EzSEO Newsletter # 112
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EzSEO Newsletter # 112
Andy Williams ez SEO
ez-search-engine-optimization.com
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This week:
1. February Niche Blueprints
2. Building Affiliate Sites - Miniseries Part XXIV
3. Other Stuff
Hi again.
Another week gone… This year is really flying past.
It is nearly Carnival time here in Tenerife which means lots of partying and lots of fireworks well into the night. Yesterday we got dressed up as clowns with my 17 month old daughter for the kiddies Carnival in out local town. Here is a picture taken just before we headed out the door.
I am the grumpy one on the right ;o)
OK, onto the newsletter.
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1. February Niche Blueprints
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2 new February Niche Blueprints were released this week. There is a special pricing available for those buying both Blueprints, so check the webpage for details.
The first blueprint is a medical niche relating to joints.
This niche has over 2800 keyword phrases in total, with 138 of those phrases having 5 or more searches a day with less than 1000 competing pages in Google. There are nearly 200 niches within the niche and are all based on 2 and 3 word phrases. Also included in this Niche Blueprint is a Bonus set of 102 keywords that I have sorted out for you that are ideal titles for articles. These are based on questions that people type into the search engines.
The second Blueprint is in a health niche about nutritional supplements.
This niche have over 5600 phrases, with 330 of them having 5 or more searches a day at Google, and less than 1000 competing pages. There are over 300 niches within the niche and all are based on 2 and 3 word phrases. Also included in this Niche Blueprint is a Bonus set of 241 keywords that I have sorted out for you that are ideal titles for articles. These again are based on questions that people type into the search engines.
As always, a maximum of 100 of each blueprint will be sold.
If you are interested in purchasing one or both of the February Niche Blueprints, visit..
..and click the link in the top right border to February Blueprints.
You are automatically redirected to the download page after purchase so do not close your browser.
As always, only 100 will be sold.
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2. Building Affiliate Sites - Miniseries Part XXIV
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If you have been following this course so far, you will have:
a) identified your niche and checked for profitability
b) carried out your keyword research at Wordtracker.
c) sent yourself your keyword research from Wordtracker.
d) selected several phrases to use as main page keywords.
e) selected suitable phrases to be used for article pages.
f) learnt how to theme pages. You should use this information to begin collecting themed keywords for your planned pages.
g) seen how main pages differ from article pages, and understood how these differences dictate how the pages are created.
h) seen how selling differs from pre-selling, and learnt one way to sketch out a blueprint of your pre-selling content.
i) looked at a top selling sales page, and dissected out the various pre-selling techniques highlighted by the “pre-selling blueprint questions”.
j) looked at two models for building main sales pages.
k) looked at how to write articles, and learnt a simple “Value Test” you can use to decide if your article is good enough.
l) Found a suitable web host, domain name and web editor.
m) Looked at links, and understand that some links will server you better than others.
n) Seen how Page Rank can be passed onto other pages, and also that the Google toolbar is not accurate.
o) Seen that links in to a page are a vote for that page, and that the link text used on incoming links, gives your page some reputation for that term. The more incoming links with that term, the higher the reputation.
p) Seen how tracking your visitors can give you a lot of useful information, and chosen a stats script for your own site (if your host does not provide one).
q) Seen how to create a useful links page that can act as a resource for your visitors, and looked at one way to automate this page.
r) Seen that putting Adsense ads on all pages is not usually the best strategy for maximum profits.
s) Seen how owning your own products can be fun, as well as help avoid the thin affiliate label. Most of all, it can be very lucrative.
t) Seen how to use the nofollow tag to block Search engines from certain pages, as well as the importance of getting quality links to your pages (both internal and homepage).
u) Seen how to add content to your site for maximum impact, and looked at a tool that can do this for you.
v) Seen how article distribution can increase backlinks, link reputation and PR of your web pages, thereby increasing rankings.
w) Seen how directory submissions can help our rankings.
If you missed any of these newsletters, you can read them online at my blog:
http://ez-search-engine-optimization.com/blog/
This mini course begins in issue #89 and continues to the latest post in the blog.
We are now in the traffic building phase of our website. Last week we looked at Directory submissions, and that, plus the article submissions we discussed previously, should be starting to pay off in terms of website traffic.
Before we discuss other ways of building traffic, there is something I think you should put into action now. You are getting visitors to your site, but most do not buy anything on a first visit. For that reason, you need a way to keep in contact with them so you can expose them to your offerings a few more times.
There are various ways of doing that, and we will look at some of them today.
The most obvious way of keeping in touch with your visitors is to run a newsletter. When I first started this newsletter, I used a fr-ee service called “Your Mailing List Provider” which was fine to begin with.
However, I eventually swapped over to Aweber because of the extra features I could get.
Aweber makes it easy to setup multiple mailing lists, so you can run multiple newsletters over multiple sites.
e.g. suppose you ran a wine site. It would be a great idea to have a wine newsletter which provided articles on various wines, together with the affiliate links to merchants who sell those wines. Newsletters could then be posted on your site, adding to the valuable, unique content, which would in turn, increase traffic through the keyword optimization of those articles.
Another example: If you ran a baby site, you could run a newsletter that offered help and advice on parenting in the first few years. In the newsletter, you can provide solid advice on things like potty training, while directing your readers to merchants that sell potty-training potties, or ebooks on potty training. You could provide nursery decoration ideas, and show where your reader can purchase the items you mention.
Newsletters provide a way to keep in contact with your visitors. People are often happy to sign up for something if:
* it is fr-ee
* they know they can unsubscribe at any time
* they know that their details wont be sold to mailing lists
* they know they will learn stuff
* they get a bonus for signing up
This is one of the best ways to get repeat visitors to your site, or your merchants.
If you look at the list of things people look for before signing up for a newsletter, you can see the sorts of things you should include in the description on your site.
* Tell your visitor their details are kept private and will never be sold or given away.
* Tell you visitor that their email address will only be used for sending the newsletter.
* Tell your visitors that they can easily unsubscribe using a link in each newsletter if they wish.
* Tell them about the types of information you provide in the newsletter.
* Provide a bonus report for them if they sign up.
As for the last point, this is easy.
If you want to write a short report on some topic, that is fine. An easier way would be to find some relevant articles at article directories, and edit them into a report. Creating fr-e-e reports is easy. Just edit them in a word processor, and convert them to a PDF format. We have mentioned in previous sections of this course how to do this.
Whenever you write a newsletter, add it as content to your site. Keep an archive so visitors can go back and read previous newsletters (this will encourage them to join if they see quality information in previous newsletters).
NOTE: If you setup a newsletter, use double opt-in, and don’t send the newsletter from your own domain. OK, what does that mean? Well, double opt-in means that the person trying to sign up for your newsletter MUST confirm their subscription by clicking on a link in an email they are sent after signing up. If they don’t confirm, they don’t get the newsletter. Double opt-in is very important, and can save you legal problems in the future. Double opt-in means no-one can receive your newsletter without permission from the person who owns that email address.
There are some nasty people about. In the past, people have taken other people’s email addresses and subscribed them to this and that. Without double opt-in this is easy. This not only causes hassles for the owner of the email address, but it also can cause problems for the newsletter owner, since they then send out a newsletter to someone who did not subscribe. The recipient of the newsletter then cries “SPAM”, and the newsletter owner gets into trouble.
Double opt-in prevents this. If someone tried to sign up some unknowing victim to my newsletter using the victim’s email address, my double opt-in system would send the recipient an email saying that they tried to sign up, but to complete the process they need to click the link in the email. If they had not signed up themselves, they can ignore the email, and they wont receive my newsletter.
This brings me to the second point. don’t send a newsletter from your own domain. If your web hosting company gets a lot of spam complaints about your newsletter, they could close your account, and your business would go down the drain. don’t think that double opt-in is enough. I use double opt-in, yet Aweber get spam reports for this newsletter on a monthly basis from people who said they wanted to receive it. If I had been sending this form my own domain, my main site may have been closed down by now.
For these reasons, using a third party newsletter provider is essential. Let them deal with spam reports. The people at Aweber are use to dealing with this type of situation, and all they do is look at your mailing list setup, see you are using double opt-in, and ignore the spam report.
OK; newsletters are a great idea, but they are time consuming. Here is an alternative that works very well.
SETUP AN AUTORESPONDER COURSE.
An autoresponder course is a set of predefined mailings. You configure these to send out x number of messages, at intervals you choose. e.g. I may setup a 10 part autoresponder course, with each part being sent on a one per week schedule. That would mean that anyone signing up for it would receive your messages over a period of 10 weeks. That is plenty of time to gain their trust and pre-sell them something.
Autoresponders often come with web hosting, but these can be limited to a single autoresponse.
Fortunately, Aweber give you unlimited autoresponders when you sign up for an account with them. That means you have one Aweber account from which you can run multiple newsletters, and multiple autoresponder courses.
I highly recommend that as part of your traffic building (and inc0me building) strategies, you set up a newsletter or mini-course (autoresponder course) on each of your sites. You can setup miniseries in much the same way as you can setup fr.ee reports. Find 5 or 10 articles relevant to your site, and use those as the basis for each autoresponder message. Just add in a leading paragraph, and a closing paragraph with some pre-sell, and you have your autoresponder course written. Just plug it into your Aweber control panel, add the Aweber subscription form on your site, and you are ready to catch subscribers.
My tool of choice for this is Aweber.
WARNING: You cannot import a mailing list into Aweber without getting your subscribers to re-confirm their subscription. This is because of the restrictions of double opt-in. When I moved my mailing list from “Your Mailing List Provider” over to Aweber (to take advantage of the autoresponders and other advanced features), I imported my old list into Aweber and waited for my subscribers to re-confirm their subscription via the emails Aweber sent them. I lost more than 50% of my list. Now, as it happens, they were probably lost because they did not read my newsletter, or they would have known to look out for the confirmation email. In that case, that 50% were probably no great loss. However, in hindsight, I wish I have gone with Aweber to begin with.
In this section, we have looked at how we can capture our visitors email address, which gives us more chance of getting them back to our site, or sell them a product. As we come to the end of this course in coming weeks, we will continue to look at ways of building traffic, and ways of making sure you keep in contact with that traffic.
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3. Other Stuff
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Keyword Results Analyzer v2 beta has now been “selectively” released to a few customers of v1. I will be sending out an email in the next week or two to all KRA v1 owners telling them where they can get this f.r-ee upgrade. KRA can now import most formats of data, not just Wordtracker. There are a lot of great new features, and because of this, the price is likely to rise. If there are any v1 owners who want to get the v2 beta early, send me you order number and/or email address you used when you purchased, and I will send you the download details. v2 will be a f-ree upgrade to v1 users.
Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online here at my blog.
For older newsletters, you will need to visit the old archives at:
http://ez-search-engine-optimization.com/archives
Have a great week!
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Visit the subscriber Bonus page for free reports and other subscriber-only offers:
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please send then to me at webmaster[REMOVE]@ez-search-engine-optimization.com. Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site
if you want it. That’s extra free traffic for your site as well as an incoming link to your site.
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