EzSEO Newsletter # 114

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EzSEO Newsletter # 114

Andy Williams ez SEO

ezseonews.com

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This week:

1. Moving a Site to a new domain.

2. What percentage of articles on your site do you submit?

3. Checking for broken links

4. Niche Blueprint “Sale”

5. KRA v2

6. New Microsoft Search Engine

7. Legal Requirements for Webmasters

Hi again.
This issue has a lot of smaller features, so I am again putting off the miniseries. I will get back to it (we have a few more traffic generating techniques to discuss), maybe next week.

OK, let’s get on.

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1. Moving a Site to a new domain.
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Last week I told you how I was moving my http://ez-search-engine-optimization.com website to a new domain. That new domain is http://ezseonews.com, and if you go there now, you will see that the site has a new look.

The process of moving a site from one domain to another seems to have peaked your interest if the number of emails asking for details is anything to go by. So, I decided to cover the process of moving in this newsletter.

Now, my move was a little more complicated than most, because I was also changing the template of my site. I will try to cover all the problems I faced over the next couple of weeks, but in this issue, I will just cover the basics to help you get started.

OK, the background.

When you are moving a site from one domain to another, a 301 redirect is recommended. It is seen as a permanent move by the search engines, so that the old site will be de-indexed as the new site is indexed.

I did move a site using this method about two years ago, and it preserved ALL of my rankings, as PR was moved to the new site (even though links we still to the old site). Whether that still happens, I don’t know (is a new site going to be sandboxed if it is an old site that has moved domain?), but I will keep you updated on the progress of my new site.

OK, the process for moving a site.

1. Make an exact copy of your site on your hard disk.
2. Use a text editor to search and replace your old domain name for your new domain name. NOTE: SEO WSB users just need to change the domain in the domain box and recompile.
3. Upload your new site to a new folder on your server.
4. Point your new domain to the new folder.
5. Put a 301 redirect in the .htaccess file of your old site so that whenever a page from your old site is requested, the corresponding page on your new site is retrieved.

That’s it.

OK, the bit that most people will have a problem with is the 301 redirect bit. You should contact your hosting provider about how to do this as there are several methods, and some may or may not work on different types of servers.

Here is what I did on my server.

There is a file called .htaccess that I often use for redirecting affiliate links (it allows me to hide the affiliate link and provide shorter URLs to the merchants).

Open up the .htaccess file, and add a line at the start:

Redirect 301 / http://www.yournewdomain.com/

This single line will redirect all traffic from your original site, to the new site. There are three parts to it.

1. Redirect 301 – tells the server that you have permanently moved something
2. “/” – this basically says that anything on the old domain is redirected
3. http://www.yournewdomain.com/ – where to redirect traffic.

You can think of the
“/”
and the
“http://www.yournewdomain.com/”
as a “search and replace” type thing.

When traffic is going to any URL on the old site:

e.g. http://myoldsite.com/apage.html

The server replaces the http://myoldsite.com with the new domain: http://yournewdomain.com, so that the visitor is sent to:

http://yournewdomain.com/apage.html

Cool eh?

Have a look at this URL:
http://ez-search-engine-optimization.com/reviews/google-adwords/adwords-dominator-review.htm

Note that this is my old domain, but if you follow it, you go to my new domain.

The redirect responsible is:

redirect 301 / http://ezseonews.com/

Which is found in the .htaccess file of my old site.

Do a search of Google for “cb accountant review”, and if you are lucky, you will see my old site listed (depends which datacenter is showing, as the “Big Daddy” datacenter does not show my site). If you see it, follow the link. See how it redirects to my new domain?

The 301 redirect is seen by the search engines as a permanent redirect. It is the accepted way of moving a site from one domain to another.

Since the old site is already in the search engines, there is no need to submit your site. The engines will find the new site automatically.

Next week, we will look at some of the specific problems I faced in moving the site.


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2. What percentage of articles on your site do you submit?
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I get asked quite a bit about the acceptable use of articles on a website, and for submitting. The usual question is along the lines of:

“What percentage of articles on our site can we also submit to article directories?”.

The idea behind this question is that if we have an article, why not make it work double, and have it on our site AND submit it to article directories. Is it safe? Can we do it with all articles on our site, or should we have a certain percentage of articles unique to our site.

Suppose a site has 100 articles all written by the webmaster (ie they are all unique and not found anywhere else on the internet). Can that webmaster post some or all of the articles to article directories as well?

Although coming up with a general rule is difficult, here are my own thoughts on this.

* You should have a higher percentage of articles on your site that are unique to your site.
* The higher the percentage of articles unique to your site, the better.

In fact, I tend towards a percentage value of 95% or more. That means, on a 100 page site, only 5 of the articles have been submitted to article directories. I actually prefer to have 100% unique content on my sites, and write special articles just for distribution, but there are some article directories that ask for the URL of the article on your site, and just link to that. For this reason I do submit some of my content.

From 2006 onwards, creating sites that stick around means that you need to create unique, visitor focused sites that provide a service (the service can be to provide information, entertainment, a product etc). To my way of thinking, a site with a high level of duplicate content provides less of a service (since the same info can be found elsewhere) and is not going to do as well in the long term. It may eventually drift out of the search engines as duplicate content filters are further developed.

The choice is yours, but you do need to think about what search engines might look for in the future as well as what they look for today.


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3. Checking for broken links
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In the process of moving my old ez-search-engine-optimization.com site to its new home, I needed to check for broken links in the new site after I had constructed the new site and set it up on my server.

There is a great f-ree tool that can do this for you called Xenu Link Sleuth.

Just set it to work on your site, and it will tell you dead links.

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4. Niche Blueprint “Sale”
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There are some older Niche Blueprints still available, and I had considered just removing them from the homepage so they would no longer be available. I may do this very soon, but wanted to give people a last chance to get these older Blueprints at a barga.in pric.e. All Blueprints up to and including September 2005, can now be bought for just $35 each (reduced from $50).

If you are interested, visit the Niche Blueprint homepage.

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5. KRA v2
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Keyword Results Analyzer (KRA) v2 is very close to being released. Existing owners of v1 will get the upgrade for f.r.ee. To show you what this tool can do, I have released the manual for v2 so you can go and look through it. You can find it here.

Anyone interested in buying this tool, should do so quickly, as the pric.e is going up when v2 is released.

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6. New Microsoft Search Engine
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Microsoft has been busy. Their new search engine went live recently, but is it a Google Killer? Find out for yourself:

Live.com

I have checked a few of the search results, and it is very up to date, but not so sure about the quality of results yet.

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7. Legal Requirements for Webmasters
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Owning websites do have legal implications, even if you don’t live in the US. You may remember a few months back that this became very topical. A few successful netpreneurs found themselves in deep water. Some were fined heavily, and others were bankrupted.

Now, I don’t want to panic anybody, but I do want to make you aware of the potential problems of working online. This week I purchased a package from Sean Casey, which is written by lawyers, and includes everything you need to know to secure your business against frivolous lawsuits. The pack contains copies of the legal documents (written by internet lawyers) you can copy and paste onto your websites. The whole package costs $99.95 but this is well worth the investment. A word of cautions though. The package only gives you a license to use the documents on one site. You can upgrade for another $45 to cover unlimited sites after you login to the download area.

If you are just starting out, this is not necessary yet. However, if you have a number of sites, then this is something I think you should get (especially if your sites contain products that are eaten or applied to skin etc).

You can read more details here.

Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online here at my blog.

For older newsletters, you will need to visit the old archives.

Have a great week!

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