It seems to me that the word Loophole has been used rather a lot in Internet Marketing circles in 2009.? Checking my email program, I can find 37 matches in the subject line for the word ?loophole?, and that is only from the emails I have kept.? You might think that is quite a cool term for a marketing product, because loophole implies a back door into a system. To me though, the word loophole conjures a different image.? A loophole is something that get?s plugged, and therefore stops working once the system becomes more widely known.? It was therefore a surprise to get a ?loophole email? from someone I respect enormously ? Jay Stockwell.? However, since it was from Jay, I decided to take a look at what he was offering.
If you read my newsletter last week, I started talking about the conversion of a web page and how various factors like how targeted traffic was, how good your pre-sell was etc, were interlinked. Improvements in any of these factors could result in major increases in the profitability of your site. On the flip side, if any of these factors were done badly, conversions could nose-dive or be non-existent.
While I concentrate purely on organic listings, and the focus of my own ?Ice to Eskimos? series will concentrate on organic listings, I know a number of readers do use PPC for traffic, and this is where Jay?s ?loophole? comes in.?? Jay released a few videos showing very similar principles to those I have started talking about, but his video related to PPC.
The videos show a theoretical case study of how a $30 a day website could increase its revenue to over $450 a day just by concentrating on these ?factors?, and applying minor tweaks. Jay calls these factors ?Pivot points?, and I guess that?s a great name for a factor that can pivot profits one way or another, and in fact they call this the ?Pivot Strategy?.? Even if you have no interest in PPC marketing, I do strongly recommend you watch the videos because they do highlight a very important point ? minor changes in your strategies (PPC or otherwise) can completely change the results you achieve.
You can watch the videos here:
Now, obviously these guys are trying to sell you their product ? the Profit Loophole, so I would like to just comment on the product itself.
Firstly, before I tell you what is included with the PPC Loophole, let me just say that this is obviously a PPC product. If you have never done PPC, then perhaps this is not the product for you (unless you want to learn, and then maybe a PPC primer course would be needed first).? If on the other hand you have tried and struggled with PPC, then maybe this is a product that could turn your business around.? It seems to me that a lot of people try PPC and after only breaking even at best, give up.? PPC Loophole is aimed at YOU!
With that said, let?s take a look at what is included in the PPC Loophole.
There are two main elements to PPC Loophole ? the PPC Pivot Profits & SpeedPPC v4. Let?s look at both of these components.
1. PPC Pivot Profits Training
This training shows you how to take the pivot theory and apply it to your own business using the included SpeedPPC v4 software. You?ll learn to fully appreciate and understand the relationship between the pivot points, and then how to use SpeedPPC and the toolset to put this theory into practice.
2. SpeedPPC v4
SppedPPC is ?the only full system on the market that combines the leading edge PPC Campaign Building software with a landing page system to provide the ultimate journey of relevancy that provides the improvements in the critical pivot points?.
It is an amazing set of tools that combine cutting edge campaign building software with landing page integration. The tools include: Latest SpeedPPC V4 Campaign Building Software, Landing Page Simple, Landing Page Advanced, 380+ Expansion Lists, 15 Professional Landing Page Templates, Quality Score Best Practises Guide, 20 + Training Videos, Training Manuals, 12 months of updates and monthly training.
The SpeedPCC software helps you to lower PPC costs, increase quality scores, and improve conversion rates which is why SpeedPPC has been embraced by thousands of users around the world in the last few years since it was first launched. Because of the way it works, SpeedPPC is a critical component in applying the pivot theory.
Now I know a number of people who read my newsletter are users of earlier versions of SpeedPPC, so how does the all new SpeedPPC v4 compare to its predecessors? When, here is a list that Jay Stockwell gave me:
SpeedPPC Interface
* All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information.
* Work efficiently following a streamlined workflow ? through the logically ordered tabs dedicated to each step of the campaign process.
* Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client.
* Never lose a campaign by accident with our new automatic ?save on close? feature
* Save time exporting your SpeedPPC campaigns and set your output to automatically export after building
* Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another.
* Lots of interface improvements to allow for better workflow and ease of use.
SpeedPPC Campaign Building
* Completely rewritten campaign building allows for 300% faster build times.
* Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you?ll now see ?Multi Core? campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
* Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net).
* Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
* Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination.
* Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don?t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called ?Mix & Pair? allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
* Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
* Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only).
* In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
* A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads.
* Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
* Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group.
* Enjoy more flexibility in your ad group creation with expanded grouping choices including:
* Creating ad groups based on 1-3 expansion lists
* Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you.
* Create multiple keyword ad groups, under the same campaign
* Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each.
* Make quick re-arrangements using the ?drag and drop? feature to drag keywords from one ad group and drop them into other ad groups.
* Quick options to add and remove ad groups from the Ad Group viewing window.
* Easily change your ad grouping and re-build your ad groups at the press of a button.
SpeedPPC Image Ads
* Expand your reach on the Content Network with SpeedPPC?s brand new Image Ad feature
* Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders
* The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs
* Need a fresh slate? Start from fresh and clear all your ads with the click of a button.
SpeedPPC Landing Pages and URLs
* Improve your tracking by building unique keyword URLs in the new dedicated landing page tab
* Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
* Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
* Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting.
SpeedPPC Dynamic Insertion Tokens
* We?ve added new token functionality to SpeedPPC?s unique set of dynamic insertion variables:
* Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
* Tracking ID tokens can be set uniquely for each match type of a keyword ? track your keywords plus the match types that are performing best.
* Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability.
SpeedPPC Improved Outputs
* A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool.
* Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
* 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network.
* Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
* Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.
PPC Loophole Summary
In Summary, PPC Loophole is a system that integrates leading edge software with solid theory to turn hobby sites, or even non-profitable websites, into major players in their niche. Far from being a loophole that will get ?plugged?, PPC Loophole is a solid strategy that I believe the search engines will actually approve of, since it means those that follow these strategies will actually be giving the PPC engines exactly what they want in terms of advertising.
If you are using PPC, and struggling, or even consider yourself as successful in PPC, then the PPC Loophole is worthy of consideration. After having seen some of the training, and tried out the new Speed PPC v4 software, I can fully endorse this product, and feel that anyone who is doing PPC should take a serious look at it.
Find out more about PPC Loophole
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About Author: Andy Williams
I appreciate the heads up on these videos and the related information but in all honesty…I found the videos (or at least most of the first one that I watched) b-o-r-i-n-g. I closed it down before the end of it and did not watch the second one.
The constant music in the background was really irritating too.
I can’t see how anyone who is any good at math or even just half way decent at it does not know the effect on the bottom line of increasing the conversion rate, the position in Google, the traffic, the relevancy, or anything else connected with web site success.
Just my two cents…
Carlos