In this issue:
1. LSI & Google's Panda Update
2. WOW! Incredible, but may close on Monday!
I bet this is a surprise! No newsletter for several weeks and then two within the space of days. There are two reasons I decided to write another newsletter today. Firstly someone made a comment after the last newsletter which I actually thought was a bit strange. However, on reflection, I guess that I take quite a lot for granted when I'm writing my newsletter. My reply to the comment was quite short and I planned to elaborate more in the next newsletter which I figured would be a week or two away. However, yesterday I joined a site for a $1, 14 day trial and am really stunned at the amount of information inside. I wanted to do a full review to let you know what's inside this membership site, but from what I heard today, I don't have time to wait. By Monday you may not be able to get in even if you want to. Many of you know one of the people responsible for this membership site because every year he runs a free Internet marketing thirty-day challenge. Yes, it's none other than Ed Dale (working with Dan Raine). Read more below and I think you'll be impressed.
Let’s get on with it….
1. LSI & Google's Panda Update
In the last newsletter I wrote about a blog post by one of the Google guys. He was sharing their ideas on the types of content they are looking for when it comes to ranking highly. One of the points in the blog post was:
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Chris left the following comment about this point:
“This bit worried me as I am about to create a number of pages/article that will use LSI software to create them- so by correctly working out what Google wants, could I be penalised?
Chris is wondering whether by using LSI software to find theme words for this content, he is actually generating content by attempting to guess what my rank well.
I see it completely differently.
The way I see it is that you start off with the content idea, an article that will provide information people want, and then you will find the LSI theme words and phrases to help build into your content. What you are simply doing is making sure your content is well themed around the original idea of the article and contains all the relevant information on the topic (as you'll see in my example later).
In no way are you attempting to guess what might rank well in the search engines. The entire reason for using the LSI software is to ensure your article (which you know people want to read about) will be seen as an authority on a particular topic BECAUSE it contains all the relevant information.
LSI is also hugely relevant to this point in that Google blog post:
- Does this article provide a complete or comprehensive description of the topic?
Someone asked me how on earth Google would know whether an article is complete and comprehensive.
The answer is LSI!
LSI theme words and phrases that you use on the page tell the story and by seeing what words are present or absent, you can make an educated guess as to whether the article is comprehensive and complete.
I'd like to show you that using an example. Hopefully by the end of this example you will realise the power that LSI software gives you in giving Google exactly what they want and making sure your content is actually top quality.
Let's suppose we want to write an article on gestational diabetes – yes I know I use this example a lot 😉
Clearly people want information on this topic, so there is a genuine interest that has nothing to do with me using LSI or attempting to guess what may rank well. You see the article idea comes first, the LSI is simply a tool to make sure our article is the best it can be, and as complete as can be.
Now if I do a search of Google for gestational diabetes, I can go through the top 10 articles and pick out the main topics that these articles discuss in relation to gestational diabetes.
This is really time consuming and it's where LSI software can come in and help, but lets do it the manual way to the moment. Looking at several of the top 10 pages, here are the important ideas that I need to include in my article on gestational diabetes if they are to be seen as complete in the eyes of Google.
How do I know Google will see them as complete?
Simply because the articles I am getting these ideas from are currently ranking in the top 10 at Google, so Google must see these articles has been complete.
The Main Ideas Covered in the top 10 Articles on Gestational Diabetes:
Definition of gestational diabetes
Occurs during pregnancy
High blood sugar
type II diabetes
glucose tolerance / glucose tolerance test
urinary glucose testing
overweight / obesity
Management / Managing gestational diabetes
High blood pressure
Okay, you get the idea. This list of theme words and phrases was taken from the top 10 pages in Google and cover the main areas required for a complete article on gestational diabetes.
It only took me 10 minutes to build a list and you could do it manually yourself to the content you write. This will ensure that your final article is complete in the eyes of Google. Not only that, but with a list like this your article could almost write itself because it gives you subheadings, bullet points, and ideas for the content you're about to write.
Even if you don't know anything about gestational diabetes, you can imagine that if you left three or four or more of these items out of your article, it would hardly be complete.
If you have LSI software, you can actually build a bigger and better list. Let's have a look how we do this in Web Content Studio.
On the spider page I enter the seed phrase and hit that big Spider Button:
The spider will take a few minutes to go and analyse the top 10 pages in Google, before presenting you with lists of theme words, 2, 3 and 4 word phrases that it found on the top 10 pages in Google. You can clean the lists and export them to the WYSIWYG Editor in Web Content Studio, or simply export to a text file or clipboard. Here are the results I got:
oral glucose tolerance test, women with gestational diabetes, check your blood glucose, developing type 2 diabetes, screening glucose challenge test, non-challenge blood glucose tests, random blood glucose test, getting type 2 diabetes, high blood glucose levels, glucose tolerance test (ogtt), had gestational diabetes before, risk for gestational diabetes?, diabetes in the future?, high levels of glucose, affects 3-10% of pregnancies, mothers with gestational diabetes, control of glucose levels, glucose levels during fasting, risk for gestational diabetes, are at high risk, weeks 24 and 28, drink a sugary beverage, design a meal plan, how much to eat, type 2 diabetes, blood glucose levels, gestational diabetes mellitus, glucose tolerance test, oral glucose tolerance, blood glucose test, risk of developing, gestational diabetes affect, glucose challenge test, screening glucose challenge, blood sugar level, blood sugar levels, diabetes in pregnancy, high blood glucose, blood glucose tests, low blood glucose, impaired glucose tolerance, body mass index, high blood pressure, too much glucose, high blood sugar, risk for diabetes, levels of glucose, 3-10% of pregnancies, control of glucose, urinary glucose testing, prior to pregnancy, levels during fasting, control glucose levels, therapy with insulin, impaired fasting glycaemia, increases the risk, screening and diagnostic, fasting blood glucose, gestational diabetes, blood glucose, during pregnancy, glucose levels, diabetes mellitus, health care, blood sugar, glucose tolerance, tolerance test, glucose test, risk factors, oral glucose, increased risk, insulin resistance, gestational diabetes, screening test, challenge test, meal plan, high risk, glucose challenge, screening glucose, impaired glucose, sugar levels, fasting glucose, during pregnancy, first trimester, weight gain, developing diabetes, pregnancy complication, gestational age, glucose tests, glucose intolerance, previous pregnancy, birth weight, diagnostic test, glucose solution, universal screening, blood samples, blood pressure, blood sugar levels, glucose meter, glucose-screening test.
diabetes, glucose, gestation, gestational, pregnancy, test, blood, risk, baby, health, level, women, age, insulin, high, during, levels, develop, birth, increase, sugar, food, screen, mellitus, hour, meal, treat, learn, rate, screening, tolerance, mom, normal, weight, tests, diet, factor, check, clinic, increased, child, pregnant, information, mother, body, healthy, factors, treatment, control, developing, life, condition, obstetric, patient, recipes, manage, medical, oral, carbohydrate, cell, diagnosis, fasting, problem, complication, deliver, fitness, hormone, study, drink, research, symptom, complications, doctor, gene, gram, placenta, prenatal, sweet, testing, hormones, patients, prevent, problems, recommend, resistance, symptoms, syndrome, trimester, vegetable, delivery, diagnosed, drug, feeding, fetal, future, history, management, outcome, product, professional, therapy, treated, woman, years, abnormal, breast, education, energy, exercise, nutrition, obstetrics, fruit, maternal
Phew, that's 113 theme words and 98 theme phrases. There is a lot of duplication amongst the theme phrases where basically the theme phrases mean the same thing, but I like to keep them all present in Web Content Studio so that I can pick and choose theme phrases as I'm writing the content.
As far as theme words are concerned, I prefer to work with a smaller list. Web Content Studio helps me clean the list by checking my theme words against the top 10 in Google and giving me a report on which words are found on most pages in the top 10. I can then automatically delete any words that say don't appear on at least six out of the top 10 pages. That way I get most important theme words.
Here is my final list of theme words that appear on at least 5 of the top 10 pages for the search term Gestational Diabetes:
diabetes, glucose, gestational, pregnancy, test, blood, risk, baby, health, women, age, insulin, levels, develop, birth, sugar, food, meal, treat, learn, screening, tolerance, normal, weight, tests, diet, child, pregnant, information, mother, body, healthy, factors, treatment, control, developing, condition, recipes, medical, diagnosis, fitness, complications, doctor, gene, prenatal, problems, recommend, symptoms, delivery, drug, fetal, future, history, professional, treated, woman, breast, exercise, nutrition, pregnancies, plan, eat
That's 62 words I would like to get into the article, which might sound like a lot, but then this article is probably going to be well over 1000 words in size. Articles need to be as long as they need to be to cover the topic, no longer, no shorter.
The Theme phrase list is a great reminder as you write your content of the topics you need to cover. I would never attempt to insert all of these phrases into my article, but certainly the more important ones will be written into the content without even trying, as an authority article on gestational diabetes would require these phrases for it to be a complete and comprehensive article.
NOTE: You can read the full process in my free, Creating Fat Content for 2011 course if you are interested, as well as what I do with theme words and phrases as I write the content.
I hope this example has shown you, that far from being a problem with Google, LSI is the foundation of how Google works to categorise and file your content, and how you should work.
If you have any comments please leave them at the end of the newsletter.
2. WOW! Incredible, but may close on Monday!
Yesterday, I saw Ed Dale's name mentioned in e-mail promo that was sent to me. Normally I would just delete e-mails like this, but Ed Dale is a little different. If you've been around the Internet marketing scene for any length of time, you'll know Ed for his 30 day challenge which he does every year – it's free to take part in.
I know another of his products – Dominiche. This is basically a course on buying and selling websites. When I heard of the course and the great reviews that it got, I wanted to buy it, even though it was something like $2000 if I remember correctly. Unfortunately the course was no longer available.
So what has this got to do with the e-mail promo yesterday?
Will quite a lot really.
Firstly, any time I hear Ed's name mentioned, I take notice to see what he is up to. In this case it just happens to be a comprehensive membership site that has masses and masses of training. One of the BONUS training courses inside this membership site is Dominiche.
Just this fact alone was enough to persuade me to go and sign up.
The sales page said that membership was $97 a month, which I was happy to pay. I was in a hurry though, so went to leave the site thinking I would come back later. As I tried to leave a pop-up appeared offering me a 14 day free trial to the membership for just $1.
Obviously it was a no-brainer and I signed up there and then before the trial offer was withdrawn. Remember though, Dominiche was actually just a bonus. I couldn't believe everything else that was inside the membership area. One thing that caught my eye is a new course that is starting, with over the shoulder videos showing how to build Adsense websites that make $100 per day.
As a student of Internet marketing, I find myself like a kid in a candy store.
Let me summarise some of the courses that I've found so far inside his membership site:
1. Sniper Traffic blueprint – A massive course on using CPA and paid traffic. I haven't been through much of this yet, but what I have been through so far is much better than any of the CPA training have seen before. It includes absolutely everything from joining the CPA network, picking offers, setting up tracking, Landing Pages, PPV networks, auto responders, split testing and so much more.
2. Blog Farms & Content Clusters blueprint – this one covers a whole stack of stuff like setting up networks, linking strategies, revenue models, domains, risks, scaling it up etc.
3. Flippa blueprint – if you want to learn to buy and sell (or build and sell) websites on Flippa, this course has you covered. This is not the Dominiche course, but a brand-new one. In it you will learn how to conduct essential research, analyse stats, how to value websites and what to expect, different strategies used with auction listings, putting together an effective sales page, launch planning for your auction and then what happens after the sale.
4. Facebook blueprint – this again is a massive course covering Facebook pages (how to set them up, using SEO on your Facebook page, essential apps etc), Facebook advertising (setting up ads, targeting, campaigns, pricing, new Facebook ad types etc), Facebook insights, Apps and social plug-ins, and a whole lot more.
5. Adsense blueprint – this is the one I'm most excited about. It's only just started so all I have is an introduction and overview which outlines what we will be learning on the course. The ultimate goal of the Adsense blueprint is to create a bunch of sites that earned in excess of $100 per day from Adsense.
In addition to these blueprints, there is a mass of other training available in the “Immediate Edge Training Center” including:
Finding a niche
Testing and tracking
Selling your site
These training courses are also very comprehensive. I've only had a look at the couple, like the outsourcing and copywriting but I can tell you this is top notch training. One of these two I was checking out earlier today must have had in excess of 30 PDF files.
If you know what “The Challenge Plus” is, you'll find the last three years of training, video and other materials provided inside the members area.
You also get access to the edge newsletter which has a lot of really cool information.
If you think that's a lot, you're right, and I haven't even finished telling you all the other stuff that included in the library and the tools section. There is also The Edge Forum, where you can interact with other members and Ed.
This membership site is the most complete training I've ever seen on Internet marketing. No matter what it is you want to learn, I'm sure you'll find tutorials on how to do it.
Just before I head off back to the Edge to learn a little more about Flippa, I should just mention that Ed doesn't work on his own on this site. Dan Raine is his partner. Sorry for not mentioning you earlier done 😉
Overall this membership comes with my highest recommendation. Especially since you can get in a $1 trial to have a look around.
Just be warned, I got an e-mail from Dan earlier today in which he says:
“As you know, Ed and I, together with the rest of The Immediate Edge team are providing one-on-one support and training in our new forums. But we can only deal with so many people and so many questions at a time so we are going to be limiting access to The Edge once we have met our cap.
And no, this is not some bull number, at the time of writing this there are 129 spots left on The Immediate Edge. Once these are gone, they are gone and we will be closing down The Edge to new members (you can check for yourself).
I anticipate by Monday at the latest that all these spots will be gone, so if you want to grab yourself a spot before it is too late then you need to head on over now before we shut the site down.”
If you're interested, get The Immediate Edge now!
BTW, since I wrote this review of the Immediate Edge, a number of subscribers have left rather unflattering comments of Ed Dale and Dan Raine. Since this is the first product I have seen by these guys, I stand by my review, and think the content/courses that I have seen so far in the membership are excellent. However, please do read the comments at the end of this newsletter (and feel free to add to them) before signing up for this membership site, especially if you are joining mainly for the Adsense Blueprint which has only just been started. NOTE: This is why I have blog comments open on my site. It allows people to have their own say – and we can watch each others backs! Thanks for the contributions everyone!
OK, that's it for this newsletter.
Until next time. Have a great week!
Visit the subscriber Bonus page for free reports and other subscriber-only:
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com
Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.
The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I will receive a commission.
The contents of this newsletter is copyright 2011 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.
This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.