EzSEO Newsletter # 94

#######################################################

EzSEO Newsletter # 94

Andy Williams ez SEO

ez-search-engine-optimization.com

#######################################################

This week:

1. Building Affiliate Sites - Miniseries Part VI

2. Other stuff

Hi again.

Doesn’t time fly? This Wednesday will be my daughter’s first birthday. Long time subscribers will no doubt remember this time last year and the problems we had with Luna. All that seems so long ago. So, the question begs to be asked - What have you done in the last year to grow your online business?

I know from the emails I get that one of the biggest problems with setting up an online business is distraction. There is so much information about that it is often difficult to know where to start. It does not help when every week you get emails from “gurus” offering the latest and greatest software or eBook that will help build your business, often effortlessly ;o).

We continue with part 6 of the miniseries today. This series provides you with the information you need to build a successful affiliate site. If you haven’t already started one, why not start now, so that on Luna’s second birthday you can look back at the year just gone, and thanks your lucky stars you took action.

—————————————————
1. Building Affiliate Sites - Miniseries Part VI
—————————————————

If you have been following this course so far, you will have:

a) identified your niche and checked for profitability
b) carried out your keyword research at Wordtracker.
c) sent yourself your keyword research from Wordtracker.
d) selected several phrases to use as main page keywords.
e) selected suitable phrases to be used for article pages.

If you missed any of these newsletters, you can read them online at my blog:

http://ez-search-engine-optimization.com/blog/

This mini course begins in issue #89 and continues to the latest post in the blog.

With the phrases chosen for your main pages, and now the article pages, you are ready for a look at themeing. This is where we look at the main phrase for a page, and construct a list of related phrases that we want to write into our page.

The related phrases should be other words that are often used in searches for our main phrase.

e.g. If your main phrase was “halloween”, related words might include pumpkin, ghosts, decorations, masks etc.

The more specific your main phrase, the more tightly you can theme the page.

e.g. if your main phrase was halloween pumpkins, your related phrases might include carving, carving patterns, pumpkin stencils etc.

By themeing your pages, you can capture visitors from a much wider range of search terms. Sound difficult? Well, those who own Keyword Results Analyzer (KRA-WT) will find it easy, since KRA largely does this for you.

NOTE: It doesn’t matter whether you are writing a main page, or an article page. You should theme them. There are differences in the way you will write a main page and an article page, but we will look at those difference when it’s time.

Let’s look at an example that follows on from last week.

One of the phrases we identified last week was “How to build a bbq smoker”. This phrase is perfect for an article, because written properly, it will provide useful information to the visitor.

IMPORTANT: At all times, we need to be aware of what the search engines consider as useful and worthy of inclusion in their indexes. The “leaked” report we looked at in previous newsletters, apparently from Google, gives us a lot of clues. Basically, our site must provide something valuable to our visitors. If it doesn’t, then don’t be surprised if it doesn’t rank well, or stick around for long. The “leaked” report makes it clear that humans are reviewing sites, and penalties are being given to “thin” sites. Don’t just write content for content sake - make is valuable content. It may take you more time to create, but it will be worth it in the long run.

OK, back to our example.

“How to build a bbq smoker”. That makes a great title for our article, but in itself, it wont bring in much traffic, even if we do rank #1 on Google. Wordtracker estimates this phrase is only searched for once a day at Google. It certainly isn’t worth spending hours writing an article on if that is all we can expect.

Opening up the BBQ project in Keyword Results Analyzer, I can find phrases that contain certain words.

Typing in smoker, KRA-WT returns 114 phrases that contain the word smoker. You could go through these phrases and select the ones that you think are most related, and this could yield very good results, but, I am going to take a short-cut. Filtering words that contain the complete phrase “bbq smoker”, leaves me with just 40 phrases.

If I save these phrases as a text file, using KRA-WT’s “Standard + Uniques” report, this is what I get:

************ KRA Standards + Uniques Report ***************

Count 24Hours Comp. Keyword

338 114 5890 bbq smokers
107 36 3730 bbq smoker
81 27 18 texas bbq smokers
27 9 5060 BBQ Smokers
17 6 414 bbq smoker plans
15 5 327 bbq smoker recipes
15 5 4100 BBQ smoker
15 5 4100 BBQ Smoker
13 4 5 bbq smokers stainless
13 4 5 American bbq smokers
13 4 375 bbq smoker grill
12 4 6 ‘backyard bbq smoker’
12 4 21 bbq smoker grills
11 4 1 brinkman bbq smokers
10 3 0 discount BBQ smoker
10 3 3 free bbq smoker plans
10 3 12 BBQ Smokers smoker
9 3 4900 BBQ SMOKERS
9 3 4900 BBQ smokers
6 2 0 barbeque plans build BBQ Smoker
6 2 12 Bbq smokers smoker
6 2 21 BBQ Smoker Grills
6 2 441 build your own bbq smoker
6 2 4080 BBQ SMOKER
5 2 2 Cooker bbq smoker
5 2 305 bbq smoker design
5 2 330 building a bbq smoker
4 1 1 brinkman bbq smoker
4 1 0 custom bbq smoker design
4 1 0 Barbecue bbq smoker dallas fort worth
4 1 3 klose bbq smoker
4 1 8 rotisserie bbq smokers
4 1 11 custom bbq smokers
4 1 254 How to build a bbq smoker
4 1 307 homemade bbq smokers
3 1 0 commercial electric BBQ smoker fan
3 1 0 BBQ smoker rotating
3 1 4 pictures bbq smoker
3 1 14 used bbq smoker
2 1 0 bbq smoker rib racks

Unique Keywords:

American
‘backyard
Barbecue
barbeque
bbq
brinkman
build
building
commercial
Cooker
custom
dallas
design
discount
electric
fan
fort
free
grill
grills
homemade
How
klose
own
pictures
plans
racks
recipes
rib
rotating
rotisserie
smoker
smoker’
smokers
stainless
texas
used
worth

***********************************************************

This report gives us everything we need to theme the article on how to build a bbq smoker. The Unique Keyword list at the end is very valuable to us. It lists all of the different words that appear in the list of phrases. These unique words are the words that are often used by searchers when they are searching for bbq smoker. By selecting some or all of these, and working them into our article, we can make sure that the search engines are left in no doubt about the topic of our page. In addition, we can capture search engine traffic for a wide range of bbq smoker related searches.

Now, to theme this page as tightly as possible, we can go through the phrases and select only those that are highly related to our main phrase. Here are the ones I would select:

Count 24Hours Comp. Keyword

338 114 5890 bbq smokers
107 36 3730 bbq smoker
17 6 414 bbq smoker plans
13 4 375 bbq smoker grill
12 4 6 ‘backyard bbq smoker’
12 4 21 bbq smoker grills
10 3 0 discount BBQ smoker
10 3 3 free bbq smoker plans
6 2 0 barbeque plans build BBQ Smoker
6 2 441 build your own bbq smoker
5 2 305 bbq smoker design
5 2 330 building a bbq smoker
4 1 0 custom bbq smoker design
4 1 8 rotisserie bbq smokers
4 1 11 custom bbq smokers
4 1 254 How to build a bbq smoker
4 1 307 homemade bbq smokers

An article on how to build a bbq smoker could reasonably contain all of these phrase. However, if we did use all of the phrases exactly as shown above, we would likely have a very high density of the phrases “bbq smoker” and “bbq smokers”. If that density was too high, our page could be seen as spam and penalised. What I suggest you do is to identify the unique words that make up these phrases. Here they are:

bbq
smoker
smokers
plans
grill
grills
backyard
discount
free
plans
barbecue
build
design
building
custom
rotisserie
how
homemade

Now you have a list of phrases that you can use as complete phrases in your article, and a list of words that are all related to the subject of building a bbq smoker.

If you include all of the unique words, and as many of the complete phrases as you can reasonably fit into your article, you will have a page that is well-themed to the topic of building a bbq smoker.

——————————————————-
TIP: I would suggest that your final page should have a density of no more than 5% for the phrases “bbq smoker”, or “bbq smokers”.

That means that in a 350 word article, you can include the phrase bbq smoker, a maximum of 17 times. Since we have 17 main phrases, each could be used once in a 350 word article.

This article may be a lot longer than 350 words, since you are describing a complex procedure. In a 500+ word article, you would not have to worry about including all of the main phrases at least once.
——————————————————-

The modified list of unique words are our most important words for the article. These are 100% related to the topic of our article, so you should make sure you include them all.

You can also refer back to your original list of unique words, and try to get some of those in as well if you want.

The end result will be an article that should rank well not only for our main phrase (how to build a bbq smoker), but also lots of related phrases. Even though some of these phrases only have one search a day, the page will generate significant traffic by ranking well for a range of related phrases. Using this themeing technique, it is not uncommon to have a page that gets visitors from 20 or more different search terms.

Next week we will look at the differences between main pages and article pages, and how those differences dictate how we should write the content.

—————————————————
2. Other stuff
—————————————————

If you are stuck for ideas for creating your first site, or just want to save time, you could make the process a whole lot easier with one of my Niche Blueprints.

These offer fantastic value for money. All of the keyword research is done for you (including Standard + Unique reports for ALL of the main keywords). Affiliate programs have been researched and the manual holds your hands as you build you first site.

Owners of KRA-WT even get the raw data files with each blueprint so you can take the keyword research further if you wish. With only 100 of each blueprint being sold, and the choices you make as you follow the blueprint, you can be sure that your site will be totally unique from any other Blueprint owner.

One person who had held off buying a Blueprint until this month had this to say:

“Andy, I cant thank you enough. Even though I am a veteran of affiliate marketing, your blueprints save me so much time. The niches are superb, and the research meticulous. How can anyone fail with such a system. You have a new customer for life. Thank you, thank you, thank you!”

For more details, visit the Niche Blueprint Homepage.

Content Publisher News…
Finally, Content Publisher will be released this week. For anyone who owns a copy and wants to promote it, you can sign up for the affiliate program on the members site. The affiliate program will be run through paydotcom, and offers 50% commission on the $149 price. All affiliates will have to be personally authorised by me, as I am only allowing customers into the program. This way, you can be sure that YOU will get the commissions on sales from the traffic you send.

Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online here at my blog.

For older newsletters, you will need to visit the old archives.

Have a great week!

#######################################################
Visit the subscriber Bonus page for free reports and other subscriber-only offers:

REMOVED - SUBSCRIBERS ONLY

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please send then to me at webmaster@ez-search-engine-optimization.com. Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site
if you want it. That’s extra free traffic for your site as well as an incoming link to your site.

#######################################################