EzSEO Newsletter # 187

This week:

1. Web 2.0 – What you need to know

2. Still value in article submissions?

3. November Niche Blueprint Available

Hi again.

This week in Tenerife, colds and flu are doing the rounds. My parents are over from the UK, and they brought even more bugs with them :o( so our house is a bit of a sneeze and cough zone.

I hope wherever you are, you are bug free :o)

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1. Web 2.0 – What you need to know
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Web 2.0 is changing the way we market our web sites, and it is something you cannot ignore. Doing so, could mean the difference between success and failure. To some extent, Web 2.0 takes the search engines out of the equation, and allows you to generate significant traffic without all of the SEO stuff. I know from reading other newsletters, and talking with some of my marketing friends, that Web 2.0 technology is being harnessed by most of the successful marketers.

I have been looking for a good introduction to Web 2.0 this week. After having looked at a couple of different products, I found one that really impressed me. In fact, I was so impressed I bought the resale rights to it.

The eBook is called User Generated Content (which is the foundation on which web 2.0 is built), and it starts off by introducing Web 2.0, telling you how the technology is revolutionising the Internet.

The eBook explains not only the advantages, but also the pitfalls of using User generated content in your business plan. There are a number of legal implications that you need to be aware of, and this book shows you where you need to be careful.

There are five generally recognized types of user generated content – Blogs, Podcasting, Social Bookmarking, Social Networking and Video casting.

Each provides the means for free advertising, free traffic generation, building company recognition and brand, and increasing website ranking in the search engines.

This eBook covers all of them with enough detail to allow you to start making use of them in your marketing.

In the section on social bookmarking, the eBook covers the most popular sites, and provides you with information on where to find hundreds of others.

The eBook ends with a 14 Step Marketing Plan which includes worksheets to get you started using web 2.0 to promote your site(s), or promote affiliate products, even without your own sites.

At the end is a very useful resource list and web 2.0 glossary.

Overall, I found the book very interesting and informative. For anyone wanting to get started using Web 2.0, this is a great guide. Since I bought the resale rights, I am able to offer you this book at the lowest price permitted. To read more about this book, go here now:

User generated Content

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2. Still value in article submissions?
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I was asked this week to recommend an article submission tool to one reader. They wanted to mass submit their articles to article directories.

Rather than recommend they buy a tool to do the job, I recommended they held onto their money.

Here is why…

Over the last year or so, I have noticed a decrease in the value of links coming from article sites. Pages that had ranked well due to high numbers of links back from article sites were slipping down the rankings. As I looked at more and more examples, I came to the conclusion that links from article sites are not worth the same “value” as they once were.

All good things come to an end, and it seems that the easy link back from article directories is one of them. This makes perfect sense to me, and I have been expecting it ever since the first article submitter was released onto the market.

Search engines like Google want to supply the best results to their customers. To do this, they have always factored in the number of links that point to a page as an indicator of the page “value”. I website “A” links to a web page on site “B”, it’s as if site A is voting for that page on Site “B”. The more sites that vote for a page, the more important that page must be. At least that was the theory…

Obviously, links back from article sites are NOT votes. They are simply links that can be attained by anyone, without much effort, and there is absolutely no guarantee that the pages those articles link to contain quality content.

It is therefore natural that the search engines would want to filter out these article directory links, as they mess up the voting theory, and prevent the search engines from getting a realistic idea of how good a web page really is.

After studying my own sites, it certainly seems that there is little value in the links coming from article directories in terms of helping my own pages rank well.

It is for this reason I advised that reader to save her money.

Now, before you think that I am telling you to ignore article submissions, think again.

Article submissions are still worth doing for 2 very good reasons.

1. Referred traffic.
2. Links from other sites.

Let’s look at both of those points.

Referred traffic is simply the traffic your site can get from the articles you have submitted to article sites.

Every article you submit has a link back to your site in the resource box. If someone follows that link, you get a “referred” visitor.

Now, to get people to click the link in your resource box is not easy. Firstly, they must read your entire article, or they will never get far enough down the page to even see your resource box (and of course, the resource box must sell the reader to get them to click through to your site). If your article is poor, you wont get referred traffic.

The equation here is:

Poor content = no referred traffic.

The second reason for submission is to get links from other sites.

The idea here is that other webmasters will reprint your article on their own site. In doing so, they are required to reprint the link to your site as well. In this way, you can get links back from sites that really do help your ranking.

Now, the big issue here is why would anyone want to reprint your article on their site. Well, its simple. Many webmasters are looking for quality content for their own sites, and do use quality content they find from article directories.

If your article is poor, why would anyone want to reprint it on their site? It would just make them look bad. Sure, people who create spammy sites will pick up poor content and reprint it, but these links will be worth next to nothing to you, since spammy sites will never do well in the search engines.

The equation here is:

Poor content = no links back from reprinted articles.

Do you see the two equations? We can combine them into one:

Good Content = Worth submitting to article directories, and will benefit your own site.

Poor Content = A Waste of time submitting this to article directories.

The secret is once again QUALITY. You must create quality content, not only for your sites, but for the article sites you submit to.

Anyone who struggles to create quality content should consider investing in my own “Fat Content Course” which not only takes you through examples, but also provides you with a sophisticated Article Editor that can check the quality of your content. It covers creating content for your own sites, and for article distribution.

Read more about that here:

Creating Fat Content Course

Incidentally, if you haven’t already seen them, there are some fr.ee ranking reports available from that page. These compare web pages at the top of Google, with those much further down ;o)

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3. November Niche Blueprint Available
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The November Niche Blueprint was released recently. Its based around a small, tightly focused niche which makes it ideal for beginners, or anyone wanting to create smaller niche sites. You can read more about the Blueprint here:

Niche Blueprints

Just click the link in the top right to November 2007.

Also, just a reminder. If you want to what a Niche Blueprint is like before buying one, you can download a fr.ee one on that site. Look at the top left for details.

Well, that’s it for this issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:

http://ezseonews.com/blog/index.php

For older newsletters, you will need to visit the old archives at:

http://ezseonews.com/archives

Have a great week!

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The contents of this newsletter is copyright 2007 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.

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