EzSEO Newsletter # 47
Andy Williams ez SEO
ezseonews.com
Hi again
It has been a very strange week for me. Impending fatherhood is certainly making me think more about the world around me and the world I am bringing my daughter into. I found myself reading a novel (The Da Vinci Code by Dan Brown) which I highly recommend if you have an open mind. This is the first non-work related book I have read since Harry Potter 5.
Yesterday we were told by the gynaecologist that the baby will be induced on the weekend of 24th September if she does not make her own way into the world before then. This just makes things all too real (up until now it was kind of a dream).
The main article today is a departure from internet marketing and related issues, but touches a subject that is far more universal. It was inspired by two men that I "met" yesterday while shopping with my wife in the large "Al Campo" shopping centre here in the North of Tenerife.
This week:
1. What are you going to do for someone else today?
2. SEO Elite videos
3. Keyword Question from a newsletter subscriber
4. And finally...
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1. What are you going to do for someone else today?
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Do you remember how it feels when a complete stranger does something nice FOR YOU? It might be something simple like holding a door open, or letting you out of a side road into the heavy traffic in front of them.
Have you ever been in a situation where you were desperate, a situation where you prayed help would come along? If help did arrive, do you remember how you felt?
Helping others is more than just a good deed, it makes you feel better and more positive, and it makes the person you helped feel better about themselves.
Many motivational speakers talk about the need for positive thinking in success. If you don't believe in yourself and you don't believe you can succeed, you wont.
So where am I leading you with this? Let me tell you a little true story.
Before my wife and I started our online business, we were in a situation that just went from bad to worse. We were about to lose out house, our car, everything. We had both already lost our jobs and the future looked bleak. We put the house up for sale in October and in the November of that year we had a buyer, so we had planned to move back to my wifes place of birth - Tenerife, in January.
Then on the 21st December, that buyer pulled out saying he had decided to buy a car instead ;o(
Our world fell apart. We had stopped showing the house to anyone else and now we did not have a buyer. Christmas was a sad time. It was very difficult to think positively about anything, and without that positive thought, things always seemed to go against us.
Over the Christmas period my wife and I agreed to try positive thinking and see if it could get us out of the hole we were sinking deeper and deeper into. We were desperate and prepared to try anything. I was familiar with a book called Think and Grow Rich by Napoleon Hill. Go to amazon and search for it. Part way down the page you will see:
"Customers interested in Think and Grow Rich may also be interested in:"
In that section there is a link where you can get a f.r.e.e. copy of this book.
We started visualisation every day, imagining our lives back in Tenerife.
In January we started showing the house again. In the first week we had two families come to see our house on the same day. Later that day, one couple phoned us and told us they wanted to offer the full asking price. The day after that the other family phoned and said they wanted it too. Things were finally looking up, and it seemed that the more positive we were, the better things went for us.
That is all in the past now. Today, my wife and I both have a simple pop up program on our computers that randomly displays our goals for the future during the day. We are both more positive.
It is amazing though when times get tough, how our earnings seem to mirror our level of positivity. Our worse months this year (financially) have been when we were forced to move out of a flat we were renting from one of my wifes "best friends". Then the new house we moved into could not have a telephone installed for a couple of months (meaning we had to make alternative arrangements for our internet connection so we could run our business). These were times when it was very hard to stay positive and our online earnings eerily mirrored our level of positivity.
Hocus pocus? Maybe. But staying positive and focused has certainly helped us to a better life. In return, we try to help others, knowing how even little kind gestures can make someone else feel happier and more positive. I have no doubt that you get back what you give in this world, and the more we seem to give, the more we get back.
OK, what triggered off this article?
Yesterday, my wife and I went to pay for our shopping at the cash desk marked "Priority for Future Moms". This was set up at the supermarket so that pregnant women would not have to stand waiting in long queues. There is another cash desk for people with disabilities, and another for deaf people. We were told by the supermarket officials to just go up to the till, the cashier would see my wife and let her through to the front.
We went to the end of the queue. Two men (who I shall call Bert & Ernie) were in front with large trolleys of shopping. The cashier looked up, saw my wife and then turned back to Bert and started to put his items through the bar code reader. My wife stopped the cashier and pointed out that she was pregnant (8 months pregnant so it was quite obvious) and that this till was set up so she didn't have to wait in the queue.
The cashier was not very helpful but after a few minutes and my wifes refusal to wait quietly, the cashier did tell her to come to the front. That's when things turned nasty. Bert & Ernie verbally attacked my wife saying she had no right to come in here and push them to the back of the queue. The cashier stayed quiet. My wife explained that this till was set up for pregnant women and she had every right. Bert & Ernie told her she was wrong. The cashier stayed quiet. Bert & Ernie then went on to shout the most sexist remarks at my wife I have ever heard in public. The cashier stayed quiet.
I suppose that having lived in Spain for the last 7 years or so I should be use to the sexist nature over here, but what happened yesterday did shock me. My wife was very shaken by the whole incident and wanted to leave the shop. However, before leaving she did fill in a complaint form. It is our hope that the supermarket will better train their staff so that this does not happen to other pregnant women (most of whom wont complain because they accept that they are living on a "mans island"). If they don't want to enforce these priority cashier desks, they should not advertise them.
This is the second time my wife has written a complaint about that cash desk. The first time the supermarket phoned my wife saying that the cashier denied the event ever took place.
Will things ever change? It does not look good, but I sincerely hope so. I especially hope that the two men involved will learn a little bit of compassion and understanding, and think of other people for a change instead of seeing the world revolve around themselves. Until they do, I suspect they will continue living in a world that makes them bitter instead of the World I know exists - one where happiness is possible.
So, back to my original header for this article. What are you going to do for someone else today?
If natural laws do exist as described in "Think and Grow Rich", what will those laws deal out to you for your actions today?
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2. SEO Elite videos
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A couple of weeks ago I mentioned how Link Proctor had evolved into SEO Elite. The feedback from those of you who purchased this software has been good. For those of you who have not purchased, I suggest you have a quick look at the demo videos on the sales page. Even if you don't buy the software, these videos give you some great insights into Google rankings, and the kinds of things you need to do to keep your website at the top of the search engines.
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3. Keyword Question from a newsletter subscriber
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This week I received an e-mail from one subscriber to this newsletter. He had read my Niche within a Niche report.
and had this to say:
"A question regarding "profitable keywords". As I often notice, such as in your Niche Within a Niche report, as well as the KRA-WT user manual, you always mention that profitable keywords" are those having a KEI > 10 and competition < 1000. Now my question is: shouldn't we also take into account the "Count" results that WordTracker provides?
For example, often in my research I find plethora of keywords with KEI > 10 and competition < 1000, yet it has 10, or 5, or even 1 "Count". So,such keywords are obviously not "profitable", simply because not so many people search for those terms, yes?
Well I realise that it's a common sense that one should only target those phrases that are searched within reasonable amounts (i.e: at least 50 as Martell suggests). Wouldn't it be better if you also input 50 (for "Minimum Count"), or let's say, 100 (or whatever you think is good) when you're explaining to people how to use the filtering feature of your KRA-WT program? (please refer to page 21 of your Niche Within a Niche report). I think many beginners don't realise this and this may benefit them. Perhaps a tiny modification to your report is necessary?"
And here is my reply:
"Thanks for your e-mail.
If you can find a lot of keywords with KEI > 10, Comeptition < 1000, Count > 50, use them. They are the most profitable. However, keywords like this are becoming scarce.
I understand and agree in principle to what you are saying about count, but would disagree that a profitable keyword must have 50 or more searches in Wordtracker. I use something much lower than that as an indicator. 5 or more in the 24 hour count is a good indicator to me, and even as low as 2 counts in 24 hours. As I explained in a series of articles in the last few issues of my newsletter, many keywords with counts of 2 -10 can be found with less than ONE competing website. You are almost guaranteed #1 in Google. What I went on to explain next was how I group keywords (using the niche within a niche feature of KRA-WT) and target several on each page. In fact in testing I have gotten top 10 positions for 8 different phrases with between 2-10 searches in 24 hours. That one page brings in about 20 visitors per day - and is profitable. Build 10 pages like that and you have 200 visitors a day. Build 100 pages like that and you get 2000 visitors per day. Not bad for keywords that have a low number of searches!
My technique works because most webmasters ignore these low COUNT phrases.
I believe that Martell goes much lower than 50 now on article pages. His main product pages have huge competition and he rarely ranks well for his main product pages. It is his lower competition, low search phrases built into his articles that attract the visitors and lines his pockets by funnelling them to his product pages. Smart guy.
Read the last 6 or so newsletters of mine in the archives and see if you follow my technique. It has worked very well for me."
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4. And finally...
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As I hinted earlier I like to make goals so that I know what I expect of myself in my business. If you have not set specific goals, why not start today. A great starting goal is this:
"Every day I will do something to build my business".
If you keep that goal, your business will get bigger, stronger and more profitable.
The things you can do to build your business don't have to be major things, just small stepping stones along the path to success. Here are some ideas:
1. Write an article and submit it to an article submission site.
2. Create a logo for a new website or create a template for your new site.
3. Carry out keyword research for a new project.
4. Read information and research topics relating to your business.
5. Learn a new skill.
6. Analyze your log files to help you understand your visitors.
7. Get some links to your site.
8. Start writing your own eBook, or creating your own product.
9. Write a review of something you love and post it onto the web. Even if there is no affiliate program, let the author know of your review - they may link to you.
10. Do something nice for someone else ;o)
All of these can help grow your business in a small way. Do something every day, no matter how small, and your business will grow.
Have a great week.
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