Google own their own web browser in Chrome, and with Chromebooks gaining popularity (where the Chrome browser IS the opeating system), their market share looks likely to increase. Incidentally, how did Google get to sell a “laptop” that could not be used with any other browser than Chrome? A few years ago, if I remember correctly, didn’t Microsoft get into trouble because they were shipping Windows with Internet Explorer?
OK, back to my question.
Since Google clearly can and do monitor user behaviour, they obviously know when a link on a webpage gets clicked, right? What if they used this data to help determine a link’s worth? I mean, if a link sits on a page but never gets clicked, it cannot be important to the article or the visitors, right? Alternatively, if a link get’s clicked frequently, it must be important to both.
Although things are changing, link spammers don’t usually care where or how they get their links. For them, a link is a link. However, most of the links they drop on a page would probably never be clicked because either the page the link appears on never gets any traffic, OR, the link is so irrelevant to the searchers intent (or interests) that no one finds it interesting enough to click.
If this was happening, how would you change the way you built backlinks? You’d certainly need to entice the click from people on the backlink page. How could you do this? Would links that point to sources of additional information, like a citation within an article, get clicked more than any other link in an article? Would links that just used keyword rich anchor text get clicked on, or are people turned off by that type of hyperlink in a document?
This is all just theory.
Could Google do this?
I’d love to hear your opinions so leave a comment if you have any.