EzSEO Newsletter # 241

In this issue:

1. Google First questions answered

2. Looking for an Autoresponder?

3. Video showing how my site works.

4. Marketers are an untrustworthy bunch!

5. Merchant Datafeeds the answer?

Hi Again

This week I’ve got answers to your questions on Michael Green’s new product, plus a video showing what I am developing at the moment and another video as a follow up from last week, showing you what happens when I publish an article to my website and how the whole system works together to get content indexed fast and ranking well.

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1. Google First questions answered
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In the last couple of newsletters I have talked a little bit about Michael Green’s new product – Google 1st.  It promises to show you how you can dominate Google’s top 10. 

Last week I asked you for any questions you would like answered by Michael, and so this week I spoke to him to get answers for you.  Here is the Q&A session I had with Michael:

Question 1: 
I am skeptical of google1st this seems like a bum marketing strategy at a very high price. Is there more to it.

Answer:
There’s nothing bum about occupying the top slots on Google’s 1st page of returns for your desired search term. Google-1st definitely works!  The reason that it is such a powerful approach is that it combines several different elements into one, whereas most SEO products focus on a single approach, which may work for a while but then stop working. Google-1st is different in that it caters for the short-term, within hours (sometimes even minutes) and the long-term over months and years to come. As far as the price is concerned, it’s a fraction of what you’d pay to get these kind of listings via Google AdWords or by employing an SEO expert. And you can use it as many times as you like!

Question 2:
Thanks for the interesting information regarding Michael Green?s Google top 10. I believe they are perhaps similar to some techniques reviewed by Jeff Johnson, leverage web 2.0 authority sites, video and article syndication. Getting authority sites to drive traffic to our site by their own ranking and also getting link juice from them to rank our own sites.

Answer:
I haven’t read Jeff Johnson’s work, so any similarities have been independently reached through new research. Google-1st does employ a combination of approaches in order to achieve 1st Page Google rankings on your chosen keyword term. I can’t comment on other products out there, partly because I haven’t seen them all, but what I can tell you is that Google-1st definitely works — and works amazingly well!

Question 3:
If we are focused on local markets with geo TLDs, would the techniques still work well?

Answer:
Working on local markets is always a good idea, either because the business being promoted actually has a physical location or because providing a local feel to the advertising, even for a national or international business, is nearly always helpful. So local markets are excellent and Google-1st copes with this really well. In fact, it will knock a lot of existing results off the front page, so Google-1st can also be used as a weapon against your competitors!

Question 4:
How much competition can this method outrank? Or how long tail should it be? Are there any rough guidelines, e.g 3 word phrases would likely work well, or e.g when the top 5 competitors have <1000 backlinks, etc?

Answer:
3 word phrases are generally good. When I started out with Google-1st I used to say (to myself) try to limit competition to around 200,000 to 300,000 search returns. But then I discovered that I was being far too conservative in this view. I now regularly beat millions of results to get on the front page – something which is possible when you follow my particular approach to discovering which keyword phrases present real competition, which turns out to be less connected to the actual number of search returns than I first thought.

Question 5:
It appears that about 3 hrs is required for 1 pg (1 KW), so to dominate say 20 pages would take ~60 hrs?

Answer:
I’ve been cautious not to mislead people about how much time will be required to perfect Google-1st. In particular, I hate products which claim that you’ll need to spend no time at all in order to achieve results — I didn’t want to fall into the same trap.

However, it is in fact true to say that once you master the approach that I describe, the amount of time required to complete each optimization drops very dramatically. I describe a variety of tools, including macros, which speed up the process of Google-1st work many times over.

Now I don’t want to pretend that the overall impact is achieved without any time and effort. That would be crazy. But I found that if I am prepared to spend around two days working to promote any particular website with a variety of keyword phrases, then I have never failed to achieve success with the approach described within this program. So it is certainly a lot less than 60 hours required per site to be promoted.

Question 6:
How long is the anticipate wait for Google to throw all the rankings?

Answer:
There is of course no way of absolutely knowing the answer to this. However, because the techniques that I describe in Google-1st are not black-hat and do not attempt to trick Google, there is no particular reason to assume that these techniques will ever stop working.

In other words, you could legitimately ask exactly the same question of any site which is currently listed in the Google search engine. The reality is that none of us know how Google will change their own algorithms in the future, but that there is nothing specific about my approach which will fare better or worse than all other websites.

In fact, one of the advantages of combining a number of different approaches is that where one elements ceases to be so successful, another is likely to be promoted — meaning that the overall impact for people using Google-1st will always be powerful.

Question 7:
The toolkit probably works best for long tail keywords right? Because not only are they easier to target (due to relatively lower competitions); they probably convert higher too. So, does the toolkit teach the keyword research? In other words, does it teach us how to find the long tail keywords that we should target?

Answer:
It is certainly true that all keyword optimization is likely to be more successful given less competitive, longer keywords.

Google-1st includes very detailed content of information about how to find, locate, and detect high value keyword search terms which are currently being under optimized.

In particular, Google-1st shows you how keyword search terms which initially appeared to be incredibly competitive can in fact be relatively easily dominated. Since I have been aware that this is very important information for most people who will be using Google-1st, I have gone out of my way to include as much detail as possible within the toolkit manual.

I am hoping to grab a little more time with Michael this week, so he can walk me through more of the amazing results he is getting with his techniques. 

I’ll keep you posted in next week’s newsletter, but be aware that the product is currently in pre-release, meaning the price is a pre-release price right now.  At midnight on the 31st May (which is the date of my next newsletter) the product comes out of pre-release, so don’t be surprised if the price has gone up by then.  I recommend you go read his sales letter now:

Google 1st

BTW, I got one email asking me if I really did buy Google 1st as I mentioned last week.  The answer is yes!  While I know a lot of marketers prefer to ask for review copies, I prefer to buy the product because I am then not under any pressure to provide a good review. 

Assuming Google 1st is still available after pre-launch (Michael said that pre-launch sales have been so good it might need to be removed from sale without ever being officially released), I will be publishing my own results with Google 1st – good or bad!

To avoid disappointment, reserve your copy today at:

Google 1st

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2. Looking for an Autoresponder?
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It has been a few years since I wrote my review of Aweber, so I felt it was time to update the review since new stuff has been added.  If you are looking for an effective way to send newsletters and autoresponders, this review will be of interest to you.

Aweber Review

At the end of the review, just before I give Aweber 10 out of 10, there is a subscription box.  That subscription box will subscribe you to Aweber’s own autoresponder which sends you a daily email about the features of Aweber.  Its a great way to learn how Aweber can help your business, as well as seeing an autoresponder in action.

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3. Video showing how my site works.
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Last week I got a lot of people thinking about how best to use WordPress to create affiliate sites.  A number of people wanted me to explain in detail how my system works, but that is beyond the scope of this newsletter.  If you want to learn my system for creating affiliate sites with WordPress, you’ll need to sign up for my WordPress for Affiliate Sites course.

However, I did want to show you what happens when a new article is published to my site in terms of what happens on the site as well as how quickly Google indexes the content.  I have created a video showing this here:

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4. Marketers are an untrustworthy bunch!
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A while ago I wrote a review for Traffic Geyser here:

Traffic Geyser Review

Not long ago someone posted a comment on the blog that I did not approve and just deleted, but showed the level of distrust that people have towards Marketers.  In hind sight I probably should have approved it, but instead I sent an email back to the guy.

Here is what the comment said:

"In the interest of full disclosure, Traffic Geyser has an affiliate program. Are you an affiliate? It would seem so, since you tell readers to watch the Frank Kern example at http://ezseonews.com/tg, but, to quote you, "DO NOT ORDER TG on this page." If they ordered on that page, then you wouldn’t get your affiliate commission, would you"

I am sure you can read between the lines here ;O)

The guy is suggesting that I am only interested in the affiliate commission on the product.  Well, if that is what you think as well, you might be interested in my reply:

"Hi Landon
I thought I would write and answer your comment personally.

1. I do not hide the fact that I am an affiliate of most things I promote. I make my living from being an affiliate.

2. Yes, I would in fact get a commission if they ordered from that link, and in fact, it would be a much bigger commission than if they followed my second link which I try to get them to follow. You see, the first link that I tell them not to buy from is the FULL product, meaning I get commissions on the FULL PRODUCT. The second link that I want them to click is a trial. I don’t get a commission on that at all unless they subscribe after the trial.

You are very wrong about my intentions in that review, and my intentions overall. I never try to sell anything that I don’t believe in, and in the case of Traffic Geyser, I was not trying to sell it, merely highlighting a trial they could use to see if they liked it.

Andy"

I bet Landon didn’t see that one coming…

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5. Merchant Datafeeds the answer?
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In the last few months I have been busy coding late into the night on two new projects.  One is the Web Content Studio which you can see early screenshots of here:

http://webcontentstudio.com

Those following me on Twitter would have already seen a video I released this week showing one of the great new features of the tool.  For those that missed it, here it is:

Web Content Studio Cool Feature

In last week’s newsletter I promised to release a couple more videos to my Twitter followers, but I just didn’t have time.  One of those videos is another great feature of Web Content Studio (which I will Twitter about this week), but the second was going to be a video showing a preview of the other tool I am developing.  First, let me give you a little background.

A few years back I started messing around with merchant datafeeds.  For those who don’t know what a datafeed is, its just a spreadsheet of the merchants entire inventory, with details like: product name, price, description, category, in stock etc.  These feeds usually come with your affiliate URL embedded in them, so all you need to do is find a way of converting these feeds into content on your site.

I was lucky enough to come across a guy called Andy (full name withheld for privacy reasons) who was developing a tool to work with datafeeds.  I became his only beta tester (other than himself and his wife) and for months, we worked on the tool fine-tuning it. 

The end result was spectacular (even though it never actually got "finished"), and I had some very good results with the sites I built using that tool. 

During the beta testing Andy asked me what price he should charge for the tool.  I though maybe $497 would be a good price, but Andy was thinking more in terms of a monthly fee, maybe $47 or $97.  Remember that this was 3 or 4 years ago, but the results we were getting suggested a price like this was warranted.

Anyway, here comes the shocker.  As we got towards the end of the beta session, Andy told me that he had made a decision not to sell the tool.  His reasoning was that he did not want the competition.  The more people that used the merchant feeds, the more potential competition he himself would have.  His product was worth more to him long-term by keeping it to himself, than making a short-term product selling it.

OK, fast forward until today.

Over the last 4-6 weeks, I have been developing my own tool to handle datafeeds.  This week was a big week in its development as I finally got to the stage where I could start generating web content from merchant datafeeds.  This coming week will see some of this content being integrated into existing web sites, so its exciting times.

Before I continue, you may be wondering why I am developing my own datafeed product where there are scripts already available. 

Well, there are so many reasons. 

Firstly, a lot of scripts fall down when it comes time to update a site. 

e.g. one script takes a merchant datafeed and publishes each product as a separate page on the site.  However, next week when the merchant updates the feed, there is little in the way of support to update the published pages.

This means pages will quickly become out of date and merchants can get quite upset if you have used an old datafeed on your site (imagine one of your visitors clicking a link that says the product is $9.99 only to find that the merchant site says it is $12.99. 

That’s a big headache for the merchant, easily solved by removing you from their affiliate program.

(Incidentally, Andy’s datafeed product I mentioned above did not suffer this limitation).

Another issue for me is that a lot of scripts or software create a page for each datafeed product.  While you have control over what information is displayed from the datafeed, the content is essentially the same on every site that uses that particular datafeed.  The result is that Google ignores 99% of these similar pages, and your site fails.  Again, that means every other user of that datafeed is essentially a competitor for a place in Google’s main index. 

My approach to Internet Marketing has always been different to the masses, and so my approach to merchant datafeeds must be different. I wanted a system that would mean my sites would retain uniqueness, despite other webmaster using the same datafeed.

I also still own some older HTML sites.  While I now work exclusively with WordPress for new sites, I did need a tool that could be used for both.

When I build a website I concentrate on ways to create quality sites, so my datafeed software needed to take these considerations into account, and I think I have come up with the perfect answer, though that is a secret at the moment.

So, my new product is being developed with these and a lot of other considerations in mind.

Now, here’s the shocker….

I don’t currently plan on ever putting up a website selling this product. 

So why have I just told you all about it?

Well, my current plan is to sell ONLY a few copies, and once those copies are gone, there will be no trace it ever existed (other than quality datafeed sites springing up from a number of happy users).

If this product is something you are interested in, you should sign up to follow me on Twitter, as that is where I will release this product. 

After "releasing" this to my Twitter followers, if the product sells out (and I am thinking of restricting this to 50 or 100 sales only), then readers of this newsletter will not hear anything about the release.  It will be sold out!

Follow me on Twitter

Please feel free to leave comments at the end of this page.

Well, that’s it for this issue.  If you want to read the recent issues of this newsletter, you can read them online at my
blog:

http://ezseonews.com/

For older newsletters, you will need to visit the old archives at:

http://ezseonews.com/archives

Have a great week!

Andy Williams

http://ezseonews.com
http://improdigy.com

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The contents of this newsletter is copyright 2009 Andrew Williams.  If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying. Additionally, this newsletter may accept articles that we do not write or investigate the accuracy of and for which we may receive direct or indirect benefit or compensation. We specifically disclaim any responsibility for the content of such copy.

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Comments

  1. Debbi Bressler says

    Hi Andy,

    Regarding your comments under “Marketers are an untrustworthy bunch!”, you may have taken these comments too personally.

    There has been an ongoing discussion in the U.S. about the issue of full disclosure. The Washington Post recently ran an article about the proposed Federal Trade Commission changes about to take place:

    http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html

    The FTC is concerned about people who purchase based on blogs, MySpace, review sites, etc., where there is not full disclosure. We should never assume that people “know” we are affiliates and will earn a commission. Many don’t.

    When things aren’t 100% out in the open, people tend to invent their own back story….which is usually not accurate!

    Debbi Bressler

  2. flyfishingcolorado says

    5/24

    Andy,

    As someone who has stuck with you pretty much since you started and has owned KRA from the beginning thru pro version plus your fat content course, forcing me to follow you on Twitter to get this product is a slap in the face. Not everyone wants to sign up to another account. If you follow this approach, why not restrict your newsletters to your Twitter followers.

    I do have a Twitter account and do follow you on Twitter but not everyone may wish to do so.

    I have been testing Affilistore for about a year. It does a nice job if making a store but is hard to customize. (Too complicated a template structure) Version 2.6 and V3.0 may fix this.

    Also I recently found two scripts for 50 dollars that build a store differently from feeds that look promising. So it will be interesting to see your approach.

  3. Darrell says

    Hi Andy,

    Web Content Studio looks like a bit of a combination between KRA Pro and Fat Content (I have both) – and looks very exciting. Do you see it as a replacement or an additional tool?

    Darrell

  4. james horn says

    Hi,

    It appears you are suggesting to read your latest info on your twitter because you stated this newsletter is not going to be up to date, like your twitter. So I will switch to your twitter account for current info.

    Also, are you saying you are creating a product that competes with Datafeedr or is better than datafeedr?

    I have not used it yet, but hundreds of people and their testimonials are stating “Datafeedr” product, service, and support is the very best on the market now.

    Since “Datafeedr” is a cheap monthly service, is your datafeedr product going to be as cheap or more expensive?

    Also, it appears you are suggesting your product will be very expensive, if we buy. Are you indicating a very high price like
    $300 or $400?

    James

  5. Andy says

    flyfishingcolorado
    I didn’t really think this would be an issue. For every product I have released I have setup an email capture form and there was never any complaints about that. Is it worse to ask someone to follow me on Twitter? I’m not sure. People are a lot more reluctant to give an email address these days (although I know that you trust me and wouldn’t think twice about doing that – those who don’t know me might).

    I do appreciate your custom over the years, but in the case of my Datafeed product, I wanted to try a different approach to informing people. This tied with the fact that the product will either not be released at all, or only released to a limited number of people made me decide on trying Twitter.

  6. Andy says

    Darrell
    WCS will only have a fraction of KRA Pro capability. If you only use KRA Pro for themeing, then yes, WCS could replace KRA Pro & Fat Content Creator in your case.

  7. Andy says

    James Horn
    My newsletter will continue as normal with other stuff. I just wont be mentioning my datafeed product. For that, I’ll use my Twitter account.

    I have not seen Datafeedr but will take a good look at that. I am not going to be releasing any information about my product yet. When there is info I want to release, I’ll do that through Twitter.

  8. Terence Pera says

    Hi Andy,
    I have bought some products from you most recently joining the Word press Affiliate site course for some months, but i never sit down and read it and do the course simply because of time.But this time i have time and direction on my hands and i have realize that of all the online marketing people i came in contact in the past you are the only fair dinkum one out of them and i read your email news when its in my mail i must thank you for that. Now i have made up my mind that i have to start the affiliate course and continued to the end so im hoping if its alright to start subscribing again with the course.

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