EzSEO Newsletter # 147
January 7, 2007 by Andy
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EzSEO Newsletter # 147
Andy Williams
“Creating Fat Affiliate Sites”
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This week:
1. Goal setting for 2007
2. December Niche Blueprint Final Call
3. CSS Mini-series Part IV.
Hi again.
Hope you enjoyed your Christmas and New Year celebrations. 2007 is a new year, and for many people, it’s a new start at something they are unhappy with, so let’s start todays newsletter with my thoughts on goal-setting.
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1. Goal setting for 2007
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New Year’s Resolutions are made to try to force a change, but sadly, these are often quickly forgotten. The bigger your resolutions, the more likely they are to fail.
e.g. If you have a goal to lose 20 kilos, it is much harder to stay focused than if your goal was to lose one kilo a week. 20 kilos just seems so far away, whereas 1 kilo is easy. Your real goal might be to lose 20 kilos, but divide that goal into bit sized portions that are easier to digest, and you’ll find it easier to stick with it.
If your goal this year is to create, or build upon your online business, then don’t get distracted. Set realistic goals, and work out ways to achieve them. When you do achieve a goal, celebrate, and then set a new, higher one. By working towards smaller achievable goals, you are much less likely to get disillusioned and give up.
e.g. If your goal is to make $5000 a month from your online business by the end of 2007, why not split that goal into smaller achievable goals. e.g. start by setting a goal to make $10 a day from Adsense. When that goal is reached, you can celebrate. By earning $10 a day, you have proved to yourself that you can make money from Adsense. Your next step is to raise that goal higher, say $50 a day, and work towards acheiving that new, higher goal.
As you continue working towards that goal, you could introduce a new one. e.g. make $10 a day from selling products as an affiliate. Once you reach this goal, again, you can celebrate. You have proven to yourself that you can make commissions selling other people’s stuff, so raise the goal to $50 a day.
By setting smaller goals like this, and gradually increasing them as you pass the goal, you will become closer and closer to your real target of $5000 a month ($160 – $170 a day).
Have you set your goals for 2007? I know I have. Goals are a powerful tool, and you should be using them.
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2. December Niche Blueprint Final Call
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In December I released two niche blueprints and offered them at a Special Christmas pricing – $35 each or both for $50. At the time I told you I would be raising the prices of those two back up to the normal ($50 each or both for $70) after Christmas. Well, here in Spain, yesterday was the big day (Three Kings Day, which is when presents are given), so I will be raising the price of these two blueprints later today. If you want to get them at the lower price, you need to get them in the next few hours.
Just to remind you:
Niche Blueprint #1 details
This blueprint is primarily aimed at those wishing to build an Adsense site (Estimated Adwords CPC’s up to around $10), since there are fewer affiliate products available for this niche. The niche itself is based around a medical condition which many people suffer from.
Breakdown of keywords:
The Niche has over 3600 keywords, with:
960 phrases have less than 1000 competing pages with 5 or more daily searches at Google alone (10554 daily searches on these 960 phrases).
605 phrases have 5 or more daily searches and less than 100 competing pages (5907 daily searches at Google for these 605 phrases).
214 phrases have 5 or more daily searches with 10 or less competing pages (1870 daily searches at Google for these 214 phrases).
76 phrases have 5 or more daily searches an ZERO competing pages in Google (674 daily searches at Google for these 76 phrases).
Niche Blueprint #2 details
This niche, while primarily chosen as an affiliate product site, could also be a good choice for an Adsense site (Estimated Adwords CPC’s up to around $18). This niche is a sub-niche of the much larger “gifts” niche.
Breakdown of keywords:
The Niche has over 3067 keywords, with:
583 phrases have less than 1000 competing pages with 5 or more daily searches at Google alone (5688 daily searches on these 583 phrases).
294 phrases have 5 or more daily searches and less than 100 competing pages (2429 daily searches at Google for these 294 phrases).
92 phrases have 5 or more daily searches with 10 or less competing pages (729 daily searches at Google for these 92 phrases).
29 phrases have 5 or more daily searches an ZERO competing pages in Google (233 daily searches at Google for these 29 phrases).
As always, only 100 of each will be sold.
If you are interested, please visit:
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3. CSS Mini-series Part IV
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In the last part of this mini-series, you downloaded a tool called Topstyle Lite. This tool is great for exploring CSS, so if you didn’t download it, I highly recommend you get it now.
OK, start Topstyle Lite.
We have seen some “selectors” in previous parts of this course, like h1 and h2, so let’s see how we can use Topstyle Lite to create a stylesheet that will modify out h1 tags.
Create a new file, and save it somewhere on your hard disk.
Move your mouse over the button bar of Topstyle, and find the button that creates a “new selector”. Click the button, and a window appears. Don’t worry that it looks a little complicated, it’s not.
Scroll down the HTML elements until you find “h1″. Click on it, and then click on the OK button.
The window disappears, and you are left with the main editor, showing a selector, all ready with curly brackets. If you remember, the curly brackets are there to hold the parameters for the selector. Your cursor is flashing inside the curly brackets.
OK, let’s modify the colour of our h1 tags.
On the right of the screen is the “Style Inspector”.
Look down this Inspector, and find the entry that simply says “color”. Click on the word “color”, and to the right, you’ll now have a couple of buttons, ready to help you choose the color. The first button will open up a large color selector screen, allowing you to choose pretty much any colour you want. The second button opens up a more restricted colour selection.
What I usually do is to use the second button first. Let’s say I want the h1 to by blue. Select blue from the drop down box of the second button.
You’ll now see that there is a preview of your H1 tag at the bottom of the main screen. Now, I am not happy with this blue, I want to make it darker, so let’s do that. Click on the first colour selector button (the one that looks like an artists palette). You’ll now see a range of colours, and a very useful colour bar on the right hand side, with a slider. Slide the slider down, and the blue gets darker. Slide it up, and the blue becomes lighter. Select a darker blue colour, and click OK.
You’ll notice that your style sheet will change to include your selected colour. Here is mine so far.
h1 {
color: #00016C;
}
Don’t worry about the “#00016C”. This may not mean anything to you, but to web browsers, it represents your dark blue colour.
OK, now I want to make all h1 headers appear on a light blue background.
In the Style Inspector, look for the “background-color” property, and select it. Select “Aqua” from second button, and click OK.
Here is my style sheet:
h1 {
color: #00016C;
background-color: Aqua;
}
You’ll see how this appears in the preview screen at the bottom of Topstyle, so if you aren’t happy with it, you can change it and see the changes immediately.
Let’s add a dotted border to our h1 headers. Look for “border” in the inspector. You might need to open this up by clicking on the small “+” next to “border”.
When border is opened, you can see some related properties. Select “dotted” from the “border-style” property, and then select a dark blue colour for the “color” property. Here is my new stylesheet:
h1 {
color: #00016C;
background-color: Aqua;
border: dotted #00019B;
}
One final change to this selector is to change the font.
Look for “font” in the inspector.
Click on “font family”, and click the second button to show fonts and font families. I have selected “Verdana, Geneva, Arial, Helvetica, sans-serif;” for my h1 headers, giving me this:
h1 {
color: #00016C;
background-color: Aqua;
border: dotted #00019B;
font-family: Verdana, Geneva, Arial, Helvetica, sans-serif;
}
OK, I think you can play around with the h1 a bit more if you want to, and explore the various properties you can apply to this selector.
What about other selectors? What else can you change the appearance of?
Well, click the “New Selector” button again.
On that screen, you’ll see the list of HTML elements. These are the possible selectors that you can define in your style sheet.
We’ll look at more of these in the next few parts of this course, but for now, let me identify two important selectors. This will give you the chance to explore these on your own:
a – (and its “pseudo classes” like :active, :hover etc ) will modify the appearance of links on your page. e.g. if you create a rule for “a”, then you can control the appearance of links on your page. However, creating rules for “a:hover”, will control the appearance of the links when the surfer hovers his/her mouse over the link. We’ll look at some examples of these pseudo classes later in the course.
p – applies styles to the paragraphs on your page (surrounded by the paragraph tags
.
Using these few selectors, you can control the appearance of a basic web page. There are a lot of selectors we haven’t seen yet, but you should have enough information now to explore CSS selectors, and properties, and come up with your own basic style sheets.
I recommend that you play with Topstyle until creating and modifying selectors is second nature. The next part of this course will assume you are comfortable with Topstyle.
This is CSS section is now part of a much bigger course available as part of the CSS Tutorial PDF eBook.
Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:
http://ezseonews.com/blog/index.php
For older newsletters, you will need to visit the old archives at:
http://ezseonews.com/archives
Have a great week!
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