EzSEO Newsletter # 55

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EzSEO Newsletter # 55

Andy Williams ez SEO

ez-search-engine-optimization.com

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Hi again

I got a few e-mails during the week asking me about my new daughter, I forgot to add anything at the start of my newsletter last week, and it seems some missed it. The newsletter is already quite long, so let me just point you to this photograph, the latest of her, showing her as I normally see her, screaming and finger nails dug in ;o)

Luna

OK, lots to cover, so let’s get on..

This week:

1. The end of ezSEO Newsletter?

2. Wordtracker Part V

3. RSS feeds Q&A

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1. The end of ezSEO Newsletter?
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This week I got more than a little mad. I got an e-mail from Aweber (who handle sending out this newsletter) saying that I had been reported for Spam by an AOL user who had received this newsletter (which has in the past proved very costly to publishers like myself). Now, mistakes happen so my initial thoughts were that someone had done this by mistake.
However, when I saw who had reported me, I knew it was no mistake.

Aweber are great at handling issues like this, as I guess they have had a lot of practise. They know that my newsletter is not spam. How?

Well, this is how Aweber handle subscriptions.

1. Someone enters their name and e-mail address into my subscription box.

2. An e-mail is then sent to the owner of that e-mail address.

3. Only after physically clicking on the link in that e-mail will they actually start receiving my newsletter.

This is called double opt-in.

If someone signs up with someone elses e-mail address, that person will not receive my newsletter because they will read the e-mail saying “You or someone at this e-mail address subscribed…..Ignore this e-mail if this is a mistake or you do not want to receive ezSEO newsletter”, or words to that effect.

The rightful owner of that e-mail address is the only one who can give permission for me to send this newsletter to them, I cannot even do it manually when someone tells me they did not receive the e-mail or the link does not work!

There is no way anyone can get this newsletter without their permission, and that is the beauty of Aweber.

If I remember correctly, Michael Campbell told me he had a similar problem with his list earlier this year, being accused of spam. He switched over to double opt-in too so as to prevent this.

OK, back to the story of my subscriber. You might be thinking how I know this was no accident.

Well, as soon as I saw the e-mail address of the person who reported me I recognised him (or her) as the person who has bought every one of my products, and then requested refunds for every one of my products.

Now, people are entitled to refunds if my products don’t do what they want, or they just don’t like them, that’s not the issue. The issue is, that 2 weeks after this “customer” went straight to Clickbank for a refund to my SEO WebSite Builder (SEO WSB) software (he didn’t bother to ask me), he contacted me asking for the new password for the SEO WSB members site, which I had just changed. He was actually quite rude in his e-mail about my poor customer service to loyal customers!

It seems now that this person is intent on ruining both my name and my business. What drives these people to such lengths?

OK, so back to the headline of this section. How can this be the end of ezSEO Newsletter since Aweber have handled the issue and wont stop me using their service?

Well, for the majority of you, ezSEO will continue to drop into your inbox on Sundays, but, if you are at AOL, you may find they stop without notice. AOL works on the policy of banning domains (like Aweber) if they get too many spam complaints (and spam complaints about ALL Aweber e-mails, not just my own newsletter, so that means complaints about any one of the thousands of publishers Aweber handle). I presume that AOL have had numerous other “false” spam complaints about other Aweber users who send out newsletters and autoresponder courses. They might at any time ban Aweber e-mail to their customers….

If you are interested in running a newsletter or autoresponder courses, or just want to make sure that the time and effort you spent in building a list does not go down the drain when someone falsely accuses you of spam, Aweber are the #1 choice. They have a free trial so you can see the power for yourself.

Aweber Autoresponder

I may run a series in this newsletter on using Aweber for newsletters and autoresponder courses after the Wordtracker series. Is that something you would like to see? Let me know.

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2. Wordtracker Part V
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Last week we looked at the best way of researching misspelt keywords to help you effortlessly build extra traffic to your site.

This week, I want to have a look at another under-used feature of Wordtracker – the Top 1000 reports, and how to use them to spot potential niches for quick profits, or long-term gains.

Login to Wordtracker:

Wordtracker

On the main screen, look for: “6. Top 1000 reports”

There are two reports listed:

1. The “long term” report shows a list of the top 1000 phrases searched for in the last 60 days. These keywords are ordered by popularity, so that at the top of the list are the phrases that have been searched for the most.

This list is a good one to see what phrases are consistently popular at the engines. It is much less dependent on “spike” searches where a topic becomes popular one day because of a news broadcast that gets people’s attention. This report is a good one to look at if you want to build a site with long-term appeal.

2. The “short term” report shows a list of the most popular searched within the last 36 hours. That means that niches can be spotted and profited from as topics become popular, with news and current affairs programs doing the promotion work for you.

Now, knowing that a topic is popular today is not much good if you have to wait around for 6 weeks to get the page indexed. That might be where blogs & RSS feeds come in (read the section below). Get the spiders coming back daily to your site, and you could well spot a “surge” phrase, create a page and get it indexed within 24-48 hours, easily picking up traffic and making money before the public loses interest.

Both of these reports are fairly simple. The table produced has just two columns:

1. Keyword – These are the top words gathered in order of popularity

2. Count – This shows the number of times each keyword has appeared in the Wordtracker database (around 350 million words for long-term report, and 6 million words for short term report). The higher the number, the more popular a topic. .

Let’s look at some examples. Suppose I wanted to build a site around a popular topic. I don’t want this report to be seasonal (see previous newsletters in this series about seasonal searches and how to profit from those).

Click the Long Term link.

As you look down the list, you can see that a lot of these keywords are not appropriate for a family orientated site. However, down at #16 is “Halloween costumes”. This is obviously because of the large number of searches made in the last 3 months in preparation for Halloween. Maybe a good topic for a seasonal site – plenty of time to build it for next year, and now is the right time to do Halloween keyword research while related phrases are still found in Wordtrackers database. This is not what I am looking for this time, so continue looking down the list.

Here is one for the boys:
41 lingerie 52791

Lingerie has nearly 25 million competing pages in Google, so we cannot compete for that, but there are a lot of niches within this topic which you could compete for. Use the techniques described earlier in this course and you could find hundreds of lingerie related phrases to target in a lingerie site.

Here are the top 20 lingerie related searches using Keyword Universe:

1. lingerie
2. bras
3. panties
4. underwear
5. sexy lingerie
6. stockings
7. corsets
8. sexy
9. intimate apparel
10. bra
11. thongs
12. teddies
13. bustier
14. clothing
15. slip
16. women
17. string
18. lace
19. thong
20. plus size lingerie

Most of these are great niche topics to target on a lingerie site. Clicking down this list will quickly build you a huge list of lingerie related phrases from which you can choose the ones that are most profitable (again, see previous issues for details on doing this).

Here is another interesting item:
117 wallpaper 29989

Wallpaper is something people are always looking for and it is the 117 most popular keyword found in Wordtracker.

Looking at Google, there are 104 million competing sites for Wallpaper. Obviously this is a hugely popular niche and one that might warrant further keyword research. Obviously we cannot compete for the term “wallpaper” in Google, but with careful research, you can quickly identify lots of phrases with less competition that would be profitable. e.g.

Harry Potter Wallpaper
Bob the Builder Wallpaper
Nursery wallpaper

etc, etc.

Build a ministe around one of these topics (getting primary and secondary keywords as we have described before), or build a mega site with lots of different, highly focused and targetted pages offering a large range of different themed wallpaper.

Remember, think Niche.

OK, that is how I use the long-term report. What about short-term?

Go back to the main menu and click the short term link.

#1 there is tara reid. I have never heard of her but would bet she has been in the news recently. She even makes an appearance at number 6. I would guess she is quite attractive? ;o)

You will notice that a lot of the phrases in this list are similar to the phrases in the long-term list. That is because in the last three days, the majority of searches made at the search engines will be similar to the searches made over the last three months as reported in the long-term report.

What we are looking for are the odd entries that seem out of place. Tara Reid is an example of this (BTW, can someone e-mail me and let me know who she is and what she has done to become the most searched for person on the internet in the last few days).

Other “spike” traffic include:
16 rebel billionaire 1785
21 cma awards 1396
28 veterans day 1244
42 ashcroft evans 994
43 alberto gonzales 991
44 scott peterson 991

etc.

Now it may not be possible to profit from these entries, but if we find an entry we can profit from, we have a good chance of making money from it.

Here is one that might be of use:
100 thanksgiving 577

Thanksgiving is definitely a seasonal item highlighted in the short term report. It produced a spike in traffic during the last three days. If you has a shopping site that was visited daily by Google, you could put up a few pages in time for Thanksgiving (or are we two late now?), and make profits when your pages are in Google by Tuesday.

Keyword Universe can provide you with thousands of thanksgiving related phrases. Just plug them into KRA-WT:

Keyword Results Analyzer – Wordtracker Version

..and let KRA-WT tell you which phrases you could achieve a top position in Google for. Build a page around that topic, add and affiliate program, throw in a few secondary keywords for additional traffic, and you have a profit-pulling web page.

How about writing a Thanksgiving Recipe eBook and put that up for sale? Maybe a good idea for next year!

Even if you don’t find phrases that immediately spring out at you, this list can provide a lot of ideas for long-term sites. Just strip the long-term keywords out of the short term report and you can find all of the keywords producing these “spikes” in traffic. Maybe this would be a good feature to add to KRA-WT – a spike detector?

The short and long-term reports offer great brainstorming ideas for those who have trouble coming up with ideas. Plug in the phrases to Keyword Universe, import the results into KRA-WT, and your site is pretty much planned for you.

Next week we continue our Wordtracker series with a few more tips and ideas to get the most out of this amazing tool.

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3. RSS feeds Q&A
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Mid week I told you about a great little book by Adrian Ling called “RSS Made Easy”. I just want to bring you up to speed on my own experiences with RSS. You see, prior to reading this book I had no idea how to set up an RSS feed on my site, other than buying RSS Equalizer or Express RSS scripts (which are $97 and $67 respectively I believe). I just did not have the knowledge to do it, or the time to research how.

After reading the book and downloading a free script mentioned in Adrain’s book, I set to work. A couple of hours later I had RSS feeds on my site. You can see them over at:

Affiliate Minder

Look in the right hand column.

Not only am I now confident in setting up RSS feeds on my sites (I now have them on two sites), but I have a whole stack of other ideas to help my business because of the information covered in this book.

Since the mid-week release, Adrian has added two new bonuses to the package:

1. “Setting Up Your Blog on your own Website instead at Blogger.com”
This great little report shows you how to setup a blog, using blogger.com, on your own domain, rather than being hosted at Blogger. The advantages to this method is that you can then track visitors to your blog, and see where they come from using the stats program you use for the rest of your site. Your blog will also have your own domain as the URL, not one of blogger.com’s unwieldy domains. That makes your business look better.

2. “Turbo Blogging – Speed Up your blogging simply by ‘Cut-and-Paste’ as you surf the Net!”
This report shows you a quick way of adding content to your blog as you browse the web.

These extra reports add even more value to this great little addition to your webmaster library. I notice that Adrian has put a line through the price of $67 and still offering this book at $37.97. If you read my mid-week release announcement, you know my thoughts on this price. Get it while you can still get this discount.

RSS Made Easy

In case you are not convinced, let me recap some of the benefits your business can expect by using RSS feeds and Blogs:

* Get your site listed in Yahoo Directory for free.

* Get unique content on your site without writing it, and have that content updated daily without you having to do anything. This content does two things.

Firstly it encourages spiders to visit more often since sites that are constantly updated are favoured by Google. With more frequent spider visits, you can get pages indexed more quickly (just search Google for “RSS Made Easy Review” and you will see the page I wrote this week sitting at the top). Imagine getting pages into Google that quickly.

The second benefit of this unique content is that it has the keyword you specified in each news item. That increases your on-page optimization, and helps you rank better.

* You can syndicate your articles so that other webmasters publish them on their site. This can generate a lot of incoming links and traffic, not to mention adding credibility to your name.

You can read my full review on RSS Made Easy at:
RSS Made Easy Review

OK, have a great week.

Bye for now.

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please send then to me at webmaster@ez-search-engine-optimization.com. Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That’s extra free traffic for your site as well as an incoming link to your site.

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