EzSEO Newsletter # 43
Andy Williams ez SEO
ezseonews.com
HiIf you just subscribed this week, welcome. We are in the middle of a mini-series showing you one way to build a profitable niche site. We have looked in previous newsletters at how to choose the right affiliate programs, and then how to find profitable keywords for your site. Last week we discussed our overall strategy for linking our site together as well as choosing the main keywords for our site (plus those that could be used in articles).
If you missed any previous issues, you can find them in the Internet Marketing Newsletter Archives.
Today we will look at how to create one of the main pages of our site.
This week:
1. Questions & Answers
2. Creating a Niche Site - Part IV
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1. Questions & Answers
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This week I received a few questions from one of my SEO WSB users. While his questions were aimed at SEO Website Builder in particular, I think some of the questions are relevant to all webmasters. You can read the entire list of frequently asked questions.
Here is a few of the search engine optimization questions that I get asked constantly:
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Question 1: A keyword I get from word tracker is: (all lower case) "registered nurse resume writing service".
Can I use it on the page as:
"Registered Nurse Resume Writing Service"
Or for better rankings, should I keep it exactly the same case as reported by Wordtracker?
Answer
Search engines are not stupid and know that people who search for Coca Cola and searching for the exact same thing as coca cola. Why would they want to serve different results for the same term. No, case is not important.
Some SEOs maintain that case is important but I disagree, and I think it is much better to have your web page look good for human visitors. If you want to test this for yourself, go to Google and type in both variations. You will see the same number of results returned, and in the same order. This would not happen if case was important.
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Question 2: Minimum Articles required for a good rank
What would be the minimum amount of articles required for a 10 page mini site? I know the more the better but some topics don't have a lot of articles out there.
Answer:
I think that if you cannot find enough keywords, you are doing your keyword research wrong. Every single topic I have researched using the techniques used in my Niche within a Niche report has turned up 100s of related keywords.
However, to answer your question, the more competitive your main keywords are, the more articles I recommend. This needs to be judged case by case - there are no hard and fast rules.
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Question 3: How relevant do the articles have to be? For example if I'm selling sparkplugs, I don't think I'm going to find a lot of articles on spark plugs. In this example is it better to post what little articles I can find or is it better to use articles in a general category such as automotive maintenance?
Answer: I would find keywords relating to sparkplugs first. Doing a quick comprehensive search on Wordtracker showed me 500 keywords without breaking a sweat. All of these keywords have the words spark and plug in them. Put these through KRA-WT and you can easily highlight a hundred or more profitable keywords. If you run out and need more keywords, look for related phrases in the automotive industry.
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Remember, you can read all of the questions and answers.
If you have any questions of your own, please let me know and I will do my best to answer them.
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2. Creating a Niche Site - Part IV
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OK, today we will look at how to create one of the main pages of our site.
If you remember last week we decided on 6 main keyword phrases for this niche site. We used Keyword Results Analyzer.
to find not only the best keywords to use for the main pages of this site, but also the best pages to use for our articles.
Here are our list of main keywords for this site:
scrapbook supplies
scrapbooking ideas
scrapbook layouts
scrapbook paper
scrapbook albums
baby scrapbooks
Each of these 6 phrases will represent one of the main pages of the site and the main menu of the site will link to all 6 of these pages.
Let us take the first phrase to use as an example - "scrapbook supplies".
Now this phrase has 80,200 competing sites which is going to be very difficult to compete with. We will need to get a lot of good link partners and use the PR generated to funnel it to this (and other) main pages. Also we will rely on secondary keywords on this page to generate more traffic. Finally, the article pages we create will generate a lot of traffic that we can funnel to this page to boost its traffic (not to mention the PR the article page will transfer). More about these techniques later in this series.
We need to find suitable secondary keywords related to this term that we can sprinkle into the web page. Let's go back to KRA-WT and filter only those phrases containing the word "supplies". To do this, I type "suppl" into the root word box in KRA-WT and click filter. This retrieves all phrases containing string "suppl" - i.e. supplies, supply & suppliers.
Here they are:
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KEI Count 24Hours Comp. Keyword
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13.984 1059 357 80200 scrapbook supplies
4.728 796 268 134000 scrapbooking supplies
0.852 69 23 5590 discount scrapbook supplies
6.528 61 21 570 wholesale scrapbook supplies
4.621 54 18 631 wholesale scrapbooking supplies
3.463 44 15 559 scrap book supplies
2.294 36 12 565 free scrapbooking supplies
27.524 34 11 42 clearance scrapbooking supplies
0.503 31 10 1910 discount scrapbooking supplies
0.013 31 10 76300 Scrapbook Supplies
0.012 30 10 77300 SCRAPBOOK SUPPLIES
0.006 27 9 130000 Scrapbooking Supplies
1.268 26 9 533 free scrapbook supplies
15.244 25 8 41 disney scrapbook supplies
0.007 23 8 77300 Scrapbook supplies
0.777 23 8 681 scrap booking supplies
26.889 22 7 18 christian scrapbook supplies
200 20 7 2 disney world scrapbooking supplies
0.003 20 7 130000 SCRAPBOOKING SUPPLIES
361 19 6 0 scrapbook supplies bowling
0.003 19 6 130000 Scrapbooking supplies
3.484 18 6 93 scrapbook supplies wholesale
0.988 18 6 328 canadian scrapbook supplies
16.056 17 6 18 scrapbooking storage supplies
0.087 17 6 3310 cheap scrapbook supplies
12.8 16 5 20 sale scrapbook supply
12.19 16 5 21 medieval scrapbooking supplies
112.5 15 5 2 mickey mouse scrapbooking supplies
45 15 5 5 scrapbook storage supplies
1.243 15 5 181 scrapbook suppliers
0.595 15 5 378 scrapbook supplies online
0.513 15 5 439 cheap scrapbook supply
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Now KRA-WT has another useful feature in that it can list the unique words that make up the phrases you have filtered. Here are the unique words making up these phrases:
book
booking
bowling
canadian
cheap
christian
clearance
discount
disney
free
medieval
mickey
mouse
online
sale
scrap
scrapbook
scrapbooking
storage
suppliers
supplies
supply
wholesale
world
These are the words that we need to weave into the content of the "scrapbook supplies" page. Sprinkling in these words, especially when combined with the words scrapbook or scrapbooking, will allow this page to:
1. Rank better for a wider range of keywords
2. Set the theme of the page so that there is no doubt in GoogleBots mind what this page is about.
Sorting through the list above, we can see that some words may not be appropriate. e.g. Mickey and Mouse which comes from the phrase:
mickey mouse scrapbooking supplies
This phrase only has two competing sites and might be something you want to target, but obviously if you cannot find an affiliate program that has "mickey mouse scrapbooking supplies", there is no point targeting it.
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Thinking ahead to articles
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We will want to write several articles related to the topic of scrapbook supplies so that we can link from those articles to this scrapbook supplies page. To decide which phrases would be good candidates for these article, I enter in a few filtering criteria into KRA-WT:
KEI > 10
Competing < 100
Contains keyword : suppl
Here are the phrases returned:
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KEI Count 24Hours Comp. Keyword
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27.524 34 11 42 clearance scrapbooking supplies
15.244 25 8 41 disney scrapbook supplies
26.889 22 7 18 christian scrapbook supplies
200 20 7 2 disney world scrapbooking supplies
361 19 6 0 scrapbook supplies bowling
16.056 17 6 18 scrapbooking storage supplies
12.8 16 5 20 sale scrapbook supply
12.19 16 5 21 medieval scrapbooking supplies
112.5 15 5 2 mickey mouse scrapbooking supplies
45 15 5 5 scrapbook storage supplies
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That's 10 phrases relating to supplies that are ideal for articles. With less than 100 competing sites for each of these phrases, you should be guaranteed a top 5 position (if not #1). Each of these article pages will receive traffic from the search engines and that traffic will be funnelled to the "scrapbook supplies" main page. You may not think that these phrases have many daily searches, but if you add them all up, these 10 phrases would get (according to Wordtracker) 65 visitors a day, just from Google.
When you consider how easy it is to rank at the top of Google for these phrases, and that you could easily create these 10 pages in a single day, things start to make more sense. To me, one days work for 65 visitors a day (for months or years to come) is a great return for my time.
Repeat this procedure for all 6 our main keywords and we have 66 page web site that gets 390 visitors a day from Google, even if our main pages don't rank well themselves. Get some quality link partners to boost your site PR and you could find this number increasing many times as your main 6 pages rise in the rankings.
NOTE: The above keywords also make great secondary keywords to use on the main "scrapbook supplies" page. For example, using the phrase "christian scrapbook supplies" on the page will help your page rank better for this term, but also for "scrapbook supplies" since that exact string of characters is contained within the longer "christian scrapbook supplies" .
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OK, we now have the primary keyword of the page, plus several potential secondary keywords for this page. In addition our research using KRA-WT has highlighted 10 phrases that would make not only good secondary phrases, but also excellent article pages.
All that is left to do is to create a web page optimized for our primary keyword, while sprinkling in our secondary keywords. Its as easy as that. If you are uncertain how to optimize a web page, you can learn this either in my own eBook called "Battle for the Top 10".
or the other book I can highly recommend is Sean Burn's Rankings Revealed.
One great thing about Sean's book is that you get access to Sean's forum where you can get your questions answered.
That's it for today. We will continue next week.
I hope you found this newsletter interesting. Please pass it on to anyone you think might be interested.
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