EzSEO Newsletter #325 12

In this issue:

1. Warm cookies and SERPs?

2. Ezine Academy by Martin Avis

3. My Course Re-Opens for 24 hours.

4. Hootsuite now offers Apps

5. A Great Free Office Suite

6. Review ezSEO Newsletter on Facebook

7. Google News – Follow developments daily

8. What a fantastic WordPress plugin!

Hi Again

In today's newsletter I'll review a course written by Martin Avis on setting up your own newsletter, plus new features added to Hootsuite, and much, much more.

Let’s get on with it….


1. Warm cookies and SERPs?

Google recently announced that they were tweaking the algorithm again, and that it would affect around 35% of searches.  That 35% figure was misunderstood by quite a few which lead Google to update the article to say:

"when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected"

I can summarize the main change by quoting an article on the official Google blog:

"Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh."

You can read the full article here if you want to:

Google Update affects 35% of searches

Basically it just says that they are now trying to determine if a particular search query should send back recent posts, or whether the age of the post is not important to the query.

When is age not important? 

Apart from on my birthday Hot smile you mean? 

OK, if someone was searching for "election results in 2001", more recent articles may not be better.  On the other hand if someone searches for "football results", chances are they want the results from today or last night – meaning the latest news.

I haven’t seen a lot of this “minty freshness” in the search results myself (searching for “matt cutts minty freshness” brought back a result from 2007 Surprised smile), but if you have, I’d love to hear about it.

If you want to see how Google Panda updates have failed, read this – it’s fantastic!

If you have any comments on how this may affect affiliate marketers, please leave a comment at the end of the newsletter.  If you like the newsletter, please +1 it or like it (or tweet it) using the icons at the top of the right hand column – thanks!

2. Ezine Academy by Martin Avis

A couple of months ago, Martin Avis released his Ezine Academy course.  This used to be a physical product I think, but Martin has now created an online version so students can study whenever and wherever they are (on any computer).

I haven't reviewed it before now as it has taken me this long to get through the material. 

Martin Avis is a good friend of mine, and I know he started his newsletter in 2001.  Over the years he has turned his newsletter into a unique beast – it has very loyal subscribers.  Despite being much smaller than many “gurus” lists, Martin earns a full time income from his newsletter in only 4 hours a week, and that is a testament to how much Martin knows about delivering a high quality newsletter that engages his readers.

How many people have no boss, no mortgage, time to spend with their family or on hobbies and yet only work 4 hours a week?

Anyone who has tried to build a list but didn't manage to profit from it could benefit from Martin's vast experience. 

He's done all the testing for you – although I doubt he called it testing at the time ;)  Martin knows what works and is teaching it to his students.

After a series of high profile launches recently, it's refreshing to see that his sales page is free of hype.  No exaggerated earnings or feature film (much as I respect Anik, sorry mate but the product is something that would have worked 3 years ago IMO, but not now)to promote his course.  He tells you up front that the hard work starts now. 

Martin himself didn't start making money with his newsletter until six months into it.  It was another couple of years or so before he was making a full-time income.  This learning curve was as tough for him as it is on all budding newsletter authors that don't have a mentor to teach them how to do it right first time.

Want a mentor to cut that learning curve?  Then Martin's course is perfect for you.  There is a full 60 days money back guarantee if you are not happy!

OK, so what's in the course?

When you login, you have access to two main areas for course materials.  First up is the Ezine Academy Manual area.   There are actually 4 downloads here – the main manual plus three bonuses.  Let me describe each one in turn.

1. Ezine Academy Manual – This is a monster at 238 pages.

The manual starts off by helping you decide on a niche for your newsletter.  Martin explains the potential pitfalls of following traditional advice and shows you the things that you need to look out for when deciding on your ezine topic.

The course goes on to talk about email marketing and why you should write a newsletter.   He also talks about potential income from a newsletter and why bigger is not always better when it comes to the size of your list.

These preliminaries are out of the way by page 46.  That's when the real meat of the course begins. 

I am not going to give too much away here, but I can say that Martin covers a huge amount of information from writing and promoting your ezine, to connecting with your readers.  You'll learn how to run your business and what software you'll need.  You'll learn about squeeze pages (and what makes a good one), thank you pages, increasing double opt-in rates and a stack more. Martin covers everything to start your own business.

The main course finishes on page 180, and we then have the appendices. 

The first Appendix will take you through choosing a domain names and hosting.

The second Appendix is a "Complete Guide to Writing Articles" (even if you can't write), and its a cracker!  There is great advice on the types of articles you can write for your newsletter, a general template you can use plus a kind of "checklist" that you need to stick to if you are going to write top quality content for your ezine. This section is fantastic for anyone who lack belief in their writing skills.

Appendix 3 is a resources section with links to all of the resources you may need as you embark on your new business.

The last page of the book is promoting a special offer of 104 specially written newsletter templates to help kickstart (no pun intended – that's the name of Martin's newsletter Smile with tongue out) your newsletter.  With these templates you can quickly and easily create your newsletters.  I haven't seen these templates myself, but everything Martin releases is quality, so I expect them to be really good.

Bonus 1 – is a quickstart guide for getting your first subscribers.  This takes you through setting up your website and all the preliminaries to getting your newsletter published.  You'll also learn how to ethically bribe people to join your list and setup the squeeze page.

Bonus 2 – Is a 10 step plan to go from nothing to Newsletter.  Just follow the 10 steps and you'll have your own newsletter by the end of it.

Bonus 3 – this one is not advertised on the sales page so I cannot really tell you what it is.  However, I will say that it is a vital element to setting up your newsletter.

OK, what's the price of this course?

Martin has put a $197 price tag on the course, BUT, it is currently discounted to $147 AND I have a further discount coupon giving you another $20 off the price.  If you enter the following coupon into the sales page, the course will cost just $127.

Coupon Code: 20-off

That's quite cheap when you consider it could kickstart (there I go again Don't tell anyone smile) your own business as an ezine author.

To read more about this course, check out the Ezine Academy.  I highly recommend it if you are considering starting an ezine.

3. My Course Re-Opens for 24 hours.

My course has been open now for around 6 weeks and things have settled down – its always a mad rush when the doors initially open as people try to find their bearings. 

In those six weeks, 5 people have left the course.  That means there are a few spots available.  I will be opening the doors for 24 hours very soon.  If you want to be notified when the doors do open, please sign up on the course homepage.  There is a sign up box at the bottom.


A word of warning though.  Be prepared to work.  The schedule is not too demanding, but if you fall behind, there will be a lot of catching up to do.

So how can I sell you on joining?

Actually, I don’t want to but maybe these recent comments will.

They were comments left (totally unsolicited) after I posted the latest module this week:







I will send out an email soon to those on the notification list, so if you want to know when the doors are open, sign up:


I have to warn you that there are only 5 or 6 places available.  If you want to join, you need to subscribe to the notification list.

4. Hootsuite Launches App Directory

If you are working with any type of social media, I am sure you already know about Hootsuite.

Hootsuite is an all-in-one applications that makes handling Twitter, Facebook, LinkedIn, MySpace, Foursquare etc. accounts really easy. 

You can setup scheduled posts (mass upload them if you want to), post to multiple networks at the same time and a whole lot more.

For the average user, Hootsuite has a free account that is really powerful.  However, for those that need a little more power, it's still only $5.99 a month.

Hootsuite even have a fantastic add-on for Firefox and Chrome that make sharing interesting web pages a breeze.

There are one or two glaring omissions from Hootsuite, namely integration with Google +, but with the announcement this week of an Apps directory, perhaps that will soon be rectified.

The Apps Directory "provides a platform for third-party developers to integrate existing apps or build custom social applications into HootSuite".

To start off the Apps directory, the first four apps are already there giving integration with:

Youtube – Share videos to your social networks

  • Search for videos (by keyword, user, location, category)
  • Upload videos to your YouTube accounts (add titles, descriptions, tags, categories, and set privacy level)
  • View videos in the dash
  • View and add video comments

Flickr -     Share images to your social networks

  • Search for images (by keyword, user, location)
  • Upload images to Flickr accounts (add titles, descriptions, tags, and set privacy level)
  • View images in the dash
  • View and add image comments

Tumblr -     Share Tumblr posts to your social networks

  • Post to your Tumblelogs (add title, body text, and tags)
  • View your Tumblelogs
  • View the Tumblelogs you follow

Get Satisfaction -     Share topics to social networks

  • View topics in your communities
  • Filter topics (by Ideas, Praise, Problems, Questions, and Updates)
  • View and post replies to topics

Let's hope that Google + is soon to follow.  That would make Hootsuite an absolute no brainer (as if it wasn't already).

To sign up for your free account, visit Hootsuite.

There is a big "View Plans and Pricing" button on the homepage which will show you what you get with a free account, and what the $5.99 buys the Pro users.


5. A Great Free Office Suite

LibreOffice is a really nice free office suite for PC, Mac and Linux operating systems.

This suite has the expected Office features of Word Processor, Spreadsheet and Presentation plus Draw, Math and Base (database program).   I haven't really had too much time to play with it to be honest, so don't know if it's as good or better than OpenOffice Suite (also free, and I think Libre Office is derived from OpenOffice). 

One thing I do like in LibreOffice is that you can open PDF files in the Word Processor and edit them.  I wish I knew that when I was re-writing my Creating Fat Content course – I had lost the original word documents and had to buy a program to convert it back. Also you can save as PDF format with options for password to open the document and password for editing the document.

If you are a Google Docs user, both of these suites can use an add-on called ooo2gd to import/export your docs to Google Docs.

If you have tried both, let me hear your thoughts – leave a comment at the end of this newsletter.

I definitely prefer this type of Office Suite over Microsoft any day – especially since Microsoft introduced the ribbon bar design.  I really don't like that – do you?


6. Review ezSEO Newsletter on Facebook

I have just updated my Facebook Page for this newsletter to add in a section that allows readers to submit their reviews of this newsletter. 

I would really appreciate it if you have a couple of spare minutes and rate my newsletter plus give it a star rating.  Its quick and easy and will only take a minute:

Review ezSEO Newsletter

Thanks in advance 🙂


7. Google News – Follow developments daily

If you want to stay up to date with the latest Google News, you can subscribe to my free Google News "paper". 

It comes out every day and gathers up the latest social media news on Google.  You can read it (and subscribe to get it delivered to your inbox) here:

Google News Daily

NOTE: If you follow me on Twitter, you’ll get notified every time this paper is published.


8. What a fantastic WordPress plugin!

A few weeks ago, I mentioned a really cool (and free) popup / list building plugin

While it really stood out from the other popups available, I found another plugin today that takes the idea of the popup to the next level.  I would go so far as to say this might be an essential plugin for all affiliate marketers

So what's so different? 

Well this popup doesn't just allow you to popup a subscription box.  It allows you to popup or slide in ANYTHING you want – an affiliate offer, a video, you name it. 

To understand why this plugin is so valuable to a marketer, please watch the video on the sales page:

WP Popup Wizard

OK, that's it for this newsletter.  Hope there was something you found interesting.

If you enjoyed this newsletter, please share using the buttons below (or the social media buttons at the top of the right sidebar – thanks!!!).

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12 thoughts on “EzSEO Newsletter #325

  • Leo

    Also bought the WP Popup plugin today. I wish this had came out 2 weeks ago as I spent a day hacking Popup Domination to make it show a CPA offer instead of an opt-in box. And the best part is, when I got to the download page, it has another offer with 3 plug-ins for $7 total. One of them is the corner-peel plugin that I have been searching forever but could not find it. Needless to say I bought it immediately. This is one of the rare days that I actually spent money and felt really good about it. 🙂

  • Phil

    Hi Andy, don’t know if it is just my browser but the link to the popup plugin seems to go to a WP backup creator located on the warrior forum!

  • Jihm Hickey

    Hi Andy,

    First off, great newsletter but then again they usually are 🙂

    I appreciate the heads-up on new (or at least unfamiliar) resources like Libre Office and the pop-up plugins.

    One thing to note though, the link to the pop-up plugin above re-directs to a WSO for a WP Back-up plugin not a pop-up plugin.


    Jim H.

  • Mark

    Sorry Andy, but that link you say has been ‘fixed’ still goes to the Warrior Forum. Will check back again later and hopefully it’ll go to the product page with the video.



  • Andii

    Hi Dr Andy

    Regarding ‘fresh and updated’ search results, I just typed the search phrase ” thai monsoon season” into Google. I could have been more specific and typed a flood related term, but because every news station is repeating over and over that this is the worst ‘thai monsoon season’ for 50 years, I thought there would be a page full of results dominating the present devastation and destruction caused by the 2011 rains.

    The #1 position was dated 21 Jun 2010 and talks generally about the weather patterns. In fact, the whole of page 1 is about the weather, and one result actually goes back to 2008.

    Although the search results are in fact related to the search term, I just thought that the data brought back would be very recent and connected to the current situation, at least in part, because my search term would have been in lots of recent newspaper articles, local forum posts, blogs and so on.


  • Stephen Todd

    re. non-relevant videos appearing where valid search results should be – it doesn’t bother me anymore – I switched to Bing 3 weeks ago

    I’ve also virtually stopped creating content for my blog sites as Google has killed them traffic wise

    I’m on the verge of quitting the whole Internet marketing scene after over 10 years of activity – because of Google persecution of affiliate sites

  • Lane Lester

    Recent health challenges have led me to decide to drop out of the IM arena. For several years I’ve tried to build a real income in IM, but without success. No doubt it was my fault for not providing enough content, not getting enough backlinks, not using the right niches, etc. I worked hard at any number of gurus’ programs, but I never saw the results “promised.”

    Yes, LibreOffice is a spin-off from OpenOffice, but its development is proceeding faster, and it now has several enhancements over its parent.

  • Joe

    I find it incredulous that google can play judge, jury and executioner with everybody. Why can they be allowed to have so much impact us? I have spent 5 long years developing a quality website with original content, doing everything the correct way..white hat and all that stuff…for them to suddenly ‘hit’ me, out of the blue, and not only drop my traffic by 60%, but also my earnings too.

    What do google want…? They keep ‘changing the goalposts’.