EzSEO Newsletter # 206
This week:
1. Introduction to Themeing Video Course
2. Success Alert Volume 2
3. Wordpress Tutorial - I
Hi again
This week, I’m reviewing a great book by John Evans, plus we also start our Wordpress Tutorial. Let’s get on…
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1. Introduction to Themeing Video Course
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During the pre-release of KRA Pro, I released a number of videos on themeing. These videos are highly compatible with some ranking reports I wrote which show themeing is important in your search engine rankings. Now, you may have seen the videos, and read the report already, but if you haven’t, you might be interested in the fr.ee 9 day mini-series I have put together. It includes the videos, and the reports, and you can sign up to get the course delivered over the next 9 days directly to your inbox.
Here is an overview of the 9 days “Introduction to Themeing course”:
Day 1 - Video #1 - Does Google Really Rank Well-Themed Content Higher?
This video looks at real search results from Google, and whether or not they are well-themed. If search engines do indeed rely heavily on latent semantic indexing, we should see it in the content in the top 10!
Day 2 - Acne Ranking Report - comparing top ranking pages with those that rank poorly.
Day 3 - Low Fat Diet Ranking Report - comparing top ranking pages with those that rank poorly.
Day 4 - PLR v Ghost Written Content Report - Comparing PLR content with Ghost written articles.
Day 5 - Video #2 - How Do I Find Theme Words For Any Page?
Finding theme words for the pages you put on your site is easy. This video shows you how.
Day 6 - Video #3 - Finding Great Ideas for Quality, Useful Content is Really Easy!
Have you ever been stuck for ideas on what to write about? This video shows you how to “survey” live searchers to find out exactly what information they are looking for. Never be stuck for ideas again, and create high quality information that keeps your visitors coming back for more.
Day 7 - Video #4 - How Much Competition is Too Much?
This video tries to answer the question “How much competition is too much?”. You may be surprised by my point of view, that competition in itself is not enough to stop me creating a page of content. Find out why.
Day 8 - Video #5 - KRA Pro and Site Blueprinting
This video discusses the idea behind site blueprinting.
Day 9 - Video #6 - Creating a Complete Site Blueprint from Scratch - in Minutes
Designing websites is a time-consuming task. What pages do you need to create, and how on earth do you find theme words for every page you intend to build? This video shows a complete site blueprint being built in juts a few minutes.
Sign up for the Introduction to Themeing Course.
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2. Success Alert Volume 2
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Back in 2004, John Evans released an eBook called Success Alert. This eBook was a series of interviews with successful Internet marketers who shared their strategies and techniques. The one interview that stuck out to me was a certain Colin McDougall (VEO Report). Back then, he was making 250k a year from affiliate programs.
This year, John released Success Alert Volume 2, and I have a discount coupon code for my subscribers.
First, let me give you a quick review of the eBook.
The thing I like about Success Alert volume 2 (and Success Alert Volume 1) is that the people interviewed in this book are not “gurus”. These people are making between 60k and 80 million a year, and prefer to remain anonymous and under the radar. What’s more, in volume 2, John had another criteria for picking his interviewees. They must make most of their 1ncome outside the “Internet Marketing” niche.
Success Alert volume 2 interview 9 Internet entrepreneurs, each using different Internet business models, so that you get a wide range of experiences to draw on for inspiration and valuable tips.
If nothing else, this volume, like the last, provides fantastic motivation for anyone who feels like jacking it all in.
Let these 9 entrepreneurs inspire you the same way Colin mcDougall did me in volume 1.
Each interview is very in-depth, and finishes with a summary of the main important points you can take away from the interview and apply to your own business.
You will get a look at 9 real businesses, and see exactly what level of work and commitment it takes to run a successful online business.
While I cannot tell you who the entrepreneurs are, or show you their websites (this information is given in the book), what I can do is highlight a few of the interesting things I found in the interviews in the book.
Entrepreneur #1 - his website gets 15,000 to 20,000 visitors a day, yet he says SEO for traffic generation is not crucial. I think you would be surprised at what he thinks is the most important factor for generating traffic.
Entrepreneur #2 - tells you which search engine converts the best for his site. This is particularly interesting since most people optimize for, and worry about, Google rankings. This guy also says that he has never gone all-out trying to get links to his site. How does he get incoming links? The same way I do of course ;O)
Entrepreneur #3 - During the interview, he describes his target “customer” with such clarity and certainty. He says he could go to any city, and point out the houses where his target customer lives. That is very important information when you begin writing a sales letter. This guy knows what he is doing. No wonder he makes annual sales of 400k.
Entrepreneur #4 - does what a lot of other businesses don’t do very well - put the customer first. It sounds simple, but read why this business requires a good rapport with customers or it could very well fail.
Entrepreneur #5 - this business sells around $6 million worth of toys a year, but his target market are not school kids? What’s going on there? I would suggest that this is the key to his success.
Entrepreneur #6 - (Note: this is Interview 7 on the Success Alert sales page, but interview 6 in my copy of the book). This guy provides some excellent advice to anyone starting out. He highlights the biggest mistake newbies make, and in my opinion, he is spot on.
Entrepreneur #7 - (#6 on the sales page). This guy tells you why he began by giving away his “product”.
Entrepreneur #8 - Explains why growing his business is not about increasing the number of visitors to his website.
Entrepreneur #9 - It’s interesting that this business was started up because the entrepreneurs son came to him and suggested they start an Internet business. It now has annual sales in excess of $25 million.
I have just given you a small flavour of Success Alert volume 2. I think it is a cracking book, full of advise, tips and motivational stories. As I said earlier, I asked John for a coupon code for my subscribers, and he agreed to knock $20 off the pr1ce.
To get the d1scount:
1. Go to Success Alert Volume 2.
2. Click the order button
3. Scroll down the page. On the right, underneath the order total, you’ll see a coupon code box. Enter the following into the coupon box:
SA2AW
4. Click the Apply button.
5. The total will refresh, with your $20 discount.
6. Fill in your details, and submit your 0rder.
I hope you enjoy reading this book as much as I have.
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3. Wordpress Tutorial - I
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Over the next few weeks (and months), I am going to show you exactly how to use Wordpress to create exciting affiliate sites that don’t look like traditional blogs.
Just quickly before we start, I think it is important to highlight exactly why I think Wordpress is the ideal tool to build affiliate websites. After all, isn’t it a blogging platform?
Well, yes it is, but it is so highly configurable, and expandable (with plugins), that you can do a lot more than just create a blog.
Advantages of Wordpress in no particular order:
1. Online access using your web browser means you can add content from any computer, anywhere in the world.
2. “WYSIWYG” editor. This stands for “What You See Is What You Get”. In other words, you can create your content in the editor, and see how it is going to look as you create it. Format headers, add images, and see it right there in the editor.
3. Automatic updates of menus and pages as you add new content. One of the “pains” associated with traditional web editors is that you need to add new pages to menus, sitemaps, etc
4. Huge following for Wordpress, and therefore a lot of support.
5. Plugins make Wordpress extendable. Adding new features is as easy as uploading some files, and activating the plugin.
6. It’s fr.ee
7. Lot’s of fr.ee themes to change the look and feel of your site quickly, and effortlessly.
8. WordPress adheres to W3C standards for XHTML and CSS.
9. WordPress has a built-in trackback or pingback feature.
10. Frequent updates.
11. Easy to install.
12. Easy to update existing “pages”, or add new ones.
13. Comments can be posted by site visitors, naturally growing your content.
If you are a seasoned Wordpress user, I am sure you can come up with even more benefits.
For those of you that are new to Wordpress, hopefully you can see that this platform has a lot going for it.
To follow these Wordpress Tutorials over the next few months, you will need your own hosting account, and a domain on which to install your Wordpress blog. You will also need one MySQL database (one database can be used to “host” multiple Wordpress sites).
The first step is to install Wordpress on your domain. It your web host uses cPanel, there is a good chance that it has Fantastico installed. If this is the case, you can install Wordpress in a few clicks. I want to cover a manual install of Wordpress for those who do not have access to Fantastico. You can follow all of the Wordpress Tutorials over the next few months here:
If you go there now, you can watch the video on installing Wordpress.
If you have any questions after watching the video, or find anything confusing and need more help, or you want me to do a video showing the Fantastico install, please leave a comment on the Installing Wordpress page. You do not need to register to leave a comment.
Well, that’s it for this issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:
http://ezseonews.com/blog/index.php
For older newsletters, you will need to visit the old archives at:
http://ezseonews.com/archives
Have a great week!
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The contents of this newsletter is copyright 2008 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.
This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.
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