EzSEO Newsletter # 87
July 31, 2005 by Andy
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EzSEO Newsletter # 87
Andy Williams ez SEO
ez-search-engine-optimization.com
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This week:
1. Ranking for Multiple Keywords
2. Yahoo Update
3. Adrian Ling’s New Software
4. F-r-e-e SEO Course
Hi again.
There was no newsletter last week, as I went to the UK to surprise my brother on his 40th Birthday. It was a lot of fun, with a bouncy castle and Sumo Wrestling suits - maybe a photo next week ;o)
There is a chance there wont be a newsletter next week,as I may well be moving house on that weekend. Hopefully things should get back to normal soon.
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1. Ranking for Multiple Keywords
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Here is a question for you:
“How do you go about optimising a web page to rank well for multiple keywords?”
What if I tell you that you dont need to optimise the web page?
Let’s take my ezseo newsletter sign up page as an example.
Here are some of the rankings for that page in Google:
internet marketing newsletter #11 out of 15.2 million pages
internet marketing ezine #13 out of 742,000 pages
seo newsletter #18 out of 1.3 million pages
seo ezine #13 out of 335,000 pages
search engine optimization ezine #2 out of 843,000 pages
search engine optimization newsletter #15 out of 9.2 million pages
As you can see, the page ranks quite well for a number of competitive terms, so how is this done? How am I able to get a page to rank well for lots of different competitive terms?
Before I tell you the answer, why not have a look at that page and see if you can figure it out? Does this page have all of those terms on it?
Let me give you one other phrase that this page ranks well for.
Wordtracker tutorial #1 out of 18,500 pages
The phrase Wordtracker Tutorial occurs once on the page (over in the left menu). How on earth does it rank at #1 for this phrase, when my actual Wordtracker Tutorial is at #2?
The answer to this is simple.
Go back and look at the experiment I conducted in newsletters #84 & #85.
I submitted an article with Article Announcer to a number of article submission sites. That article was entitled:
“How to Choose Keywords to Theme Your Pages and Boost Your Traffic”
Today in Google, there are 7,520 references to my article.
Today in Yahoo, there are 16,800 references to my article.
Today in MSN, there are 152 references to my article.
Have a look at one of those copies of my article. Here is one.
Have a look at the link text I used in the resource box at the end of the article to link to my newsletter signup page.
That same link text has been used every time that article was published on a web site. That is a lot of incoming links with that link text. Now do you see why this page ranks #1 in Google for Wordtracker tutorial?
For every article I publish and submit using Article Announcer, I vary the link text.
So, that question again please:
Question: “How do you go about optimising a web page to rank well for multiple keywords?”
Answer: Its not about on-page optimization, it is about off-page optimization (read Brad Callens SEO Tutorial in the last section of this newsletter).
This page has ranked reasonably well for a number of different phrases simply by using varied link text in the incoming links to a page, and targeting a range of different primary keyword phrases in those links.
Article Announcer has made it even easier to rank well for multiple keywords quickly. Submitting a single article using this software got me #1 in Google for the phrase Wordtracker Tutorial. OK, that is not particularly competitive phrase, but imagine how easy it would be to write a few more quality articles, and submit them with a more competitive phrase or two in the link text.
Read my review of Article Announcer.
It’s not cheap, but for professionals looking to dominate the search engines, it is an amazing system.
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2. Yahoo Update
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First there was blog & ping to get your site indexed quickly in Yahoo. Then that stopped working. For months afterwards, Yahoo stubbornly refused to index whole sites, preferring instead to drive webmasters crazy by only indexing the homepage of new sites. Webmasters watched in disbelief as the Yahoo spider “spidered” entire sites, consuming massive bandwidth on its travels, yet Yahoo refused to index the pages the spider brought back.
In the last couple of weeks, Yahoo seems to have sorted out whatever issue was stopping whole sites being indexed. Many relieved webmasters are now seeing more and more of their sites becoming fully indexed in Yahoo.
I still have a few with only the homepage indexed, but am now hopeful that they might get in eventually.
If you want to see how many pages are indexed in Yahoo, type in the following command at Yahoo.com:
site:mysite.com
Obviously substitute your domain into that, and do not leave a space between the colon and the start of your domain.
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3. Adrian Ling’s New Software
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Recent months have seen a whole host of RSS tools being released. As regular readers of this newsletter know, I don’t recommend the tools that automate the blog and ping process, but there is a group of RSS tools I do like.
They are the scripts that allow you to display live feeds on your site, with up to date news. As long as you have other quality and relevant content on your pages, search engines should not have a problem with these scripts.
What these feeds do is to (a) offer value to your visitors (because you provide them with relevant news), and (b) make your pages fresh in the eyes of the search engines by constantly changing the pages where these feeds are displayed.
The tool I have recommended before is Michelle Timothy’s RSS Content Builder. Michelle’s tool was an easy way for anyone to get RSS feeds displayed on their sites. For those without the technical knowledge to use Carp (a fr.ee alternative), RSS Content Builder was a great option.
In the last week or so, Adrian Ling released his own RSS Software tool that adds a few extra twists to the RSS feed saga. As with everything else that Adrian releases, I was excited to test his tool.
As you might remember, I highly recommended Adrian’s last book called RSS Made Easy for anyone wanting to learn how to incorporate RSS on their own sites.
Adrian’s new software is called Power RSS software. Here are a few of the key features of this great little script.
* no fingerprint (remember we discussed fingerprints in issue #86
* Randomisation of the news items in a feed to ensure that your site has a different set of news items (or in a different order) to other sites.
* Random number of news items per feed depending on the upper and lower limits you specify.
* Exact match or best match when retrieving news. Exact match returns only the news with the exact phrase, best match returns news that contains any of the words in your phrase.
* Highlighting keywords in bold or italic in the news feeds.
* Archiving news feeds to static HTML pages each day (or a different frequency you specify). Your site will grow automatically as these keyword rich pages are added to your site.
* Conserve PR on your site by using the nofollow tag in the outgoing links.
* No need for a MySQL database
* Automatic linking back to your site from keyword phrases in the news.
As with any tool, you need to decide which features you use in this software. There are some very powerful features, but as with anything, use the power wisely.
The software is easy to setup if you know how to use an FTP program, and creating feeds to insert into your pages is very easy and intuitive.
This software is another winner by Adrian Ling, and if you don’t already own a script for inserting RSS into your site, this one is probably the best there is. Added into this the great support from Adrian (email and forum), and you wont regret this purchase.
If you already own a script for putting RSS feeds on your site, only you can decide whether these extra features are worth a second purchase.
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4. F-r-e-e SEO Course
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Brad Callen is a professional SEO, and author of the amazingly versatile SEO Elite software (this one tool has revolutionized the way SEO professionals go about their daily work).
Read my SEO Elite Review.
Brad’s SEO Course is better than most that you will come across on the internet, so it is refreshing to see that it is also f-r-e-e.
In it, Brad takes you through the on-page and off-page optimization that you need to do in order to achieve top rankings (and Brad has thousands of top ranked pages to his credit), as well as the tools he uses in his business.
Download you copy of Brad’s SEO Tutorial here.
Enjoy!
Well, that’s it for another issue. If you want to read the recent issues of this newsletter, you can read them online here at my blog.
For older newsletters, you will need to visit the old ezSEO Newsletter archives.
Have a great week!
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