EzSEO Newsletter #309 31

In this issue:

1. LSI & Google's Panda Update

2. WOW! Incredible, but may close on Monday!

Hi Again

I bet this is a surprise!  No newsletter for several weeks and then two within the space of days.  There are two reasons I decided to write another newsletter today.  Firstly someone made a comment after the last newsletter which I actually thought was a bit strange.  However, on reflection, I guess that I take quite a lot for granted when I'm writing my newsletter.  My reply to the comment was quite short and I planned to elaborate more in the next newsletter which I figured would be a week or two away.  However, yesterday I joined a site for a $1, 14 day trial and am really stunned at the amount of information inside.  I wanted to do a full review to let you know what's inside this membership site, but from what I heard today, I don't have time to wait. By Monday you may not be able to get in even if you want to. Many of you know one of the people responsible for this membership site because every year he runs a free Internet marketing thirty-day challenge. Yes, it's none other than Ed Dale (working with Dan Raine).  Read more below and I think you'll be impressed.

Let’s get on with it….



1. LSI & Google's Panda Update


In the last newsletter I wrote about a blog post by one of the Google guys.  He was sharing their ideas on the types of content they are looking for when it comes to ranking highly.   One of the points in the blog post was:

  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

Chris left the following comment about this point:

“This bit worried me as I am about to create a number of pages/article that will use LSI software to create them- so by correctly working out what Google wants, could I be penalised?



Chris is wondering whether by using LSI software to find theme words for this content, he is actually generating content by attempting to guess what my rank well.

I see it completely differently.

The way I see it is that you start off with the content idea, an article that will provide information people want, and then you will find the LSI theme words and phrases to help build into your content.  What you are simply doing is making sure your content is well themed around the original idea of the article and contains all the relevant information on the topic (as you'll see in my example later).

In no way are you attempting to guess what might rank well in the search engines. The entire reason for using the LSI software is to ensure your article (which you know people want to read about) will be seen as an authority on a particular topic BECAUSE it contains all the relevant information.

LSI is also hugely relevant to this point in that Google blog post:

  • Does this article provide a complete or comprehensive description of the topic?

Someone asked me how on earth Google would know whether an article is complete and comprehensive.

The answer is LSI!

LSI theme words and phrases that you use on the page tell the story and by seeing what words are present or absent, you can make an educated guess as to whether the article is comprehensive and complete.

I'd like to show you that using an example.  Hopefully by the end of this example you will realise the power that LSI software gives you in giving Google exactly what they want and making sure your content is actually top quality.

Let's suppose we want to write an article on gestational diabetes – yes I know I use this example a lot 😉

Clearly people want information on this topic, so there is a genuine interest that has nothing to do with me using LSI or attempting to guess what may rank well. You see the article idea comes first, the LSI is simply a tool to make sure our article is the best it can be, and as complete as can be.

Now if I do a search of Google for gestational diabetes, I can go through the top 10 articles and pick out the main topics that these articles discuss in relation to gestational diabetes.

This is really time consuming and it's where LSI software can come in and help, but lets do it the manual way to the moment.  Looking at several of the top 10 pages, here are the important ideas that I need to include in my article on gestational diabetes if they are to be seen as complete in the eyes of Google.

How do I know Google will see them as complete?

Simply because the articles I am getting these ideas from are currently ranking in the top 10 at Google, so Google must see these articles has been complete.

The Main Ideas Covered in the top 10 Articles on Gestational Diabetes:

Definition of gestational diabetes
Occurs during pregnancy
High blood sugar
baby's health
pregnancy complication
Healthy foods
type II diabetes
Diabetes mellitus
glucose tolerance / glucose tolerance test
urinary glucose testing
Family history
ethnic background
overweight / obesity
Management / Managing gestational diabetes
High blood pressure
blurred vision
Increased urination

Okay, you get the idea.  This list of theme words and phrases was taken from the top 10 pages in Google and cover the main areas required for a complete article on gestational diabetes.

It only took me 10 minutes to build a list and you could do it manually yourself to the content you write. This will ensure that your final article is complete in the eyes of Google. Not only that, but with a list like this your article could almost write itself because it gives you subheadings, bullet points, and ideas for the content you're about to write.

Even if you don't know anything about gestational diabetes, you can imagine that if you left three or four or more of these items out of your article, it would hardly be complete.

If you have LSI software, you can actually build a bigger and better list. Let's have a look how we do this in Web Content Studio.

On the spider page I enter the seed phrase and hit that big Spider Button:


The spider will take a few minutes to go and analyse the top 10 pages in Google, before presenting you with lists of theme words, 2, 3 and 4 word phrases that it found on the top 10 pages in Google.  You can clean the lists and export them to the WYSIWYG Editor in Web Content Studio, or simply export to a text file or clipboard.  Here are the results I got:

Theme Phrases:

oral glucose tolerance test, women with gestational diabetes, check your blood glucose, developing type 2 diabetes, screening glucose challenge test, non-challenge blood glucose tests, random blood glucose test, getting type 2 diabetes, high blood glucose levels, glucose tolerance test (ogtt), had gestational diabetes before, risk for gestational diabetes?, diabetes in the future?, high levels of glucose, affects 3-10% of pregnancies, mothers with gestational diabetes, control of glucose levels, glucose levels during fasting, risk for gestational diabetes, are at high risk, weeks 24 and 28, drink a sugary beverage, design a meal plan, how much to eat, type 2 diabetes, blood glucose levels, gestational diabetes mellitus, glucose tolerance test, oral glucose tolerance, blood glucose test, risk of developing, gestational diabetes affect, glucose challenge test, screening glucose challenge, blood sugar level, blood sugar levels, diabetes in pregnancy, high blood glucose, blood glucose tests, low blood glucose, impaired glucose tolerance, body mass index, high blood pressure, too much glucose, high blood sugar, risk for diabetes, levels of glucose, 3-10% of pregnancies, control of glucose, urinary glucose testing, prior to pregnancy, levels during fasting, control glucose levels, therapy with insulin, impaired fasting glycaemia, increases the risk, screening and diagnostic, fasting blood glucose, gestational diabetes, blood glucose, during pregnancy, glucose levels, diabetes mellitus, health care, blood sugar, glucose tolerance, tolerance test, glucose test, risk factors, oral glucose, increased risk, insulin resistance, gestational diabetes, screening test, challenge test, meal plan, high risk, glucose challenge, screening glucose, impaired glucose, sugar levels, fasting glucose, during pregnancy, first trimester, weight gain, developing diabetes, pregnancy complication, gestational age, glucose tests, glucose intolerance, previous pregnancy, birth weight, diagnostic test, glucose solution, universal screening, blood samples, blood pressure, blood sugar levels, glucose meter, glucose-screening test.

Theme Words:

diabetes, glucose, gestation, gestational, pregnancy, test, blood, risk, baby, health, level, women, age, insulin, high, during, levels, develop, birth, increase, sugar, food, screen, mellitus, hour, meal, treat, learn, rate, screening, tolerance, mom, normal, weight, tests, diet, factor, check, clinic, increased, child, pregnant, information, mother, body, healthy, factors, treatment, control, developing, life, condition, obstetric, patient, recipes, manage, medical, oral, carbohydrate, cell, diagnosis, fasting, problem, complication, deliver, fitness, hormone, study, drink, research, symptom, complications, doctor, gene, gram, placenta, prenatal, sweet, testing, hormones, patients, prevent, problems, recommend, resistance, symptoms, syndrome, trimester, vegetable, delivery, diagnosed, drug, feeding, fetal, future, history, management, outcome, product, professional, therapy, treated, woman, years, abnormal, breast, education, energy, exercise, nutrition, obstetrics, fruit, maternal

Phew, that's 113 theme words and 98 theme phrases. There is a lot of duplication amongst the theme phrases where basically the theme phrases mean the same thing, but I like to keep them all present in Web Content Studio so that I can pick and choose theme phrases as I'm writing the content.

As far as theme words are concerned, I prefer to work with a smaller list. Web Content Studio helps me clean the list by checking my theme words against the top 10 in Google and giving me a report on which words are found on most pages in the top 10. I can then automatically delete any words that say don't appear on at least six out of the top 10 pages. That way I get most important theme words.

Here is my final list of theme words that appear on at least 5 of the top 10 pages for the search term Gestational Diabetes:

diabetes, glucose, gestational, pregnancy, test, blood, risk, baby, health, women, age, insulin, levels, develop, birth, sugar, food, meal, treat, learn, screening, tolerance, normal, weight, tests, diet, child, pregnant, information, mother, body, healthy, factors, treatment, control, developing, condition, recipes, medical, diagnosis, fitness, complications, doctor, gene, prenatal, problems, recommend, symptoms, delivery, drug, fetal, future, history, professional, treated, woman, breast, exercise, nutrition, pregnancies, plan, eat

That's 62 words I would like to get into the article, which might sound like a lot, but then this article is probably going to be well over 1000 words in size. Articles need to be as long as they need to be to cover the topic, no longer, no shorter.

The Theme phrase list is a great reminder as you write your content of the topics you need to cover. I would never attempt to insert all of these phrases into my article, but certainly the more important ones will be written into the content without even trying, as an authority article on gestational diabetes would require these phrases for it to be a complete and comprehensive article.

NOTE: You can read the full process in my free, Creating Fat Content for 2011 course if you are interested, as well as what I do with theme words and phrases as I write the content.

I hope this example has shown you, that far from being a problem with Google, LSI is the foundation of how Google works to categorise and file your content, and how you should work.

If you have any comments please leave them at the end of the newsletter.



2. WOW! Incredible, but may close on Monday!

Yesterday, I saw Ed Dale's name mentioned in e-mail promo that was sent to me. Normally I would just delete e-mails like this, but Ed Dale is a little different. If you've been around the Internet marketing scene for any length of time, you'll know Ed for his 30 day challenge which he does every year – it's free to take part in.

I know another of his products – Dominiche.  This is basically a course on buying and selling websites.  When I heard of the course and the great reviews that it got, I wanted to buy it, even though it was something like $2000 if I remember correctly. Unfortunately the course was no longer available.

So what has this got to do with the e-mail promo yesterday?

Will quite a lot really.

Firstly, any time I hear Ed's name mentioned, I take notice to see what he is up to. In this case it just happens to be a comprehensive membership site that has masses and masses of training. One of the BONUS training courses inside this membership site is Dominiche.

Just this fact alone was enough to persuade me to go and sign up.

The sales page said that membership was $97 a month, which I was happy to pay. I was in a hurry though, so went to leave the site thinking I would come back later. As I tried to leave a pop-up appeared offering me a 14 day free trial to the membership for just $1.

Obviously it was a no-brainer and I signed up there and then before the trial offer was withdrawn. Remember though, Dominiche was actually just a bonus. I couldn't believe everything else that was inside the membership area. One thing that caught my eye is a new course that is starting, with over the shoulder videos showing how to build Adsense websites that make $100 per day.

As a student of Internet marketing, I find myself like a kid in a candy store.

Let me summarise some of the courses that I've found so far inside his membership site:

1. Sniper Traffic blueprint – A massive course on using CPA and paid traffic. I haven't been through much of this yet, but what I have been through so far is much better than any of the CPA training have seen before. It includes absolutely everything from joining the CPA network, picking offers, setting up tracking, Landing Pages, PPV networks, auto responders, split testing and so much more.

2. Blog Farms & Content Clusters blueprint – this one covers a whole stack of stuff like setting up networks, linking strategies,  revenue models, domains, risks, scaling it up etc.

3. Flippa blueprint – if you want to learn to buy and sell (or build and sell) websites on Flippa, this course has you covered. This is not the Dominiche course, but a brand-new one.  In it you will learn how to conduct essential research, analyse stats, how to value websites and what to expect, different strategies used with auction listings, putting together an effective sales page, launch planning for your auction and then what happens after the sale.

4. Facebook blueprint – this again is a massive course covering Facebook pages (how to set them up, using SEO on your Facebook page, essential apps etc), Facebook advertising (setting up ads, targeting, campaigns, pricing, new Facebook ad types etc), Facebook insights, Apps and social plug-ins,  and a whole lot more.

5. Adsense blueprint – this is the one I'm most excited about. It's only just started so all I have is an introduction and overview which outlines what we will be learning on the course.  The ultimate goal of the Adsense blueprint is to create a bunch of sites that earned in excess of $100 per day from Adsense.

In addition to these blueprints, there is a mass of other training available in the “Immediate Edge Training Center” including:

Finding a niche
Market research
Social marketing
Testing and tracking
List building
Product creation
Business building
Selling your site

These training courses are also very comprehensive. I've only had a look at the couple, like the outsourcing and copywriting but I can tell you this is top notch training.  One of these two I was checking out earlier today must have had in excess of 30 PDF files.

If you know what “The Challenge Plus” is, you'll find the last three years of training, video and other materials provided inside the members area.

You also get access to the edge newsletter which has a lot of really cool information.

If you think that's a lot, you're right, and I haven't even finished telling you all the other stuff that included in the library and the tools section.  There is also The Edge Forum, where you can interact with other members and Ed.

This membership site is the most complete training I've ever seen on Internet marketing. No matter what it is you want to learn, I'm sure you'll find tutorials on how to do it.

Just before I head off back to the Edge to learn a little more about Flippa, I should just mention that Ed doesn't work on his own on this site.  Dan Raine is his partner. Sorry for not mentioning you earlier done 😉

Overall this membership comes with my highest recommendation. Especially since you can get in a $1 trial to have a look around.

Just be warned, I got an e-mail from Dan earlier today in which he says:

“As you know, Ed and I, together with the rest of The Immediate Edge team are providing one-on-one support and training in our new forums. But we can only deal with so many people and so many questions at a time so we are going to be limiting access to The Edge once we have met our cap.

And no, this is not some bull number, at the time of writing this there are 129 spots left on The Immediate Edge. Once these are gone, they are gone and we will be closing down The Edge to new members (you can check for yourself).

I anticipate by Monday at the latest that all these spots will be gone, so if you want to grab yourself a spot before it is too late then you need to head on over now before we shut the site down.”

If you're interested, get The Immediate Edge now!

BTW, since I wrote this review of the Immediate Edge, a number of subscribers have left rather unflattering comments of Ed Dale and Dan Raine.  Since this is the first product I have seen by these guys, I stand by my review, and think the content/courses that I have seen so far in the membership are excellent.  However, please do read the comments at the end of this newsletter (and feel free to add to them) before signing up for this membership site, especially if you are joining mainly for the Adsense Blueprint which has only just been started.  NOTE: This is why I have blog comments open on my site.  It allows people to have their own say – and we can watch each others backs!  Thanks for the contributions everyone!



OK, that's it for this newsletter.

Until next time.  Have a great week!

Visit the subscriber Bonus page for free reports and other subscriber-only:


If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I will receive a commission.

The contents of this newsletter is copyright 2011 Andrew Williams.  If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.


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31 thoughts on “EzSEO Newsletter #309

  • Jean

    I vowed never to give Ed Dale another dime as long as possibly can. I was a member of the IE about 20 months ago. It was terrible. The info was good, but they dripped it out at such a slow pace that it was painful to read.

    My main problems were:
    1) they only gave small updates at a time, and those were usually only once a month
    2) they would start an exciting project and then start dripping out the updates. Then they would start a different project and ignore the first project for a few weeks and then when they did update it, there was even less info
    3) they promised tool after tool to make our jobs easier and they never delivered, at least not in the 6 months I was a member

    That is NOT the way to treat a paying customer. Start a project or maybe two and the finish the darn thing as quickly as possible before moving onto the next shiny new thing.

    So, unless they have changed their ways, I would stay away from these 2 clowns.

    • Derrick

      In all my dealings with Ed and his team it is very similar to what you said Jean. Personally I would void anything but the free stuff he gives out.

    • Gary

      I’d like to backup what Jean said 100% . . . stay away from these clowns.

      I was a member starting around the same period as Jean and my experience was exactly the same, except for one thing. They were so poorly organised that they didn’t charge me for approx 18 months (it was supposed to be $97 per month). That’s the only reason I stayed for so long.

      During the time I was a member, Ed Dale had virtually nothing to do with the site. His name was just a credibility builder. All the content was supplied by Dan Raine and his cohorts. Contrary to their representation of the material being leading edge (hence the site name), I found much of it to be simply a rehash of stuff I had read elsewhere.

      And like Jean said, they would continually announce these grand live experiments that never went anywhere . . . they would post the announcement and that would be the last you heard of it apart from excuses and apologies. It was a joke.

      Andy . . . I know you wanted to pass on the benefit of the $1 trial to your loyal readers, but you may have been better served researching this content for yourself first (indeed Dale’s Dominiche course is not THAT good either . . . certainly not as good as your stuff). And in any event, they run that $1 special every 3 months or so.

    • Andy

      Wow. This is an eye opener.
      Thanks for the feedback on this!
      I have never bought one of Ed’s products before, so this was my first exposure to his stuff. I have to say I am impressed with what is in the members site, but then again, as I said in the newsletter, I only joined yesterday, and obviously only scratched the surface of what is in there.

      • Gary

        Well, the point is . . . this is not really Ed’s product at all. His name is on it, but he’s not the author (of most of it at least). Yes, he authored one or two of the bonuses, but the majority is from Dan Raine & employees.

        • Oktay

          I completely agree with Jean’s comment. I have been a member for 6 months when it was first opened. They promised a project for each month, but they even not tried to finish one in 6 months period.

          • Renata

            I also avoid anything with “Ed Dale” on it.
            Was actually disappointed to see it promoted
            here…somehow seemed to “cheapen” this newsletter.
            Strongly agree with another commenter; that if
            anything, Ed Dale should be promoting Andy,
            not the other way around.

  • Robert

    Hi Andy,

    Great newsletter as usual. I should stop typing that. 🙂
    I’m especially interested in the membership site. Exciting course subjects.
    Would you happen to know whether all courses are available from the start ?
    Or is the training in the membership site setup in a sequential manner building up difficulty.
    I’m asking this because there are 3 course of special interest to me, with which I would start right away.
    And is there a **responsive** forum or anything similar inside ?

    Also, why do I always get “REMOVED – SUBSCRIBERS ONLY” for all subscriber’s bonus content ?
    I always click the link in your newsletter.


    • Andy

      As far as I have seen, the only course that is in progress is the Adsense one. The others are all done I think. You can ask me about specific ones if you want and I can check.

      The REMOVED bit is in the online version. For bonuses, follow the link in the email you were sent telling you that the newsletter was posted.

      • Robert

        “The others are all done I think.”
        That’s fine, as long as they are accessible, and there is still a way to get answers to questions ?

        About the REMOVED bit, OMG, I never ever scrolled passed your signature in the newsletter I guess.

  • Amy

    Hi Andy. Now I’m a little bit confused. The thing that concerns me as a WCS user is what you elaborated on in the last news letter – about unique content that you can’t find anywhere else. You used the analogy of citing your own story on diabetes since hundreds of other websites tell the same story using their own words. You can only tell Little Red Riding Hood in so many ways, but it is the same story.

    How do you reconcile writing your own articles, putting your unique spin on them, when you need to use LSI or WCS to ensure you’ve got the top theme words and phrases included, same as the top 10 sites? Just seems a bit of a conflict.

    Thanks for any insight.


    PS: Took some bits of your advice from the last newsletter and added my photo to my homepage of my product reviews site. Made it more personable. Also spent some serious cash on Yahoo web directory (still waiting) and BOTW.org.

    • Andy

      THere is no conflict here. You want to write a complete story. If you collect 10 theme phrases from the top 10, each of those top 10 may only have 6 or 7 of the phrases – making them incomplete. By using all 10 on your own page, you can make yours better, by being more complete. By using the top 10 to get theme words and phrases, we are gathering ideas from 10 different pages and combining them into one article.

    • Elizabeth Adams Direct

      Hello, Amy …

      You’re asking the same question that was on my mind for awhile,
      until I figured out a “workaround” for myself that answers it …
      at least, to my satisfaction, it does.

      I started with the idea that …

      … before I sit down to read anything, I first make an attempt to
      figure out what it’s about. If the subject is car racing …
      nah … not interested in that. But if it’s the propagation of
      landscape trees and shrubs, I might not even wait for my cup
      of herb tea to finish brewing … lemmee at it!

      Next, I added the idea that …

      … every subject under the sun has its own “trade talk.”
      For example, I turn my computer on, but my husband boots his up.
      So if I were an IT guy, and I read an article supposedly about
      how to make my computer go faster, and the author says that the
      first step is to turn my computer on, I might stop reading right
      there, because my inner voice would be telling me that nobody
      who knows anything at all about computers would ever tell me
      to “turn it on.” They would tell me to “boot it up.”

      Now, if 100 people …

      … sit down to write an article on how to make your computer
      go faster, The Pareto Principle suggests that 20% of those
      articles are going to contain 80% of the meat of the matter.
      Google is going to know which 20 out of the 100 they are, too,
      because Google has been collecting information for years about
      who’s likely to say what about which. The bank where all this
      info is kept is called Vector Databases and, although I did once
      make a valiant effort to understand them, I can’t at this moment
      tell you anything more about them other than they exist.

      Picking out the 10 best articles …

      … with such a bank at your disposal would be a piece of cake.
      They’d be the 10 which have the most “trade talk” terms in common.
      Whether Google *displays* them in that order or not, though, is
      another matter. Maybe one of the articles gets extra brownie points
      for being published on an authority site, or for having lots of links
      pointing to it, or a YouTube video on it, or lots of pictures, or
      some other attraction that has nothing to do with “trade talk.”

      I can’t speak to all that “secret sauce” stuff …

      … (yet!), but I *can* speak on the point of “trade talk,” and
      the trade talk that’s used in the top 10 articles is *not* all the
      trade talk there is. Nor is it all the trade talk that various
      specialists and experts might reasonably be expected to use,
      should they decide to *contribute to the literature of the web*
      instead of just tell Little Red Riding Hood’s story yet again.

      But there is a fly in this ointment:

      Most specialists and experts are absolutely abominable writers!

      So the sixty-four-thousand-dollar question becomes:

      “How can we most efficiently and effectively get all that good stuff
      out of those specialists’ heads and down onto paper in a way that
      would make people actually want to read it?”

      Because that’s the *real* problem, isn’t it?

      How to write content that real people *really* want to read!

      *And* that Google will perceive as having been written by a specialist
      in his or her field!

      Not even counting the “secret sauce” factors!

      Here’s my recipe:

      1) Use Andy’s tool to get Google’s perception of the trade talk
      going on in the top 10 results;

      2) Then use it again to draw a bead on the trade talk the specialists
      and experts are using;

      3) Then merge the Google lingo into the Expert lingo;

      4) Then put it in the bottom drawer for a day or two while you
      figure out a seductive way of approaching the subject;

      5) For best results, the finished product needs to be what Charles
      Heflin calls “3E” content: Entertaining, Enlightening, Educational;

      6) If it makes the grade, it will go viral and attract citation-type
      links like fragrant flowers attract hummingbirds; and

      7) If you’re smart, you’ll have your “central hub” and sales funnel
      ready for the influx of traffic which is sure to result!


      As to #2 above, the way I arrive at that is to do some deep research
      in the underbelly of the web and copy/paste the best of the best that
      I find there into a temporary url that I use just for the purpose of
      having an address to put into Andy’s tool, instead of a keyword, so
      that the tool can get to work analyzing something besides the same
      old stuff in the top 10 of Google.

      warmest regards …



        • Elizabeth Adams Direct


          No, Ian, I’m not Ken Evoy …

          But if I sound like him, it may be because
          I’ve read just about everything he’s written …

          Also, I spot-checked a number of the top SBI sites
          in SEMrush recently to see how they’re faring
          after “Panda” …

          I wouldn’t wish a loss in rankings on anyone,
          but I was glad to have my guesses confirmed,
          because it means I’m finally “getting it” …

          In the offline publishing world, the ability to
          capture and keep the attention of readers is what
          separates the successful publishing firms from
          those that die an ignominious death. The person
          whose job it is to insure that this doesn’t happen
          is the editor.

          Online, we don’t have readers. We have users.
          But no editors! And it shows!

          An editor’s job is to take an agglomeration of
          content and whip it into the kind of shape that
          readers/users would appreciate.

          An editor, you might say, represents the customer.

          There are, I discovered, a number of excellent
          editors on Elance.

          Lately, I’ve been thinking that budget-conscious clients
          would do better to scratch out the bare bones of their
          content themselves and, with the money they would save
          on having it written for them, hire a really good editor
          to pull it together in a way that’s delightful for users
          as well as good for the goals of the business.

          warmest regards …



          • Jean

            Thanks for sharing Elizabeth. Makes me think of something else I read this summer in a book called “Made to Stick”. In the newspaper world, journalists are trained to put the most important information in the first sentence/paragraph.

            Another part of the editor’s job is to trim the size of articles so that they can ‘fit’ onto a page. So, journalists are supposed to put the meat and potatoes at the top and the parsley and radishes at the bottom. In other words, the paragraphs at the bottom are supportive but are not essential for the complete story. Then editors can simply delete the final paragraph or two in order to make the content fit into a box on a physical piece of newsprint.

            Combining the journalist method with Andy’s tool gives you the philosophy that the most important content is at the top of the article and the filler is at the bottom. So, when crafting your articles, I would place the most essential trade language near the top and the supportive language near the bottom. Which means I would have the keywords that are closely related to my target phrase near the top and the less related keywords near the bottom.

            It’s something else to perhaps test out. Take an optimized article and re-arrange the content on the page and see if it ranks better or worse. Except lead in sentences, don’t change anything else. Try to keep the same keywords and word counts the same or very similar and see what happens.

            p.s. You can search for “Don’t bury the lead” to get some more insights into this idea.

    • Norm

      Hi Amy,
      Norm here. Could I add something? I know Andy is all head up about this new thing, but the fact is that HIS thing (WCS) is tops. I wouldn’t even consider writing an arkle without it.

      The trick is that if you are a writer…and not all are… using WCS makes it so darn simple to dominate. The trick is that you start out with all the power words it gives you and when you produce a good quality article, it is by definition, unique. It has to be. It’s something brand new and powerful in the eyes of our all wise Google.

      Using WCS you can skip Market Samurai or Google Wonder Wheel. All that mess. Forget it.

      Knowing nothing about whatever it is you are writing about, with a minimum of research, say over at Ezine and Wiki, you can start at the top of the word list and bang out a unique, powerful take on whatever it is in minutes.

      It’s unfair, really. Like when you were in school and in lit class, one student would sweat the entire War and Peacenik book while another would use Cliff notes and still get a good grade.

      WCS in the hands of one who has practiced with it works every time it’s tried!

      What we got here is a confusion. Ed Dale ought to be writing about Andy…not the other way around.

    • Andy

      I havent bought Niche Reaper, but from what I saw in a couple of videos, it has nothing to do with LSI. Correct me if I am wrong.

  • Marko

    I STRONGLY have to agree with the above posters. I wouldn’t give Ed Dale one penny for his stuff!! I give him credit that he appears to be on top of the newest stuff that comes out in the internet biz and the industry as a whole. I think he new about Twitter even before the developers came out with their bird logo!

    However like one poster said, he uses his ‘Name’ for the credibility, then pawns off the actual development to other people where then it falls waaaaaay short of his ‘supposed’ promises.

    I do think he’s honest for the most part, but I think he tries to put too many irons in one fire, bites off more than he can chew, thus his development and products suffer incredibly – I’ll never touch his stuff with a ten foot pole, especially when you can get all that he offers in other places and most of the time – for free

  • Martin

    I’ve been interested in LSI since I first read a couple of your white papers some time ago. I’m also interested in your Web Content Studio App.

    However, I’m strictly a mac man. As I understand it WCS is only a Windows based platform. Any plans for a mac or web based version?

  • Nadine Huegel

    Hi Andy

    I have been a subscriber of Ed Dale for some years, mainly because I like to keep updated with the latest he is using on his freebie training.

    As a consequence, I received emails about the IE pending price increase.

    As a few people above have noted, I remember back to the first days of IE and wasn’t impressed enough to even give it a go – probably just as well I didn’t judging from the comments above.

    HOWEVER – there were a couple of training packages in the list in which I have particular interest – namely, the website flipping and, outsourcing. Hence, I also decided that for $1, it was worth it for a 2 week trial.

    Also, although I had received emails directly from Ed, I decided to sign up under your link, Andy.

    Ed’s emails basically said something along the lines of:
    ‘I am not going to elaborate, just read the sales page’

    It was after reading your summary, Andy, that convinced me to give it a try, so I figured you should benefit if I decide to continue beyond the trial.

    One further point, I do not have an issue with Ed (or anyone, for that matter) outsourcing, especially to Dan Raine as they are colleagues.

    As the outsourcing section is one of those of particular interest to me personally, I am keen to go through it to see how it stacks up, as I have attended a number of training sessions elsewhere

    So, thanks for your assessment, Andy – there is usually something to be learned and after all, there is a swag of material available.

    Kind Regards
    Maybe a ‘post’ mortem (pun) in 2 weeks?

  • Bruce

    Hi Andy,
    This is a bit off topic, but I hope you can help.
    I’ve just finished converting one of my html sites to WP, following the system laid out in your course.
    Once I have completed the redirects in the .htaccess file, is it save to delete the old html files that are still in the root directory (initial site was built using XSitepro)?

    • Andy

      Yes its safe to delete them. I would personally keep a backup of the old html files on my hard disk though. ALso, make sure that all redirects are working by trying to go to the old html files (I presume you have done this as you did the conversion).