In this issue:
1. Buyers or Information Seekers?
2. Google Best Practices Update
3. Interview with Adam Short
Hi Again
Today I’ll show you a couple of free tools from Microsoft that will give you visitor information, like whether they are buyers or just want information and their predicted age & sex. This information can be useful when designing the look and feel of your site as well as writing pre-selling copy.
I’ve also got an hour long interview for you to download. It’s an interview I did with Adam Short that discusses SEO and other relevant stuff…
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1. Buyers or Information Seekers?
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Not all keyword phrases are buying phrases.
What I mean by that is that when someone types in a search phrase at Google, they are not necessarily looking to buy something.
The Internet has been called the "Information Superhighway", and unfortunately for webmasters, that is quite often what people want – information.
How cool would it be if you could run your keywords through a "commercial intent" tool to find out which phrases are used by people looking to buy? That way you could concentrate your efforts on building pages around the keywords that are more likely to attract buyers.
Well, lucky for us all, Microsoft have created just such a tool. You can try the tool for yourself here:
I suggest you have a play around with it and see what comes up. No tool is 100% accurate when it comes to measuring this type of thing, so at the end of the day, common sense should come into your equation.
Another interesting tool to play with is the Demographic Predictor:
This tool predict the users age and sex for a given keyword or URL.
This tool can tell you who you should be targeting on the pages you create.
e.g. if you type in "baby clothes", this tool will tell you that your target audience is about 76% female in the 25-34 age range. I think we could all have guessed that, just as we could guess the results of a search for "output shaft bearing".
What would you guess for basketball? What about football? Surprised?
Knowing who your target audience is can greatly help you in the creation of your sites. Not just the content itself, but the design too. If you audience is mainly female, maybe you would use a different layout and colour scheme than a mainly male audience?
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2. Google Best Practices Update
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Last week I told you about a book that I consider the best SEO guide on the market. Jerry West’s Google Best Practices is a complete guide to ranking well in Google. Jerry has close to 600 domains that he uses to test his theories and ideas, so when advice is given in the book, you are confident that it is the correct advice.
As I mentioned last week, Jerry is the guy I turn to when I have a question.
e.g. someone asked me this week which keyword research tool I used and why. A quick look at Jerry’s book confirmed that my choice was a good one, and actually gave me a little more to base my answer on. Jerry used specific results from his test sites to show why he liked that particular tool (he compared actual traffic to his page with the predicted amount of traffic from a couple of keyword sources).
The feedback I have had from those of you who bought after my recommendation has been a massive thumbs up for the book.
To those of you who did, be on the lookout for an email from Jerry soon, as the book is having another update to cover the new "nofollow" mess as well as updates to the Google Webmaster Tools section which has undergone some cosmetic changes recently.
For those of you who have not bought this book, I highly recommend you do. With Lifetime updates, you can be sure that when Google changes something you will be the first to know.
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3. Interview with Adam Short
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About 5 months ago I did an interview with Adam Short for members of his "Niche Profits Classroom". The interview was very well received by his members, so I uploaded it to my own server so you can download it too.
The interview is about an hour in length, so I recommend you download it to your iPod and go off for a walk. You can download it here:
On other thing I recommend you do. If you go to Adam’s site, you can get a hold of 10 fr.ee Niche Marketing 2.0 videos. I won’t go into the details of what these videos show – you can see a breakdown on his site:
I was supposed to meet up with Adam last week for a tour of his Niche Profits Classroom, but time go the better of me. I am hoping to do that this week so I can give you a full review in next week’s newsletter, so look out for that.
Well, that’s it for this issue. If you want to read the recent issues of this newsletter, you can read them online at my blog:
Have a great week!
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About Author: Andy Williams
Thanks for the interview! Re keyword research: I’m using the Microsoft tool since a while already, it’s great, although you can’t really trust it totally. But that’s true for any other keyword research tool as well. I’m usually starting with Wordtracker, then compare it with Google’s keyword tool results and filter out those that look “strange” while most of the time I just use common sense and experience to decide what is a good keyword and not. I also use the Microsoft search data and the commercial intent number. As I said, you can’t really trust just one tool or one single source of data, better you compare different sources and come to a conclusion that is more relevant this way.
Gunter