EzSEO Newsletter # 193
February 17, 2008 by Andy
This week:
1. Fantastic LSI Tool
2. Get a link – Part III
3. Feedback on the Digg Technique
4. Working with template headers – Part II
5. Hexatracks
6. Other News
Hi again
Hope you are well, and that you have had a productive week. Today I’ve got a bit of a mixed bag. There’s another great LSI tool, we look at another way to get quality links into your site, I’ll show you where you can sign up for a fr.ee Keyword PPC Spy service, plus more.
Let’s get on.
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1. Fantastic LSI Tool
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Martin Avis is a UK marketer, and is one of a growing breed that really understands the implications of LSI. He has developed an excellent script that is easy to install (you upload the files to your server, and away you go.) and will really put you on the cutting edge of using LSI.
I have created a small video for you to watch, showing the script in action. I hope you will be as impressed with it as I am, as that means you too understand how important it is to harness the power of LSI in your own sites.
To watch the video, go to my homepage and click the play button in the middle of the video screen (but don’t buy the script yet!):
There is one section of Keyword Spy I didn’t cover in the video, and that is the ability to “Drill” into the top results. This will give you a detailed breakdown of the top pages in Google and is very useful for a variety of reasons (this is covered in the short report I created on this tool).
Now, there is a downside. The script is so easy to use that it doesn’t have much in the way of help. You just type in your keyword phrase, and click a button. Easy huh? The problem is that there is so much information returned about your competitor’s pages, that many will be left wondering, “great, but what do I do with all this information?”
Because I want you to get the very best out of this script, I have created a small report that shows you the top 10 ways I use the script.
When you buy the script through my link:
.. simply contact me with your order number, and I’ll send you the download URL of the report.
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2. Get a link – Part III
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I know, last week was Part I, so why is today part III? Well its simply because the first “Get a Link” was the Digg technique described in newsletter 191, but I hadn’t numbered that one, as I had not come up with the idea of running a series on this.
Part I – Digg technique
Part II – The Blog Technique described last week, using Neil’s excellent fre.e tool for finding quality blogs to post in.
Part III – Forums.
You are allowed a “signature” in most forums. This gives you an ideal opportunity to include a link back to your site. The idea of this link capture method is this:
1. Find quality forums in your niche that allow a link in your signature.
Make sure that the forums are spiderable by the search engines (do the posts of this forum appear in Google?), and look at the source of a page from the forum – are the links in people’s signatures tagged with nofollow?.
2. Read the terms of use for the forum so you stay within guidelines.
3. Spend a few days reading posts in the forum, to get an overall impression of how the forum is run and what type of stuff people post about.
4. When someone asks a question that you can help with, answer it with as much detail as possible. Your post will have your sig, and your sig has a link back to your site.
5. Continue with this for a while, so that you “brand” yourself as an expert in the field.
6. After you have written a dozen or so quality replies helping others, if an opportunity comes up to mention a product of yours, do so. Don’t make it obvious selling spam. Simply answer a question, and then point out that your site (mentioned in your sig) has XYZ that might help them. Or, refer to an article on your site in response to a question.
e.g. Someone asks “Which firewall is the best for Windows Vista”, you can reply something like:
“I personally use Zone Alarm as I found Comodo caused problems with my anti-virus, but you can read a comparison of several firewalls that I wrote here:” and supply a URL. Most forums wont have a problem with this.
The two immediate benefits of forum posts are easy to see:
1. Links back to your site from every post you make on the forum.
2. If you get recognised as an expert on that forum, you will have non-stop traffic from people on the forum who respect your opinion and want more information from you.
As a method of getting inbound links to your site, this one can be very good, and even if the inbound links were not counted (e.g. the forum used nofollow on all links), I would still do it because of the traffic it generates.
I like to find 3 or 4 different forums in a niche, and spread my help around a bit ;o)
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3. Feedback on the Digg Technique
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A couple of weeks ago, I told you about the Digg technique I use to get pages indexed quickly, and ranking well. If you missed that issue, you can read it online at my blog here:
Anyway, I had an email from Martin who had tried it with an article his writer had done for him.
Here is what Martin wrote:
“Just as an aside, I uploaded my first theme article yesterday and submitted it to Digg like you said. It was indexed in Google within 24 hours and during the next 24 hours it was found for 8 different, new phrases. I feel really good about sticking with it and making sure the writer did a good job (I didn’t know a TQS of 70% was ok so 60% of them are 100% 
and it feels even better that what you are teaching actually works! It takes work to master the process, but it’s obviously very much worth while. Thank you.
- Martin”
NOTE: TQS refers to the “Theme Quality Score” of the article, as reported by the Fat Content Creator – part of my Fat Content Course.
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4. Working with template headers – Part II
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Last week we had a quick look at headers, and the headaches they can cause with resizing web browsers. Remember, different visitors will have different screen resolutions, so your web page will resize for different users.
We saw a simple technique of applying a plain colour background to the logo image, and that worked nicely.
We ended last week with this example.
Here, the image does not have a plain background, so a simple colour background to the image will not work.
Here is the solution I used for that logo:
http://www.creatingfatcontent.com
The solution is not perfect, but it is better than using a plain background colour.
If you look at the HTML code for this page, you’ll find this section of the page looks like this:
<div id="header">
<div align="center"><img src="logo.gif"/></div>
</div>
There are no clues there as to how I achieved the effect. That’s because the guts of the code are in a CSS file.
Those of you who followed my CSS course many months ago will no doubt know that CSS files can be used to decrease the size of your HTML pages, by packing much of the formatting into an external file called a stylesheet.
That particular page of mine not only uses CSS to format headings, and highlight sections of code, but it also controls the entire layout of the site.
Here is the information in the CSS file that creates the backdrop for my logo image:
background-image: url(logotile.gif);
The code was added to the section that defines the “header”.
Basically, all this does it to tile the image “logotile.gif” (a second image which is identical to my logo, but with the main words of the logo removed) behind the main logo. You can see this image here.
Now, for those who do not use CSS, and don’t want to learn, here is how to do it in HTML:
<table width="1200" border="0">
<tr>
<td background="logotile.gif"><img src="logo.gif" width="800" height="120"/></td>
</tr>
</table>
I created a table to hold my logo, and made it 1200 pixels wide (so you could see the tiling, since the logo is only 800 pixels wide).
I inserted the logo into the cell of the table, and then added the background by inserting this code:
background=”logotile.gif”
This is inserted into the
This will do pretty much the same, though its longer, and less elegant than CSS. Not to mention the problems you are likely to come across using tables!
NOTE: If you missed the course when I ran it in this newsletter, I packaged it into an eBook (with lots of examples), showing those with a general understanding of HTML how to use CSS and even create CSS templates. You can download the first 2 chapters here:
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5. Hexatracks
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A number of Pay Per Click software tools have come out to spy on competitors. I have bought a number of them. However, I found a fre.e. one this week, which I am currently evaluating. What makes this one even better is that you don’t have to install anything on your own server. Everything is run from their servers.
Watch the video to see if you are interested in this tool.
BTW It seems that membership will only be open for a short time, so sign up today if you are interested in PPC advertising.
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5. Other News
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KRA Pro Release Date
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I have been working this week on the KRA Pro documentation. I decided to do this as a series of videos, so that users can watch how to use the features, and get up to speed fast.
The only problem with this approach is that if changes need to be made to the interface of the program, I need to reshoot the videos. While I haven’t quite finished them all, I am confident that the videos will be complete in the next couple of days. Beta testing has gone well, and there are no major problems being reported, so I want to set a release date Monday, February 25th.
Now, let me explain how the release will work.
On 25th February, I will initially release KRA Pro for 48 hours ONLY, and ONLY to current KRA owners.
I will be creating a notification list for KRA Pro, and emailing all KRA owners this week to let them know how to get on that list.
If you are interested in KRA Pro, get on the list, as details of the release will be sent to you as and when I have them. You will also be sure to get notification reminders as the 48 hour release approaches.
I have always intended that the price for the upgrade will be the difference in the price between KRA and KRA Pro, however, those who buy within the 48 hour window will get a better deal than this.
Once this new user base has had a chance to play with KRA Pro for a few weeks, I will then officially release it to everyone.
Therefore I would anticipate an official release to everyone sometime in March.
Well, that’s it for this issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:
http://ezseonews.com/blog/index.php
For older newsletters, you will need to visit the old archives at:
http://ezseonews.com/archives
Have a great week!
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