EzSEO Newsletter # 230

 

This week the format of the newsletter is a little different – I only have one part to the newsletter.  It is also a day late, but that is intentional as you’ll see later in the newsletter – something was released today, and until the 6th February, you can get a good discount on it.

Today I want to show you how I find ideas for content, how I plan the article, and how I grab top rankings in Google for my chosen term.  You will see actual rankings in Google for one of my sites and Google analytics data showing the traffic.

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1. Giving the search engines what they want.
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For years, SEOs around the globe have been trying to break the Google code and find the next loophole that will allow them to get their pages to the top slot.

For those who are successful, it can mean a lot of inc0me, at least until the search engines find the loophole and plug it. 

This is the game that has been going on ever since I started learning about Internet Marketing, and will continue to go on for the many people around the world who are hell-bent on beating the system.

I personally don’t get involved in this game.  I prefer a much more radical approach….

I listen to the guidance offered by the search engines, and then create the content that they want in the way that they want it :O)

With the type of content I create, I don’t have to change my optimization every time the search engines sneeze.  You see, what the search engines want is not likely to change any time soon. 

Lean in a little closer and I’ll tell you the secret.

A little closer….

OK, are you ready?

The search engines want quality content.

Now, a piece of quality content is not going to stop being quality content next week, or next month, or even next year.  Quality content is always going to be quality content, even if it becomes dated by changing events.

You have heard the old saying "Content is King".  Well, what I have been preaching over the last few years is slightly different to that.

"Quality content is King":

Sure, there is a lot more to getting good rankings than just quality content, but without the quality content, no amount of optimization will give your page long-term ranking success.

Quality content is the most important first step.

One of the ways that I ensure my websites add quality to the Internet, is to find out exactly what people want to know, and then research and write content to answer their questions. 

My work flow would go something like this (I’ll show you a video with the process in a minute, but first let me walk you through the steps):

1. Comprehensive keyword research using Wordtracker.  You can see exactly how I do that in my fr.ee Wordtracker Tutorial.  It’s a little dated now, but the method remains the same:

http://ezseonews.com/Wordtracker-Tutorial.PDF

2. Import the keywords into KRA Pro (or KRA).  I would then open the "questions" filter, to show me just those phrases that represent REAL QUESTIONS asked by searchers.

3. Research the topic so I have enough information to write an article on it.

4. Find theme words & phrases related to the main "question phrase".

5. Write the article with as much good, relevant  information as I can.

6. Go back over the article, analysing the "themeing" of the article, and try to get more of my theme words and phrases into the content where they make sense (though never stuffing).

7. Post the article on my site.

What I’ll usually find is that my article gets indexed within 10 minutes or so – you have seen proof of this fast indexing in previous newsletters – if you missed them, watch the videos on:

http://improdigy.com

Traffic usually starts to appear a couple of days later when backlinks from other pages on my site start to get factored into the ranking algorithm.

In the following video I’ll show you my methods for creating quality content, and give you a glimpse of how a new tool will change my own way of working.  

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IMPORTANT
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Until 6th February, you can get this new tool at a discount via this link:

http://ezseonews.com/answa

Well, that’s it for this issue.  If you want to read the recent issues of this newsletter, you can read them online at my
blog:

http://ezseonews.com/blog/index.php

For older newsletters, you will need to visit the old archives at:

http://ezseonews.com/archives

Have a great week!

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Visit the subscriber Bonus page for fr.ee reports and other subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or
comments, please use my support forum at ezseonews.com/support.

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a
link to your site if you want it. That’s extra free traffic for your site as well as an incoming link to your site.

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The contents of this newsletter is copyright 2008 Andrew Williams.  If you want to republish any of the articles, you must
get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the
fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it
has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to
do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or
investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically
disclaim any responsibility for the content of such copy.

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