EzSEO Newsletter # 3

Andy Williams ez SEO

ezseonews.com

Hello again.

This week seems to have come round very quickly for me. I have been busy working on web sites and programming projects in the humid heat here in Tenerife (for those of you who know Tenerife, I live near Puerto de la Cruz not far from the Monasterio restaurant with a wonderful view of Puerto, and the coast). The humidity has been almost unbearable these last few days. Luckily I work from home, so I could sit in just my shorts. Even so, there was sweat dripping from the end of my nose, and the back of my hair was permanently wet. We need a big storm to clear the air. OK, enough of my "problems". Let's review what we have done so far and get on and look at this weeks topics.

The last couple of weeks we have been laying the foundation for our web site. We have looked at how to find good, profitable keywords. We then went on to discuss how to use those keywords in the title and meta tags. We also dispelled some of the myths surrounding META tags. Today we are going to have a look at how you should design your site for the best visitor experience and at the same time, giving search engine robots the food they need to devour your site. I mentioned last time that we would also look at header tags. However, this issue is long enough as it is. I am leaving headers until next week.

If you are wondering what the overall site design has to do with optimizing your site for search engines, the answer is - quite a lot.

If you missed either of the first two parts of this SEO course, you can read them online in the Internet Marketing Ezine archives.

Lot's to do, so let's go!

WEB PAGE DESIGN ISSUES

Sorry, this issue on Design Issues has been removed. It has been expanded and now makes up one of the chapters in my SEO book:

Battle For the Top 10

Next week, we are going to look at what the top 1/3 of your web page needs for maximum impact on the search engines. I will take you step by step through designing a web page and provide code examples to help get you started.

Until than, have a great week.
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