could have triggered the Google Panda and Penguin update to penalize my site.
Currently, I am working hard to fix the problems pointed out by Andy and hopefully things will look better when the next Google update is released.
I believe this report is an ideal “case study” for anyone who is serious about building genuine authority sites!
The report identifies the important pitfalls one must avoid in order to avoid penalties from Google and protect your site from future penalties as well!"
How you will benefit from this book
First and foremost, you’ll benefit from seeing other websites using techniques and strategies that may have lead to their downfall. You may be using some of these techniques on your own sites completely unaware that they could be causing you problems. You will have a complete checklist of things to check off as you critique your own websites.
Secondly, if your site has been penalized by Panda or Penguin, these penalties are controlled by software, not real humans. Therefore if you clean up what caused the penalty, you should be able to breathe fresh life into your website. This book will cover many aspects of your site that might have tipped you over the edge. Just follow the critique blueprint, and make changes as you go.
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