EzSEO Newsletter # 122
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EzSEO Newsletter # 122
Andy Williams
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This week:
1. Using PLR eBooks and Articles
2. Article Site gives you exclusive publishing rights
3. Adding search to your site
4. Don’t work blind with Adsense
5. Other Stuff
Hi again.
I live in the party capital of Tenerife (possibly the party capital of the whole of Spain, heck, possibly in the whole world), and this month is the party month of the year (they party for the whole month). I did not actually get any sleep last night as the loud music and partying went on all night long. They finally announced the end of the party around 7am, and after a night of tossing and turning, I just could not get back to sleep. Typical! So, tired and bleary eyed, I got up to write the newsletter. Hope it makes sense!
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1. Using PLR eBooks and Articles
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A while back I told you about two membership sites from Kim Standerline.
The first site she launched was Niche Health Products, which gave you health related eBooks that you could use, modify and sell as your own.
That site has grown to include a lot more value every month, including 25 articles per month, related to the eBook. You’ll also get 25 articles on another health related topic, that you can use as you see fit.
Since keywords are the foundation of any successful site, Kim provides complete keyword lists (that can be imported into KRA if you own that).
Kim even gives her members a complete Adsense site every month, plus hosting for 10 websites.
As a member, you have access to the training centre where you can watch over 70 training videos on creating you health niche sites, plus a marketing library with some free eBooks, plus an article submitter software program and other useful tools.
I have been using this membership site since it first opened, and have had a lot of success with the materials provided. Offering eBooks on my niche health sites adds extra value for my visitors, helps prevent being labelled as a thin affiliate, and makes me more m0ney.
For clever marketers, this package offers outstanding value, I would highly recommend re-working the articles that come with the package, but that is quite an easy task. You don’t require much, if any knowledge on the subject, as the knowledge is contained in the article itself. You just need to reword it a little, and even add a little extra info if you are comfortable with that, to make it your own.
By signing up to Niche Health Products, you could be creating at least one new site a month, selling your own eBook, and providing cutting edge information written by real health professionals.
For those who want more content for their niche health sites, Kim launched a sister site - Niche Health Articles
This site provides its members with 200 articles per month. While I personally am not a big fan of using the articles on my own websites, there are a number of uses that make this another great opportunity.
You can make substantial changes to the articles and post them on your site, or, as I like to do, use them for:
1. Creating f.ree reports that contain your affiliate links, and give them away from your site.
2. Use them for setting up autoresponder courses on your site, again using your affiliate links in each message, or preselling your visitors on your eBook.
3. Use the articles as the basis of an eBook. There is enough quality information in these articles to allow you to quickly create your own eBook.
4. Making changes to the articles, and even combining two articles into one larger article and submitting to article directories (you do need to make substantial changes). I like to do this with a resource box offering the fr.ee autoresponder courses and reports (in exchange for an email address).
This article site is one of the best I have seen. I find a lot of practical uses of the articles for my own business, even though I have never yet published a single one of these articles on my site as content.
Read more about Niche Health Articles if you are interested in it.
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2. Article Site gives you exclusive publishing rights
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A subscriber pointed me in the direction of a unique article site. This site offers you articles for fr.ee, and gives you exclusive publishing writes for each article you select. That means you are the only person on the web to have publishing rights for the articles you select.
Sound too good to be true? Well, there is a catch. They don’t provide you with hundreds of articles to populate a complete site. I wont go into details here. If you are interested, visit the site:
You will need to email Mary to join up.
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3. Adding search to your site
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A few years back I bought a script to allow me to add search facilities to my site. This script tracks what your visitors search for, and also tracks those phrases where no search results were found. That’s great information. You know what people are looking for, and you know what information you need to add to your site.
This script was only $10 and added a lot of value to my sites, making the content easier to find. The best part was that the script required no complicated install, and no database.
I went back to the site to check for updates, and found that this script is now fr.ee.
The script is called 1-Search, and you can get a copy of it from:
There are also some other scripts on the site that some of you might find interesting.
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4. Don’t work blind with Adsense
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Last week I told you about this script.
Over the last week I have been using this script a lot, and I have to say, I love it! The information it provides allows you to increase your Adsense conversions and income by tweaking, and knowing exactly what effect that tweaking had on clickthroughs and income.
This tool provides the kind of information that Google should have provided.
You can use the script on all of your domains, simply by installing it on one domain, and adding a single line of code to all pages (across multiple domains) you want to track.
I have added the tracking code to 5 of my own domains so far.
I can make changes to Adsense ads on one domain (I use Server side includes for Adsense ads, so I can make rapid changes to the ads on the whole site, in seconds, including upload).
What I have found has been very interesting. What works well on one site, does not necessarily work well on all domains. It seems to depend on the niche, colour schemes of the site etc etc. I always thought that a rectangular ad at the top left of the article was the one to go for, and on some sites it is. But, one of the other ad formats has consistently out-performed the rectangular ad, being responsible for 65% of clicks. I am not sure how much I can tell you because Google do have strict rules about sharing information on Adsense revenue.
Also, the conversion rates for ad formats depend on more than just the ad format itself. It will depend on the colours used, placement on the page, etc,etc. This is where testing and tracking comes in. You can setup different ads on various pages of the same site, and then see which pages get the highest conversion rates. This can help identify which ad formats work best on individual pages, and even sites as a whole.
This tool is one of my best purchases this year. If you are trying to work on your Adsense income, don’t work blind!
Warning: this script provides so much information that it can be daunting for beginners. However, the information it provides is essential to serious Adsense webmasters, and I cannot recommend this script highly enough.
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5. Other Stuff
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I mentioned last week that this months Niche Blueprint is being created particularly for Adsense income. Many of the keywords have CPCs over $30! There has been a lot of interest in this blueprint and I did want to get it out last week, but, there has been a delay. Google has been going through some strange stuff this last week, with one phrase showing 700 competing pages one minute, then 17,400 competing page the next. Before I can release the blueprint, I do need to wait for Google to settle down a little so I can redo the competition figures. If you are waiting for this one, please be patient and stop emailing me about the release date - it is out of my hands. Just sign up for notification of its release on:
You will be notified when it is released. This Niche Blueprint is a special one, and well worth the wait.
Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online here at my blog.
For older newsletters, you will need to visit the old archives.
Have a great week!
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Visit the subscriber Bonus page for free reports and other subscriber-only offers:
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please send then to me at webmaster[REMOVE]@ezseonews.com. Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site
if you want it. That’s extra free traffic for your site as well as an incoming link to your site.
The contents of this newsletter is copyright 2006 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.
This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.
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