EzSEO Newsletter # 142

November 5, 2006 by Andy

#######################################################

Andy Williams

“Creating Fat Affiliate Sites”

#######################################################

This week:

1. Big sites v Small sites.

2. Lots of similar low demand phrases?

3. allinwhat?

4. Niche Blueprints

Hi again.

The weather here in Tenerife has finally turned, and we are seeing rain on a daily basis. The temperatures are still mid 20s, so you can imagine the humidity.

This week I have been very busy working on version 2 of SEO Website Builder. With less of an emphasis on traditional SEO, and more emphasis on creating quality, themed content, it should be unlike any other site builder out there. There is a host of great new features, but I’ll keep those quiet at the moment, and let you know more details when I am closer to getting it released. All SEO WSB version 1 users will of course get a fr.ee upgrade.

Also this week we have been struggling to potty train our daughter Thing is, she just wont sit on the potty and screams if we try to put her on. If any of you have any tips, I would love to hear them.

OK, enough of that, let’s get on with the newsletter.

—————————————————
1. Big sites v Small sites.
—————————————————

I regularly get asked about site size. It seems many marketers are teaching bigger is better, but why is that?

Well, my own thoughts on this are that bigger sites are easier for beginners. Why? Simply because of the number of pages you control. For each page you create, you target a few keywords. The more keywords you cover, the more ways you can be found in the search engines.

In addition, the more pages you have, the more you can influence the individual Page Rank and link reputation of pages on your site through careful linking strategy.

If you have a 500 page site, you can have 500 links to a single page on your site if you want. That’s powerful!

Large sites are therefore easier to get traffic to.

Let’s look at an example.

If you have a 500 page site, and each page gets 2 visitors a day, then you have 1000 visitors a day coming to your site. That’s not a bad number to begin with.

Now, imagine you only have a 10 page site. To get 1000 visitors a day, you will need to average 100 visitors per page on your site. This is obviously more difficult, yet it can be done.

Each page on your small site will need to target higher demand phrases. Unfortunately, these phrases also have high competition, so you have to work much harder to get them ranking well. You have to give a level of attention to every page that you can afford to do on a 500 page site.

If you want to build a small site, think of it as very long term project. By that, I mean a 1 or 2 year project to get the pages ranking well. You will need to get quality links to every one of those 10 pages, from a variety of sources.

Over time, you will see your rankings climb, and your traffic too. The great thing about a small site like this, is that when it is ranking well, you will get a LOT of traffic to relatively few pages, meaning far fewer pages to maintain. Also, since the pages are ranking well, they are seen as something of an authority on the topic, so any new pages on that site can quickly rank well by placing links to the new page from the other 10 pages.

I would highly recommend everyone start building a small site. It allows you to concentrate properly on fewer pages, making sure the incoming links are there, and the site linking structure is right. If allows you to focus in a way a 500 page site doesn’t.

Choose higher demand phrases, and theme the pages well using lower competition phrases. Work hard on getting quality links to every page, and build those links slowly over the next couple of years. Don’t expect the site to do well immediately, but keep at it. These small sites can be very rewarding.

While this might sound like a lot of work, it probably isn’t as much work as building a quality 500 page site, and getting that to rank well. Of course, to build your 500 page site, you could just take 500 articles from article directories and throw a site together in half an hour. That isn’t much work at all, but then it wont do very well either.

—————————————————
2. Lots of similar phrases?
—————————————————

You have probably been in this situation before. You want to create a web page on a particular topic, but looking at your keyword research just throws back a dozen or more similar phrases on that topic. Let’s look at an example.

The data in this example was researched at Wordtracker, and then imported and manipulated in KRA.

Suppose I wanted to create a web page on the pumpkin carving. I collected 100 phrases at Wordtracker for this topic. I only want to create one page, so how do I decide on the best phrase(s) to use? Here are the top few phrases (ordered by Count):

Now, many marketers would create a single web page for each of these phrases (and the rest of the 100 phrases in my research), and put up a site.

I don’t recommend you do this, because there is only so much you can write about pumpkin carving, and every page on your site needs to have 100% unique content when compared to every other page on your site. Sure, you could easily create 5-10 pages on pumpkin carving with unique content, but after that, things get more difficult. In my example, I want just one page to cover the whole topic, so how do I choose a keyword phrase for my page?

Well, firstly, I would choose a main phrase which covers the whole topic. In this case it is simply “pumpkin carving” (this also happens to be the top phrase in terms of demand). Now, I am unlikely to be able to compete for some time for that phrase as it is, because of the competition, but that doesn’t matter to me, because I am going to theme my page, and cover a whole stack of phrases, all of which could be used to find my page at the search engine.

What I would choose maybe the top 30 phrases in my research (ordered by highest demand), and then strip out the words that make up those phrases. Luckily KRA can do this for me, so here is the report from KRA:

Count 24Hours Comp. Keyword

4107 5306 2110000 pumpkin carving
2112 2728 159000 pumpkin carving patterns
1825 2357 84000 free pumpkin carving patterns
933 1205 22900 pumpkin carving ideas
870 1124 18400 pumpkin carving templates
851 1099 270 free pumpkin carving stencils
791 1021 48600 pumpkin carvings
547 706 21100 pumpkin carving stencils
470 607 835 free pumpkin carving templates
453 585 476 printable pumpkin carving patterns
434 560 656 pumpkin carving designs
270 348 35300 pumpkin carving pattern
157 202 508 pumpkin carving template
155 200 2940 disney pumpkin carving patterns
120 155 43 scary pumpkin carvings
112 144 28 free pumpkin carving designs
105 135 50300 halloween pumpkin carving patterns
100 129 87 free pumpkin carving stencils to print
98 126 539 free printable pumpkin carving patterns
84 108 9580 pumpkin carving tools
77 99 17600 pumpkin carving stencil
75 96 20800 virtual pumpkin carving
74 95 42 pumpkin carving paterns
72 93 455 pumpkin carving pictures
66 85 108000 free pumpkin carving
65 83 478000 pumpkin carving contest
62 80 699 free pumpkin carving pattern
62 80 410 cool pumpkin carvings
55 71 38000 pumpkin carving patterns free
47 60 143 scary pumpkin carving patterns

Unique Keywords:

carving
carvings
contest
cool
designs
disney
free
halloween
ideas
paterns
pattern
patterns
pictures
print
printable
pumpkin
scary
stencil
stencils
template
templates
tools
virtual

Now, at the end of this report is a list of unique words. These are the words that make up my 30 phrases. The 30 phrases are made up of just 23 words. These 23 words are the words that are most often used in searches looking for pumpkin carving information. That means, they are the 23 words that a Latent Semantic Indexing filter (remember LSI?) will be giving your points for if it finds them on your web page.

So, to write my single page, I would use my main phrase (pumpkin carving) in the filename, the title of the webpage, an H1 header, and at least once in my page text. The other 23 words are the ones I would then work at getting into my web page. Maybe there is one or two phrases I would remove from this list (e.g. virtual) if they did not fit the theme of my page, but you get the idea. By including all of these words on a page, you are themeing the page, and actually making your page “optimized” for far more than the single phrase “pumpkin carving”.

Just to make sure your page is recognised for these 30 phrases, start getting incoming links using each of the 30 phrases in turn. That is as simple as submitting 30 articles to an article directory, each with different link text in the resource box. Sounds like a lot of work? It is! But imagine the traffic you will get if you start ranking in the top 10 for some of these high demand phrases.

—————————————————
3. allinwhat?
—————————————————

There are a number of different types of query you can run at Google, and each one offers valuable information to SEOs. Each type of query is run by prefacing your query with a “search operator”. You may have seen them before, things like allinanchor, allintext etc, but what do these operators actually do, and how can you use them?

To use any of these operators, simply go to Google, enter the operator, and then your search query. Let’s look at them. We will look at a few this week, and then cover the rest next week.

1. allinanchor:
This operator will return pages that have the search phrase in links pointing to the page.

e.g. type this into Google: allinanchor:dental insurance

This query will return web pages that have inbound links using the phrase “dental insurance” in the link. The pages at the top of the results have the most inbound links with that link text.

Now, just for fun, search Google for dental insurance, and compare the results to those returned using the allinanchor operator. Do you notice how similar the results are? That shows the important Google places on inbound link text. The ones with the most inbound links using a given phrase, generally rank best for that phrase.

2. allintext:
This operator will return only those pages that have all of the words in the phrase in the text of the page.

e.g. allintext:dental insurance

Returns only those pages that have the words dental AND insurance on the page. Again, you’ll see similar results if you search Google for dental insurance, which is a good indicator of the importance of getting your words on the page.

3. allintitle:
This operator returns only those pages that have the search terms in the title of the page.

e.g. allintitle:dental insurance

Returns only those pages that have the words dental AND insurance in the title.

4. allinurl:
This operator returns only those pages that have the phrase words in the URL of the page.

e.g. allinurl:dental insurance

Returns only those pages that have the words dental AND insurance in the page URL. If you run this query at Google, you can spot the words in the URL as Google makes these words bold.

Next week we’ll look at a few other operators.

—————————————————
4. Niche Blueprints
—————————————————

There are still a number of October Niche Blueprints available (as well as some earlier months). Here are the details of the October one:

The niche blueprint identifies 2669 phrases.

2307 phrases have less than 1000 competing pages with 490 of them having 5 or more daily searches at Google alone (4700+ daily searches on these 490 phrases).

353 phrases have 5 or more daily searches and less than 100 competing pages (2949 daily searches at Google for these 353 phrases).

234 phrases have 5 or more daily searches with 10 or less competing pages (1913 daily searches at Google for these 234 phrases).

92 phrases have 5 or more daily searches an ZERO competing pages in Google (685 daily searches at Google for these 92 phrases).

If you are interested in buying this niche blueprint, go to:

Niche Blueprints

Click on the link in the top right, for October 2006.

As with all Blueprints, only 100 are ever sold.

Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:

http://ezseonews.com/blog/index.php

For older newsletters, you will need to visit the old archives at:

http://ezseonews.com/archives

Have a great week!

#######################################################
Visit the subscriber Bonus page for free reports and other subscriber-only offers:

REMOVED – SUBSCRIBERS ONLY

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please send then to me at webmaster[REMOVE]@ezseonews.com. Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site
if you want it. That’s extra free traffic for your site as well as an incoming link to your site.

Vote for ezSEO Newsletter or Write a Review at Alexa.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.

#######################################################

Filed Under: ezSEO Newsletters
Tagged:

None Found

Comments are closed.

EzSEO Newsletter # 142

Related Articles

Follow Me

Categories

Blogroll

Admin

Archives