EzSEO Newsletter # 239

 

In this issue:

1. Top 10 WordPress Plugins

2. Dominating Google’s Top 10?

3. WordPress is Vulnerable

4. WordPress Tutorials?

Hi Again

This week I wanted to update you on my top 10 WordPress plugins. Unfortunately I could not narrow it down to 10, so I’ll show you my top 12.  There is also some news on a new course promising to show you how to dominate Google’s top 10, plus a mini-review of step-by-step guide on WordPress vulnerabilities and how to plug those hacker entry points.

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1. Top 10 WordPress Plugins
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On July 6th 2008, these were my top 10 WordPress plugins:

1. Google XML Sitemaps.
2. TinyMCE Advanced.
3. Lighter Menus.
4. All in One Adsense and YPN.
5. Akismet.
6. AddThis – Social Bookmarking plugin.
7. Ultimate Google Analytics
8. WordPress automatic upgrade.
9. WP-DBManager.
10. HeadSpace2.

As WordPress has evolved, so has my choice of plugins.  Some in the list above no longer work in the current version of WordPress, and a few others have become redundant or simply don’t work as well as they use to.  I can’t actually reduce it to my top 10 anymore, so here is my top 12 WordPress plugins that I install on every site I build:

1. Google XML Sitemaps.
2. All In One SEO
3. Include It
4. All in One Adsense and YPN.
5. Akismet.
6. Similar Posts
7. Ultimate Google Analytics
8. WordPress automatic upgrade.
9. WP-DBManager.
10. Sociable
11. WP-Sticky
12. wp-gbcf

You can read a little more about what each plugin and get links to the download pages on the Affiliate Minder Website:

Top 12 WordPress Plugins

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2. Dominating Google’s Top 10?
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Unless you have had your head buried in the sand (or just working too hard), then you will have heard about Michael Green’s new product, due for release at the end of this month. 

Google 1st

Michael has created a system for dominating the top search results of Google called Google 1st.  Now this course has not been released yet, but I am hoping to have a chat with Michael this week about the course and have a look at some of the results he has been getting.  I will update you next week on anything I find (assuming I can find Michael).

One of the things I like about this course is that Michael promises you that you do not need any additional tools.  With a little time and effort, you can literally dominate the top 10 Google results for phrases you choose.

Now, before you get too excited, the types of phrases this will work on are long-tail phrases.  You wont rank top 10 for "Contact lens".  However, before you get downbeat about the idea, let me tell you that the term Contact Lens will not convert very well – it just isn’t a phrase that buyers will type into Google.

So what phrases are "buying phrases"?  Well, many of them are long-tail phrases – just the type of phrase that this course is targeting.

Many webmasters have found the gold in long-tail phrases, especially makes and model numbers. e.g. which phrase do you think would be most likely entered by someone interested in buying:

glucose meter

or

ACCU-CHEK Compact Plus Meter Kit

People who are looking to buy often know exactly what they want, so will type in the exact make and model at Google.  Since makes and models generally have several words in them, that makes those phrases long-tail.  Now imagine the power in dominating Google’s top 10 for your chosen long-tail phrase.

In Google 1st, Michael shows you his step-by-step method for dominating the top of Google.  We are not talking about getting a page into the top 10 here, we are talking about getting 8 or 9 pages all into the top 10 so that no matter what link someone clicks on, they are going to a page your control, with YOUR affiliate link.

To read more on Google 1st, and secure your copy before the price increases, go here:

Google 1st

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3. WordPress is Vulnerable
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Yes, it’s true.  WordPress is a very popular blogging platform but is also used by a growing number of webmasters (including myself) as their site building tool of choice.  However, it is vulnerable to hackers, so there are some steps you should take to secure your blog.  One of the methods I use is a script called WP-Secure.  Want a fr.ee copy?  Read on…

I have just finished reading a book by Craig Desorcy on WordPress security and I highly recommend all WordPress site owners get a copy.  At just $27 it’s great value.   NOTE: The day after I sent this newsletter out, I got an email from Craig who has just raised the price to $37 because he added 13 training videos. 

Craig starts off by looking at three areas where security can be a problem, yet many of use are totally unaware we may be giving hackers a backdoor into our site.  For example, how many of use knew that by FTPing plugins to our server, we may be giving hackers a chance?  If FTP is not secure, then what should we be doing?  Craig will tell you what to do, and a fr.ee piece of software to help you do it.

Some of the information in this step-by-step guide is common sense stuff, but will provide protection to more than just your WordPress sites.  Securing your own computer is essential as that is one of the routes potential hackers use to access your personal data, including usernames and passwords.  Again Craig provides information on how to do this, and recommends more f.ree software to help.

The guide is well written, and packed with screenshots.  Since Craig uses Hostgator, many of the screenshots and mini-tutorials are shown in cPanel.  I don’t use cPanel hosting myself, so be aware that you may have to find alternative ways of following the guide if you are not using cPanel hosting.

Craig shows you how you can check your WordPress installation for security problems using a plugin and then fix the potential problems that are thrown up.

Other stuff covered in this guide include adding a robot.txt file, locking down the plugin and admin folders plus a few more security tweaks.

This guide provides so many tweaks that it could take an hour or two to complete for each blog you run, but it is definitely worth the effort.  I highly recommend this guide for anyone running a WordPress blog.  Because it goes hand-in-hand with the wp-secure script that I use to help protect my sites, I am going to give you a copy of WP-Secure if you order Craig’s Guide through the following link.  Immediately after your order goes through, my system will check with Clickbank and automatically send you the WP-Secure download link.

Blog Lock Down

BTW: This auto-delivery of the bonus is done with Adrian Ling’s superb CB List Automator script.

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4. WordPress Tutorials?
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I was wondering if you have any requests for WordPress tutorials?  I want to put together a comprehensive resource showing WordPress hacks and tutorials, so if there is anything you ever wondered how to do, please email me your suggestions here:

wordpresshacks@ezseonews.com

Well, that’s it for this issue.  If you want to read the recent issues of this newsletter, you can read them online at my
blog:

http://ezseonews.com/

For older newsletters, you will need to visit the old archives at:

http://ezseonews.com/archives

Have a great week!

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Comments

  1. says

    Hi Andy – just wondering if you’ve spoken to Michael Green or managed to find out more about Google 1st? I know one can always get refunds for these IM products, but I prefer not to go that route if possible. At the same time, it’s asking a lot of a customer to fork out a couple of hundred dollars purely on the basis of the vendor’s sales letter. At least with a physical product you can inspect it first or otherwise find unbiased user reviews.

    From what I can guess, the method involves building free web pages, possibly using Blogger, squidoo etc and then using these in a set way to link to the main site.

    I guess I’ll have to take a chance and buy (will do it through your link), but it would be helpful to know more about the methods Michael uses before doing so.

    Cheers,
    Scotch

  2. Andy says

    Hi Scotch
    Yes I have and I’ll have more to say on it in the next newsletter. I may also have another chat with Michael very soon, and even try his techniques for myself so I can report back my success or failure. Keep tuned to the newsletter. The product is not available until the end of this month (though you can pre-order it now), so I’ll try to give you as much info as Michael allows me to.

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