EzSEO Newsletter # 183
This week:
1. A Hectic Week
2. How to sell a product online - Part X
3. Windows Vista - Macs are looking good right now
Hi again.
Today I have a little rant about Microsoft Vista, plus remind you of some fre-ebies I gave away last week. We also have part 10 of our miniseries on selling your own product.
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1. A Hectic Week
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This week saw the pre-release of my Fat Content Course. The release has gone really well, and I hope those of you who have purchased at the pre-release disc0unt are enjoying it. Certainly the feedback this week has been very positive.
If you are considering getting the course, you still have today before the price goes up tomorrow. You can see what is included on the pre-release sales page here:
Pre-Release of Fat Content Course
When you get to that sales page, there is an unusual “feature” in the top right hand corner of the page. If you follow it, you’ll be taken to a page where you can sign up for some fr.ee reports. You may have already received those reports in this newsletter, but if you haven’t, don’t sign up as that list will be deleted in a couple of days. Here are direct links to those reports:
http://ezseocustomers.com/cfc/CaseStudy1acnetreatement.pdf
http://ezseocustomers.com/cfc/CaseStudy2lowfatdiet.pdf
The two above look at a competitive phrase, and then analyse two top ranking pages, and two that are buried in Google for that phrase.
The next one shows a similar analysis carried out on a PLR article, a ghost written article, and a top 10 Google page. This one highlights a danger of ghost written content, and also shows that PLR content can be very good.
http://ezseocustomers.com/cfc/PLRContentvGhostWrittenContent.pdf
If any of the URLs are wrapped onto two lines, please just copy the entire URL and paste it into your browser.
If anyone wants to know which PLR service I used for the PLR article above, open a support ticket (not email please). You can find my support desk URL in the footer of this newsletter.
Finally, last week I gave away a fr.ee Niche Blueprint to subscribers of this newsletter. From the download stats, it appears a large number of people did not download it. If you missed that, here is the download (you don’t need to sign up for anything to get it):
Again, copy and paste the whole URL into your browser if it is wrapped in this email.
Even if you are not interested in the niche, the blueprint is well worth looking at, as there is a fully functional version of KRA included (OK, you cant import your own data, but you can play with the data included with the Blueprint, and see why so many professionals use KRA in their business). The manual that comes with the Niche Blueprint is also worth reading, as it gives you step by step instructions for creating a website (the way I do).
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2. How to sell a product online - Part X
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In part 9 of this mini-series, we looked at the AIDA and KISS principles for writing sales copy. What I want to show you in this issue, is my own method for creating a sales page. Its based on both of these principles, as well as stuff I have learned along the way.
The easiest way to write a sales letter is to ask yourself a series of questions. By writing down the answers to these questions, you are writing the sales page.
1. What are the problems faced by your visitor that this product can solve?
When you answer this question, don’t talk about your product yet. You are simply trying to get your visitors to “see” the problems they are currently faced with. A good way of doing this is to create bullet points, since bullets are easy to read, and when people skim pages, they usually stop at bullets to read them. Bullets will ensure you capture your readers attention.
2. Why have your visitors still got these problems?
Presumably there is no solution available, or solutions available have limitations and don’t solve all of the problems. Obviously as you write a few sentences here, you have one eye on the feature list of your own product, to make sure that any unresolved problems are solved by your product.
3. Describe what their life can be like without the problems.
This section should paint a vivid picture in the minds of your prospects, showing them what things would be like if the problems did not exist. You should try to use imagery here that really paints a picture in the minds of your visitors. e.g. instead of saying “wear our contact lenses, and you’ll see perfectly”, paint a picture. Tell them that by wearing the contact lenses they will never again have to quint as they try to read distant signs or recognise faces in a distant crowd. Tell them that those headaches they get after hours working on a computer can be caused by eye-strain, and that correcting their vision with your contact lenses will banish the headaches. Show them what sports can be like without having to wear traditional glasses that are always slipping off. Try to show them HOW their lives will improve, and not just state the obvious.
4. Introduce your product.
Now is the time to introduce your product. Tell your visitors how your product can solve the problems you outlined at the start of your sales letter.
5. Feature list.
Write down a list (bullets are good) of features for your product. This follows on from the previous sections, and what I like to do is to create a list that states a feature, and then a sentence saying how that feature will benefit your visitor.
6. Final reminder of that “picture”.
This final reminder is to reinforce the picture you painted in their minds earlier. Remind them again how their lives can be improved with this product.
7. Call to Action.
Tell your visitor what to do next. e.g. To get rid of eye-strain and see the world in a whole new light, click the order button and get our daily contacts now.
Your call to action may not be to buy a product, it might be to download a report. Tell the visitor what you want them to do!
7. Write the headline.
The final piece of the sales page for me is writing the headline. I always do this last, because by the time I have finished the sales letter, I have a better idea of the whole picture. Your headline should immediately strike a chord with the visitor. It should mean something to them. Carrying on with the contact lens example, you could say something like “Those dreadful headaches I use to get after an hour on my computer are now gone. Let me tell you how you can get rid of them forever”. You might want to create a headline that emphasises the “freedom” you now feel when playing sports that you didn’t feel with traditional glasses, but here is an important lesson.
Not everyone plays sports. Not everyone will have experienced those headaches you get with eye-strain. You need to KNOW your visitor, and know where they are coming from. Only then can you create a headline targeted to your visitors. One of the best things to do is to ask people you know who wear contact lenses, why they wear them instead of traditional glasses. The answers you get will be the foundation of a great headline, and a great sales page.
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3. Windows Vista - Macs are looking good right now
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I have always been a defender of Microsoft Windows, and have used and programmed them for many years now. Over those years, my brother has always worked with Macs, so I have been sent a lot of videos (I am sure you know the ones), created by Apple, to make the PC look bad. Well, with the introduction of Windows Vista, I am finally seeing the appeal of Macs.
This new User Access Control, or whatever it is called is so intrusive, its not funny. Add to that the bugginess of Vista, and how slow it runs even on a fast machine, and I am seriously looking to Apple for my next work machine. Sure, I’ll continue to create software on PCs, and there are some programs I cannot live without that are PC only, so PCs will always be a part of my office, but how nice it would be to have an uncomplicated life.
Windows Vista was suppose to have a service pack out at the end of this year to fix the known bugs, but I read somewhere that it is now delayed until next year. For software that is forced on all new PCs, this lengthy delay in fixing bugs isn’t acceptable. I have software that will run on one installation of Vista, but not another. Something to do with the registry entries not being created properly on the one machine, but I am not alone. I have seen the same problem on numerous forums.
I even tried installing Microsoft Visual Studio on my new Vista laptop, but that had the same registry problems mentioned above, and refuses to run. Funny that. Microsoft software not working on a Microsoft operating system.
Perhaps this time next week, I’ll be writing my newsletter on a Mac. I never thought I’d see the day!
Well, that’s it for this issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:
http://ezseonews.com/blog/index.php
For older newsletters, you will need to visit the old archives at:
http://ezseonews.com/archives
Have a great week!
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The contents of this newsletter is copyright 2007 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.
This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.
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