EzSEO Newsletter # 42
Andy Williams ez SEO
ezseonews.com
HiIf you just subscribed this week, welcome. We are in the middle of a mini-series showing you one way to build a profitable niche site. We have looked in previous newsletters at how to choose the right affiliate program, and then how to find profitable keywords for your site.
Today we will look at the overall design of the niche site we are building plus choose the best keywords from our list to use in the site.
This week:
1. A testimonial worth mentioning
2. Creating a Niche Site - Part III
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1. A testimonial worth mentioning
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Since we are working on a niche site in these newsletters, I thought I would reprint a testimonial I received earlier this week for my Keyword Results Analyzer (KRA-WT):
It really does highlight how easy it is to find profitable niche keywords quickly and easily, and anyone can do it given the right tools.
A quick note about some terminology used in this testimonial: KEI is a measure of keyword profitability with anything over 10 being good, and anything over 400 being excellent.
OK, here is the testimonial:
"Andy,
I can't devote much time to Search Engine Optimization strategies, so I don't have an ongoing Wordtracker account.
However, after I got KRA-WT, I pre-planned the keyword phrases I would be researching, and this way I could buy Wordtracker for just 1 day (and get maximum use out of it). I researched keywords for 5 separate, distinct niches, and here are my TOTAL results:
- 5,225 keywords with KEI greater than 10, and 10 or fewer competing sites
- 4,012 keywords with KEI greater than 10, and 1 or fewer competing sites
- 282 keywords with KEI greater than 200, and 10 or fewer competing sites
- 107 keywords with KEI greater than 400, and 10 or fewer competing sites
For less than 8 bucks (the cost of a 1-day Wordtracker subscription) I've found over 5,000 keywords with KEI greater than 10 (and for which I'm essentially guaranteed a top 10 ranking, since there are fewer than 10 competing sites)... And over 4,000 keywords for which I can get a #1 or #2 ranking... And over 100 HIGHLY profitable keywords (with KEI over 400) for which I can get a top 10 ranking (and more than 250 keywords with KEI over 200).
I must admit, I was a little bit skeptical when I read your claims for your results -- I figured you must have just lucked out (or maybe you "cherry-picked" your example). Well, I've found highly profitable keywords for EVERY ONE of my 5 niches... this is definitely NOT a fluke.
I don't know yet how long it's going to take me to implement all of these keywords into optimized webpages, but I'll certainly keep you updated. And in the meantime, I'm already compiling a new list of keywords to research with my NEXT 1-day Wordtracker subscription (although these current ones should keep me busy for about a month or so). :-)
Thanks for an amazingly profitable tool in KRA-WT."
Tom Nimz
http://www.WordsROI.com
The figures Tom mentions in this testimonial are amazing, but they are 100% consistent with my own keyword research using the same tools. You can read the techniques both Tom and I are using in this f.r.e.e. niche report.
I personally have found profitable keywords for over 30 different niches since I started using KRA-WT together with Wordtracker.
Believe it or not, I use to find it quite difficult to come up with niche ideas, and even more difficult to find profitable keywords for those niches!
OK, that is enough promotion for today, let's get on with the main event, part III of our mini-series.
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2. Creating a Niche Site - Part III
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When this newsletter first started I ran a series of articles on search engine optimization. Those who subscribed during the first 15 or so newsletters were given this entire course for f.r.e.e. Once the course was finished, it was compiled into by eBook "Battle for the Top 10"
Anyone who has read this information knows that I talk about the importance of linking the pages in your site together in such a way that search engines will rank your pages higher.
This internal linking structure is vital if your pages are :
(a) Going to be found and indexed by Google
(b) Going to rank well
The hypothetical niche site we are building must be linked together in the best possible way to maximize web page visibility and search engine ranking.
Here is the main strategy we are going to use to accomplish this:
1. Include a sitemap which we will link to from the homepage.
The sitemap is the best way to get all of your web pages indexed and included in Google. Not only that, but if a sitemap is done correctly, it can also rank well itself and bring a lot of traffic to your site. If you are unsure how to create a sitemap, there is a report on the subscriber bonus page which shows you exactly how I do them.
2. Choose 5 - 10 keywords from the list of keywords that cover the main areas of your niche. We will look at how to choose these in a moment. We will then create 5 - 10 web pages, each one focusing on one of these main keywords. Once all these pages are built, we will create a menu linking to each of these main pages and include it on every page in our website.
3. Create articles with the remaining keywords and use these articles to (a) capture search engine traffic, (b) strategically improve the rankings of our main pages, and (c) funnel the traffic from these articles to either an affiliate merchant, or another page on our site.
Once the site is finished, we would then get links from related sites by either a reciprocal link exchange, or by writing and submitting articles to other webmasters (see the bonus report on article writing, again on the subscriber bonus page).
OK, let look at how we choose the main keywords for our website. BTW, I make no apology if this section sounds like another pre-sell for my KRA-WT tool because it is the way I do my keyword research and I am not going to make it difficult on myself by going through the method I use to use pre-KRA (that was a nightmare).
For this, I am going to use the niche of "scrap booking" since you all have access to those keywords in my "Niche within a Niche" report.
Looking through the keywords, I am looking for 5 - 10 that encompass the entire topic of scrapbooking. The easiest way of doing this is to order your keywords by count (the number of times it has been searched for) and go from there. I have found that when people search for something at the search engines they tend to start off with a broad, general term instead of a tightly focused one and these searches can help us home in on the keywords that "encompass" our topic.
Here are the top 20 in the list pulled straight out of KRA-WT:
KEI Count 24Hours Comp. Keyword
43.322 7270 2448 1220000 scrapbooking
1.405 2039 687 2960000 scrapbook
13.984 1059 357 80200 scrapbook supplies
48.052 1049 353 22900 scrapbooking ideas
26.688 852 287 27200 scrapbook ideas
41.405 819 276 16200 scrapbook layouts
4.728 796 268 134000 scrapbooking supplies
1.176 763 257 495000 scrapbooks
12.98 592 199 27000 scrap booking
0.15 430 145 1230000 Scrapbooking
2.82 323 109 37000 scrapbook paper
33.872 291 98 2500 scrapbooking layouts
0.76 254 86 84900 scrapbook pages
3.648 226 76 14000 scrapbook stickers
7.502 221 74 6510 digital scrapbooking
16.932 215 72 2730 scrapbook software
86.748 213 72 523 free scrapbook pages
2.836 209 70 15400 free scrapbooking
1.692 204 69 24600 scrapbook albums
0.027 182 61 1230000 SCRAPBOOKING
You can see that several of these keywords cover very large niches within the main niche of scrapbooking. These are the keywords we want to use for the main keywords of our site.
Here are the ones I have chosen from the list:
scrapbook supplies
scrapbooking ideas
scrapbook layouts
scrapbook paper
scrapbook albums
baby scrapbooks (this one is not in the top 20)
The last one "baby scrapbooks" was included because KRA-WT identified this for me as a large niche within the main niche - here is the info KRA-WT produced on this sub-niche:
KEI Count 24Hours Comp. Keyword
3.618 120 40 3980 baby scrapbooks
1.273 78 26 4780 baby scrapbook
185.786 51 17 14 scrapbook page baby boy
28.452 42 14 62 baby scrapbook ideas
4.971 32 11 206 baby boy scrapbook
0.683 32 11 1500 baby scrapbooking
0.237 29 10 3550 SCRAPBOOK BABY
2.153 26 9 314 baby girl scrapbook
0.144 26 9 4680 BABY SCRAPBOOK
27.769 19 6 13 keepsake baby scrapbook
5.918 19 6 61 baby scrapbooking ideas
16.2 18 6 20 baby scrapbook layouts
14.45 17 6 20 Baby Scrapbook Layouts
256 16 5 0 flavia scrapbook baby
225 15 5 0 scrapbooking ideas for baby girl
50 10 3 2 baby scrap book ideas
25 5 2 1 scrap book covers baby handmade
25 5 2 0 baby scrap books online
0.076 5 2 330 baby scrap book
OK, we have the main keywords of the site sorted out. Here they are:
scrapbook supplies, scrapbooking ideas, scrapbook layouts, scrapbook paper, scrapbook albums and baby scrapbooks.
Let's turn our attention for a moment to the article pages we are going to write. I want to write about 100 articles for this site.
To choose my 100 phrases to target, I turn my attention once again to KRA-WT. If I choose phrases with less than 5000 competing sites and lets say at least 20 searches per day, KRA-WT tells me there are 49 such keywords. That is not enough, so lets change that 20 searches a day to 10 searches a day. Now KRA-WT tells me there are 149 matching phrases. That is a few too many. Why not make our "SEO job" a little easier and only select keywords with less than 2000 competing pages and at least 10 searches a day. OK, now we have a list of 102 keywords. That is perfect. We have chosen out article pages.
NOTE: If you are going to be actively getting quality links to your site, your site PR will increase. As it increases, your ability to compete for more competitive terms increases. If you are going to work on links and get your PR up to at least a 5, I would recommend targeting more competitive terms since these ones usually get more searches. e.g. Filter out phrases with less than 10,000 competing pages, and a minimum count of 50. This would only give you 81 phrases for your articles, but each article should bring more traffic to your site.
If on the other hand you don't think you will get many links in to your site, you have to target much less competitive phrases. The choice is yours:
1. Work hard on getting links to your site, go for higher competition phrases which get more traffic, and ultimately get more visitors to your site (and more sales), or
2. Do very little on getting links to your site, target less competitive phrases and ultimately get fewer visitors to your site (and less sales).
If you are worried about getting links to your site, read my report on the subscriber bonus page to help you.
OK, today we went through the process of choosing our main keywords (6 of them), plus 100 keywords which we will use to build article pages.
We also looked briefly at our strategy for linking the pages of the site together. Next week we will look at how to create one of the main pages of our site.
I hope you found this newsletter interesting. Please pass it on to anyone you think might be interested.
Until next week...
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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please send then to me at [REMOVED - USE CONTACT US LINK]. Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site
if you want it. That's extra free traffic for your site as well as an incoming link to your site.
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