EzSEO Newsletter # 121
May 14, 2006 by Andy
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EzSEO Newsletter # 121
Andy Williams ez SEO
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IMPORTANT: You are receiving this Newsletter because you signed up for it. If you no longer wish to receive it, refer to the bottom of this newsletter for the removal link.
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This week:
1. Designing a website
2. Mike Cheney’s Adsense Videos Reviewed
3. Tracking Adsense
4. Other Stuff
Hi again.
Some of you noticed that there was no newsletter last Sunday 
). I took the weekend off and headed to the south of the island for a relaxing mini-break by the pool. Weather was fantastic, and my daughter (she is now 19 months old) absolutely loved the swimming pool (she called it the “bath”) and cried every time we took her out.
The break obviously helped with my blood pressure problem as when I got back, my blood pressure was low!
I am hoping to take off a lot more weekends this year, but will try to get the newsletter written during the week, and cue it to be sent on Sunday.
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1. Designing a website
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FACT: Designing a quality information site requires quality keyword research
It’s impossible to ignore the importance of keyword research in the design stages of your website. A quality information site must cover the information that people want to read, and for that, you need to know what they type in at the search engines.
The main pages of your website should offer information covering the main topics of your chosen niche. You can always add more articles to cover the less requested information later, and link to these from existing pages and the sitemap.
It is standard practise to create a menu that appears on all pages of a site, with this menu linking to the main page. For that reason, you need to narrow your list of “main page” phrases down to 6 – 10. Too many phrases and your site starts to look spammy.
Fortunately, deciding on which keywords encompass the entire niche is relatively easy if you have done your keyword research.
Let’s take an example.
I went to Wordtracker and researched “blood pressure”. My research found 1401 phrases related to blood pressure.
NOTE: If you want to see how I do my keyword research, read my Wordtracker Tutorial that you received when you subscribed to this newsletter. If you lost it, just search Google for it. Last time I looked, it was #1.
I imported my results into Keyword Results Analyzer so I could find the best phrases for my main pages. To do this, I simply ordered the phrases by Count, with the highest values first. Here are the top few entries:
high blood pressure
blood pressure
low blood pressure
blood pressure monitor
normal blood pressure
lower blood pressure
blood pressure monitors
Normal Blood Pressure
High Blood Pressure
high blood pressure symptoms
blood pressure chart
Low Blood Pressure
digital blood pressure monitors
blood pressure cuff
blood pressure medication
blood pressure log
The next stage is to go through this list and remove any phrases that are very similar (or mean the same thing) as a preceding phrase. Here is my revised list, which I have reordered into a more logic order:
high blood pressure
low blood pressure
normal blood pressure
lower blood pressure
blood pressure monitor
high blood pressure symptoms
blood pressure chart
blood pressure medication
blood pressure log
That’s 9 of the most searched for phrases on blood pressure which pretty much encompass what people are actually looking for. These phrases are a great basis for the main pages of my site.
For each of these main pages, I would use the main phrase, plus several other highly related words or phrases to build the theme of my page.
Finding the secondary phrases to use is relatively easy too.
Let’s look at an example.
“lower blood pressure” is a main page phrase. If I filter all phrases that contain the word “lower” (I can ignore the keywords blood and pressure since all of my phrases are related to that already).
Keyword Results Analyzer (KRA) gives me a list of 81 related phrases. If I reduce that to the top 20 (the most popular search terms), I get:
lower blood pressure
lower high blood pressure
lowering blood pressure
lower cholesterol blood pressure naturally
how to lower blood pressure
lower blood pressure naturally
natural ways to lower blood pressure
lowering your blood pressure
foods that lower blood pressure
ways to lower blood pressure
herbs lower blood pressure
lowering high blood pressure
natural way to lower high blood pressure
ASCOT trial blood pressure lowering arm
lower your blood pressure
home remedies to lower blood pressure
foods to lower blood pressure
how to lower blood pressure naturally
lower high blood pressure naturally
diet to lower blood pressure
KRA also gives me a list of unique words that make up these phrases. Here they are:
Unique Keywords:
arm
ASCOT
blood
cholesterol
diet
foods
herbs
high
home
how
lower
lowering
natural
naturally
pressure
remedies
trial
way
ways
A page that includes most of these words on the page, plus the main phrase “lower blood pressure” would certainly be seen as a themed page about lowering blood pressure by the engines, since the page would contain all of the words most commonly found in keyword searches about that topic.
We can even use our keyword research to help us find a title or meta description tag for our page. Find all of the phrases that are questions, and use one of those! What better title than one used by a searcher who is looking for answers?
In KRA, this filtering is easy, and here are the options I have.
how to lower blood pressure
how to lower high blood pressure
how to lower blood pressure naturally
how to lower blood pressure – resperate
how to lower blood pressure without medication
what’s the fastest way to lower blood pressure
how to lower blood pressure fast
how to lower blood pressure and cholesterol naturally
One final example on finding secondary keywords to theme your page. Look at this main phrase:
“high blood pressure symptoms”
If we remove the blood pressure part of this phrase, we are left with “high symptoms”. Obviously we cannot just search our keywords for “high symptoms” as most phrases will not contain those words as an exact phrase in that order. We need to search for phrases that contain “high” AND “symptoms”. KRA makes this easy. Here are the secondary phrases I could use:
high blood pressure symptoms
symptoms of high blood pressure
symptoms high blood pressure
medical symptoms for high blood pressure
what are the symptoms of high blood pressure
high blood pressure headaches symptoms
high blood pressure+symptoms
high blood pressure symptoms and side effects
what is symptoms of high blood pressure
signs and symptoms of high blood pressure
physical symptoms of high blood pressure
high blood pressure symptoms of
signs symptoms of high blood pressure
high blood pressure symptoms and cures
symptoms of high blood pressure in pregnancy
and the uniques that make up those phrases:
And the title?
What are the symptoms of high blood pressure?
What is symptoms of high blood pressure?
Good site design relies on good keyword research, and using the right tools to manipulate those keywords.
Have fun!
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2. Mike Cheney’s Adsense Videos Reviewed
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I have been asked by a lot of subscribers for my view on Mike Cheney’s Adsense videos. If you subscribe to other newsletters, you have probably been bombarded with emails promoting these videos.
In case you haven’t heard, Mike is a bit of an Adsense guru who has made over $19,000 in a single month from Google Adsense. Mike released some step by step videos recently that shows you how he did it. SO, are these videos worth buying? Well that depends. Let me explain.
There are 9 videos (there are other bonus video and audio files too, but I’ll mention those in a minute) which total almost 2 hours in all (unless I did my maths wrong). The methods Mike teaches are based on his “4 cornerstones of success”.
The videos start with some Adsense Basics which most people will already know. He goes on to describe the types of ads, which ones are best to use on your site, colours to use and ad placement. A lot of this information was not new to me, but then I do read most stuff that comes out on the subject.
In one of the videos, Mike describes a technique that tripled his own Adsense income. This technique was not something I had seen before and was one of those “lightbulb switching on” moments for me. If I could triple my own income from Adsense, the price of these videos is pretty insignifcant, and therefore well worth it to me.
Each video redirects you to an “Action Page” which gets you to carry out the procedures just seen in each video.
Warning: What these videos don’t show you is how to build traffic to your sites. Let’s face it, without traffic, you wont get Adsense clicks. Mike’s own site that he uses as an example in these videos has a PR of 6, so he obviously gets a lot of traffic. It is this level of traffic to this site (and probably his other sites) that allows him to make so much income with Google Adsense.
So, are these videos worth buying? Well for me, yes. The one technique I learnt from these videos is worth a lot to me. It works, and I can see why it works.
I have been using one of my wife’s sites ;o) to test the strategies outlined in Mike’s videos. I started by only changing the placement and colour of the Adsense ads to those Mike recommends. I left those changes running for a week, and saw an average increase in my clickthrough rate of 80%. After one week, I applied the one “killer” idea I learnt from Mike’s videos to the site, and saw conversions increase another 150%.
As you can imagine, the videos paid for themselves very quickly.
If you have traffic to your sites, these videos may well be worth it to you. Look how much Adsense you are making now and double it (let’s assume a modest increase in Adsense income from applying these strategies). Keep that number in your mind when you visit Mike’s site. You are now in a position to decide for yourself whether these videos are worth it for you.
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3. Tracking Adsense
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If the last article inspired you to tinker with your Adsense placement, colour etc, then this piece of software may well be the best investment you ever made, since it allows you to see exactly what effect your changes have.
How useful would it be to you if you knew exactly which ads people were clicking on your site? If one particular advertiser gets a lot of clicks, see whether they have an affiliate program, and sign up for it. Replace Adsense ads for an affiliate link to that merchant.
How useful would it be if you knew which ad formats got the most clickthroughs? You can fine tune your adsense ads, changing those that dont convert to a format that does.
How useful would it be to know exactly which pages were getting clicks, and how many? Create more content on the same topic to increase your Adsense revenue.
This software does all of this, and so much more.
This software allows you to know all of the data relating to your adsense ads – information that Google wont give you.
This software allows you to fine tune your Adsense campaigns so that you squeeze every last cent out of your pages.
If you want to see an overview of the software in action, there is an excellent video on the site showing some of the many features, and check out those amazing bonuses!
WARNING: You need a MySQL database to install the script, but installation is very easy.
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4. Other Stuff
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I have been working on a Niche Blueprint this month that is a little different from those before. Sure, the overall site development plan remains the same, but the keywords are what sets this Niche blueprint apart from all before it. This blueprint is constructed around high paying Adsense keywords. A lot of keywords in this blueprint have Adwords costs of $30, $40 and more.
While Overture prices are generally lower, I can tell you that there are 16 phrases with Overture bid prices over $10. 135 phrases have Overture bids over $5. This blueprint will come with the usual KRA database of phrases for owners of KRA, but also a second database of keywords showing all Overture bid prices for all phrases. While you wont have access to Google Adword bid prices, the Overture prices will indicate which phrases are the more profitable.
Imagine how this keyword set could increase your own Adsense income.
If you are interested in buying this Blueprint, look out for the release notification sometime this week. There will only be one Niche Blueprint this month, this one. Only 100 will be sold!
If you want to sign up for notification of its release, go to the Niche Blueprint site and sign up there.
Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:
http://ezseonews.com/blog/index.php
For older newsletters, you will need to visit the old archives at:
http://ezseonews.com/archives
Have a great week!
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The contents of this newsletter is copyright 2006 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.
This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.
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