The SEO Experts Academy is a full SEO Training course developed by Matt Carter and Terry Kyle. For several years now I have followed Terry because of his extensive knowledge (through testing a huge number of domains) of backlinking strategies. He also frequently runs tests that he documents on his forum. Terry is certainly an SEO Expert that I trust.
The SEO Academy course has been eagerly anticipated by many of Terry & Matts followers, so does it live up to the hype now that it is finally available?
How is the information delivered?
SEO Experts Academy is created in Kajabi (an expensive system for membership sites) so it looks very professional and its very well laid out.
There are three levels in the course – basic, intermediate and advanced, however, don't be fooled by the term “basic”. There is a lot of great info there and each level builds on the last so you need to go through all the training in the order it is laid out.
SEO Experts Academy tutorials are primarily video based and sometimes the videos recommend resources – these are usually put as links under the videos.
NOTE: There is also a resources section divided up into Basic, Intermediate and Advanced sections. Obviously the resources in these sections relate to those sections of the course and provide links to the resources mentioned in the video tutorials.
One thing I think is excellent is the PDF Plans. These are detailed step by step plans that layout an entire strategy for building links to:
- an authority site, or
- a new mini-site
There is also a PDF plan called
- How to avoid Google's Human Reviewer slaps.
These plans use the concepts and techniques that you learn in the basic, intermediate and advanced levels and show you how to apply those techniques to your site (depending on the type of site).
NOTE: There will also be a bonus webinar in about a month that customers will get (or can join in).
OK, Onto the course material.
I cannot list all of the topics included in the course, but I can say that everything I would consider as essential SEO is included. It’s a really comprehensive course!
In the basic module, there are 37 tutorials which teach all of the basics of SEO including things like how to structure a site, keyword research, domain extensions, indexing, pingbacks and a stack of tutorials on backlinking methods and a lot more. While this is in the “Basic” section, much of this stuff will be new to a lot of people.
In all three sections of the course, the videos are well presented, clear and look professional.
What I particularly like is that videos are mostly under 10 minutes, so that you aren't tied to watching really long videos and you can watch a new video whenever you have a spare 10 minutes. If a topic takes more time, the videos are usually split up into separate videos.
The Intermediate section currently has 17 tutorials which cover a number of other backlinking methods but there is quite a strong emphasis on outsourcing, which is something everyone will likely want to do as their business grows.
The advanced section has 24 videos with a big emphasis on aged domains – where to buy, what to pay, checking them before buying, hosting, and a whole stack more. Buying aged/High PR domains is something that can give you a huge step up the ranking ladder, and the ASEO Academy covers this topic in great detail.
So what about Panda?
Finally – guys who really understand what Panda is all about!
In the Basic section of the course is a tutorial called “Keyword Research Post Google Panda” – this looks specifically at keyword issues relating to Google Panda’s update. In other words, what keywords you should be targeting on your site and how the wrong keywords can land you in trouble.
There is another tutorial entitled “Quality Content for the Google Panda & Google Human Reviewers”. In this one, there is advice on what type of sites / content will give you problems, and what to do to make Google love your content.
In the PDF Plans section there is a PDF Plan called “Avoiding Google’s Human Reviewer Slaps”. This gives you a checklist of what to do to try to ensure your site won’t be slapped.
So is the course good?
It is excellent and probably the best and most up-to-date course on SEO.
There is a very large bias towards link-building and so there should be. Backlinks still holds the key to top rankings, but as the guys remind you, it's not good enough on its own.
If you drive bad content to the top of Google with backlinking (yes its possible), a human will eventually review your site and slap the page. Why waste effort on building backlinks if the content is poor?
I fully recommend the SEO Academy Experts Course.
While some may think this course is expensive, I really think that it is cheap for the education you receive. You can learn the secrets of SEO masters and become one yourself.
What price can you put on that?
Learning the SEO presented in the SEO Academy will mean you KNOW how to get pages to the top of Google and keeping them there.
I recommend that you get access to the SEO Academy now before the price goes up on November 1st:
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