EzSEO Newsletter # 271

In this issue:

1. LSI Studies

2. A Gift to help your New Years Resolution

Hi Again

It’s just two more days before Santa starts his long trip around the world.  I was going to miss the newsletter this week thinking that everyone would be too busy to read it, but I really did want to say Happy Christmas to you all. 

I hope that after looking back over 2009 that you are happy with your progress, and that 2010 excites you.  To help you plan your attack on 2010, Michael Campbell is giving away a fantastic work book and I have the download URL below (no opt-in required)

During the last week, I have been running analyzes on well over 1000 web pages in Google in a number of different niches, looking for evidence that LSI and themeing are important in the web content you write.  That’s one of the reasons I am late with this newsletter, and also the reason this newsletter is so short.  Results of those tests are also below, so let’s get on.

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1. LSI Studies
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I don’t remember the date I started experimenting with "themeing" content. Certainly at the time, most people were talking about a primary keyword and secondary keywords used in some magical density, and placed in specific places on the web page.  As I registered my Creating Fat Content Course domain in August 2006, I would suspect that my experiments began in 2004.

I certainly wasn’t the first to look at this.  I seem to remember that Michael Campbell released a white paper in 2001 (I may be out +/- a year or two in that date) about word matrixes and how the search engines looked for themes in web pages.

I do remember when I started discussing my ideas in public that a lot of people laughed at them, and even today, a lot of "experts" still say that the search engines don’t rely on LSI for ranking.

Over the last 4 or 5 years, I have done a lot of research on this, and the evidence is clear – top ranked pages in Google have one thing in common – a niche/topic specific vocabulary.

What I mean by that is that the top ranked pages for a particular search phrase share a set of words and phrases.  As you move down the rankings for that particular phrase, the web pages start to "lose" some of those words and phrases, or as I like to think of it, they become LESS themed.

Rather than explain this, I have recorded a short video for you to watch.  The video shows you some of the results from this week’s research.

Hopefully the video will get you thinking about themeing.

An important point here is that those pages at the top of Google were most probably written by experts in their fields.  They most definitely didn’t sit there with a list of theme words checking them off as they wrote their articles.

You see, an expert in a field will automatically use the relevant "theme" words and phrases as they write their article, because these theme words and phrases are NECESSARY to write a good article on the topic.

Each topic you write about will have its own "vocabulary", or set of theme words.  Think about it.  What if you wanted to write an article on "Favourite Balti Curry Recipes". 

Can you imagine being able to write that article without mentioning the following words:

chicken balti curry, chicken tikka masala, balti stir fry, curry recipe, balti curry, balti sauce, chicken balti, madras curry, chicken tikka, fresh coriander, curry paste, curry sauce, tomato pur?e, madras curry, finely chopped, chili powder, tikka masala, curry, recipes, balti, chicken, india, sauce, dish, vegetable, chopped, cooking, onion, spice, coriander, fry, lamb, fresh, ghee, meat, tomato, spices, chilli, medium, garlic, pepper, prawn, ground, masala, ginger, madras, onions, vindaloo, yogurt, chillies, cream, mince, naan, peppers, powder, raita, tikka, cauliflower, clove, crushed, egg, juice, rice, spicy, tomatoes, carrots, cumin, dates, pur?e, turmeric, butter, coconut, dhansak, garnish, korma, lemon, mushrooms, paprika, piaza, sauces, seafood

These are some of the "topic vocabulary" that would be used by an expert on Balti Curries.  They are the theme words that would be needed by that expert to write a good article on Favourite Balti Curry Recipes.  Imagine telling that expert to write an article on Balti curry without using any of those words.  You’d end up with an article that was absolute rubbish.

So where am I going with this?

Well, if you are an expert in the topic you are writing about, maybe you don’t need to worry too much about themeing as it will happen NATURALLY.  This is something that Google knows, so if they find a well-themed article, they have a pretty good idea that the article is good quality.  That is why we see the trends in the video as we move down the rankings.

On the flip-side, if you are writing content in an area you are not familiar with (or at least not an expert), then you will need to compile a list of theme words for that topic and make sure you cover them in your content.  By doing this, you can appear to be an expert in the field, because you have included the topics "vocabulary" in your article.

If you have any comments on LSI / Themeing, please leave them at the end of this newsletter.  Maybe you have employed these techniques on your own sites – I would love to hear what kind of results you have had.

Incidentally, I have been getting emails about the release date of Web Content Studio.  Please don’t ask, because I don’t know yet, but I will let you know in this newsletter when I know.

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2. A Gift to help your New Years Resolution
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At this time of year, many people start thinking about their New Year’s Resolution.  According to Wikipedia, this is:

".. is a commitment that an individual makes to a project or the reforming of a habit, often a lifestyle change that is generally interpreted as advantageous."

The usual ones include quit smoking, lose weight, spend more time with family, etc.  As an Internet marketer, we often make a resolution related to our online activities, so with that in mind, I have the perfect gift for you.  Its a workbook written by my friend Michael Campbell. 

Michael is one of the greats online.  His teachings were responsible for getting me started online all those years ago, and for that I will be eternally grateful.  I will always remember having to contact his support to ask for the download details again for a product I had lost.  I was fully expecting one of his staff to answer, but I got an email from Michael himself.  Over the years, my respect for him has grown.  I can see Michael starting to blush as he reads this, so I better stop there – I think you get the point.

Michael has put together a workbook to help you start your own New Year REVOLUTION.  The Workbook is based on the exact same techniques he uses with his high paying clients, and he is giving it away to you for FREE – you don’t even need to give him your email address to download it. 

Now before you go download this and then let if gather dust on your hard disk, be aware that this is a WORKBOOK.  It is not something to read on your computer.  As Michael says, go analogue, and print off a copy to read in a private, quiet place.  Site down with a coffee, a pencil (and eraser / rubber), and work your way through the process.  BY the time you have finished, you should have your plan for 2010.

2010 can be a great year online, no matter what happens in the bricks and mortar world.  Are you going to be looking back in one year thinking about the lost opportunities?

Download Michael Campbell’s Uncovery AND USE IT.

Well, that’s it for this issue.  If you want to ask a question or have a comment about anything in this newsletter, please leave a comment at the end of this newsletter. 

Have a great week!

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That’s extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I will receive a commission.

The contents of this newsletter is copyright 2009 Andrew Williams.  If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

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