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Whenever possible, set up a new e-mail address when subscribing to a newsletter. e.g. ezSEOnewsletter@yahoo.com. This prevents your main e-mail address being used for spamming by unscrupulous companies who may sell their mailing list addresses to spammers. It also makes it quick and pain free to unsubscribe, should your attempts to unsubscribe fail. Just delete the e-mail address.