EzSEO Newsletter # 277
February 25, 2010 by Andy
In this issue:
1. Ranking Without Page Rank or Links
Hi Again
I?m not sure what has gotten in to me.? First I miss a newsletter, then it?s late, now this one is early 
Actually, I wanted to get this newsletter out today because I want to take tomorrow and the weekend off.? I could have queued the newsletter up for Sunday delivery at Aweber (the service I use for this newsletter), but then it has to be synchronized with the publishing of the newsletter on this site, so this is easier.
Just like last week, this newsletter only has one part, and just like last week, it’s a report.
I have been working on the report this week in response to some questions, comments and suggestions made in response to last weeks report – Google Authority Sets.
1. Ranking Without Page Rank or Links?
BTW, if you missed last weeks report, you should read that first:
Google Authority Sets – Meet the A-List Celebrities in your Niche
OK, all done?
So what?s my new report about?
Well, it looks at the rankings & traffic of 7 different pages on one of my sites.? I don’t want to go into too much detail as the report contains plenty of that.? You can download the report (or read it online) here:
Ranking Without Page Rank or Links?
As always, feel free to leave your thoughts & comments at the end of the newsletter.
Well, that’s it for this issue.? If you want to ask a question or have a comment about anything in this newsletter, please leave a comment at the end of this newsletter.
Have a great week!
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Hi Andy,
Really nice work. This is very, very convincing. The benefits you describe here are significant enough that I’m going to get busy with upgrading my content. My only hope is that this time I’ll have more success hitting a 100% themeing score for my content because when I first tried it a couple of years ago I couldn’t make it work and in the end it annoyed me sufficiently that I decided to disregard it and just make sure to include theme words in my content.
The one statement of yours I don’t agree with is this:
“Quality inbound links are necessary and they need to be from related (preferably authority) sites.”
What evidence do you have to support this idea that you need links from related sources? I noticed you have purchased links from a couple of directories to the diabetes site and while they are certainly authoritative (at least, Yahoo! is) I fail to see how they are related to diabetes. Do you really mean to tell me that you make no conscious effort to get links from unrelated sources? Or does it depend on the type of site you are promoting?
Thank you for a great follow-up report – I think it was necessary. At least it was what convinced me to take a closer look at themeing again.
Best regards,
Martin
Actually the statement you disagreed with was a mistake on my part (and as it stood in the original document, I disagree with it as well).
I meant to say “from related pages (preferably on authority sites)”. Its easy to use the word “page” and “site” interchangeably by mistake. With this new wording, my Yahoo link now fits, doesn’t it?
I know that a lot of people will still disagree with that bit as well, but then I always like a little controversy.
I have uploaded an update with the new “wording”.
It fits now
Based purely on common sense it seems reasonable that links coming from topically related pages carry more weight and this is what I go for when I build links. It’s not often I get links from pages on sites entirely dedicated to the same niche.
Andy,
That’s a well written and interesting document. I have a question, in this document you say:
——-
Site Structure should be set up to maximize Page Rank to the important pages. In addition, related pages should reference each other via text link. Creating a basic silo style site will make this easier, since pages in the same ?category? can be more easily linked together, especially if you are using WordPress to build your site.
——-
I would really like your opinion on how you see this setup. A little background, I’ve been using XSitePro (XSP) recently to build up sites, XSP has a new ‘Siloing’ feature that will create a silo for a website.
I think that only leaves one thing that I would need to do manually in XSP versus using WordPress, you say: “related pages should reference each other via text link”
Can you explain how this is done with WordPress? Are you speaking of using a Related Pages plugin so that all related pages link to each other, or is there some other method you are describing (categories) that would do this? I guess I could look at your bloodsugardiabetic website and see, but I thought you might have some insight.
I’m pretty sure I can do everything with XSP that WordPress can do, and it’s probably likely I could find a ‘related pages’ PHP script to cover this too. Are there any other advatages you see in using WordPress over XSP, or both? Actually, I use both WordPress and XSP for development, and I can create a linked blog that I point to from my static XSP website, but now I wonder if I should just do all development completely in WordPress?
Thanks,
-Brett
Yes, In WordPress I use a related posts plugin on posts to list related posts in the same category, and the category pages are silo’d automatically be WordPress so that within any category, posts cross-link.
Andy,
A few things…
1.) You say:
silo?d automatically be WordPress so that within any category, posts cross-link.
Not sure what this means… yes categories (folders) are created automatically I k now that, but how are posts automatically cross-linked because they are in the same category?
2.) I’m still wonder
Are there any other advatages you see in using WordPress over XSP (or any other website builder)? In other words, why is it do you think that Google loves WordPress sites, and does it actually penalize me if I do not run my website as WordPress but instead link to a WordPress Blog (in the /blog folder) at my website?
Thanks,
-Brett
Interesting Andy…….sorry to go left-field, but is it possible that Google has a faststream list of trusted authors, and you are on it?
I wouldn’t think so. Why you they need to do this? Certainly they have a list of preferred sites, and content appearing on prefered sites are likely to rank better and quicker. These preferred sites are also called Authority Sites
Hi Andy, I am still working with WCS and trying to get it down to my own system and have a couple questions that came up while reading your latest report.
First, I see in the report you have a listing in the Yahoo directory and not in the DMOZ, is not DMOZ a free listing, and why would yo not be in that directory?
Also, when MS shows you with a Yahoo directory listing for the page does that mean that your over all site is listed in the Yahoo directory or that particular page? And if it is the page then does that mean if we want a listing for our site we have to pay their $200.00 fee for EACH PAGE OF OUR SITE if we want the benefit of that listing or do we only have to pay Yahoo the one time to get the benefit of the listing for all the pages on our site?
Lastly, in regards to the keyword spider and the amount of theme phrases we pick to include, if I include for example a theme word like “red chevy car” should I NOT include “red chevy” or the theme word “chevy” because I already included it in the three theme words? In other word should I only include a theme WORD one time or make sure to include it several from within the theme phrases?
Or a related question would be since I just included “big red chevy car” should I also include “big chevy red car” or “red chevy” or maybe even “large car red chevy”?
I get the feeling I am trying too hard to push certain words or phrases into an article.
Submitting to DMOZ is easy. Getting them to include you is not. By all means submit your site, but don’t expect to hear back from them.
You would have to go to Yahoo to check.
In terms of themeing, its the theme words that are important. These will be built into the article as you use theme phrases, but don’t obsess on phrases, just use them naturally.
Hi Andy,
Excellent reports. I totally agree with the concept of theming as covered by your reports. But I have two questions:
1. What is the importance of having regular contents in relation to theming? Could it be that your pages ranked higher because of your frequency of adding new contents?
2. As far as relevant links are concerned, do you think that all we need is some links from relevant sites via link exchange and possibly directories like Dmoz? Do the links need to have “follow” tags for the theming effect to take place?
Thanks
John
1. No. I went months without submitting content to that site. Yet when I returned to post new content, it did well.
2. All inbound links should be “follow”, and links from any source is good, but the best ones, as explained in the report, are from relevant pages on authority sites.
Hi Andy,
I really enjoyed the report and see the value in your findings. I just have a couple of questions.
In the report you said: “Creating a basic silo style site will make this easier…” Can you please explain what a “silo style site” is. I’m not sure what that means.
In the report you also said: “If you use WordPress, modify the templates so that you eliminate duplicate content on the site.” What does this mean, exactly, and how do you do it?
Thanks.
Jim
Re: “Ranking Without Page Rank or Links?” report
— quote: page 4 —
The examples I have chosen range in competitiveness, with
competitiveness being measured the way most keyword research
tools measure it – broad match and exact match searches in Google
(i.e. with and without quotes around the phrase).
— unquote —
For your information:
Google search keyword matching options
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100
— quote —
2.Phrase match: “keyword”
Allows your ad to show for searches that match the exact phrase
3.Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively
— unquote —