Speed PPC
April 13, 2009 by Andy
First we had Google Cash Detective, and then the excellent (and much cheaper alternative called Adspy Pro which I use for spying on my Adwords Competitors).
Now, Alan Gardyne and his new business partner are about to release a truly exciting tool for all PPC marketers.
Creating great PPC campaigns takes a lot of hard work. As the PPC side of your business grows, you may have the choice of hiring an expert to help, or stop growing the PPC side of your business, because you simply don’t have time to track everything.
Great campaigns take a lot of work to build, and run.
Jay Stockwell is Alan Gardyne’s new business partner. He started doing PPC in 1999 (that’s before I started my own online business). Jay is an AdWords Qualified Individual and does contract PPC advertising for an Australian company, Cash Doctors, charging $500 an hour for PPC consulting. Jay says that there are five main criteria for a successful PPC campaign.
1) Highly targeted, relevant keywords.
2) Small, tightly grouped, ad groups based around the same terminology.
3) Text ads that match the keywords (and terminology) exactly.
4) Landing pages that match the keywords and the text ads exactly.
5) Tracking mechanisms that allow you to ensure that the keywords are paying for
themselves.
Jay suggests that if you can get these 5 things right, you are well on your way to a successful PPC campaign. However, Jay reckons there are a couple of things that often complicate this.
1. Too much competition pushes keyword prices up, and
2. You don’t make enough per sale to make your PPC worth while.
As you can see, there is a lot to get right, and time is often the limiting factor in PPC.
Well, Jay has been working on a solution for several months, and he let me test it.
Here’s how Jay sums up his software solution…
* Roll out highly targeted, high converting PPC campaigns 72,500% faster. This software helps you turn a month of full time work into 12 minutes’ worth.
* Dramatically decrease your PPC costs by using very small, tightly focused ad groups to increase click-through rates. Without the extra work normally required.
* Significantly increase your landing page conversion rates by dynamically matching it perfectly with the original keyword. Create perfectly matching landing pages for every single keyword in your campaign automatically.
* Create perfectly matching ads for each laser focused ad group, pushing your click-through rates sky high and reducing your costs.
* Achieve amazing Google AdWords Quality Scores to allow for extremely low minimum bids.
* Powerfully leverage the long tail traffic in a way that you thought would not have been possible without full-time staff.
* Track every ad group and every keyword with surgical precision so you can tweak your campaigns into profitability. Even for affiliate and CPA offers that you
couldn’t normally track easily.
If all this wasn’t enough, Jay has created a datafeed integrator as well. This tool helps you create landing pages out of merchant datafeeds, that match your ad campaigns.
If you have been struggling with PPC campaigns, by now, your stomach is probably tied in a knot after reading what this software can do.
Well, so was mine when Alan first wrote to me. For the last few days, I have played with the tools, and am very impressed. I was going to create a video for you to watch, but just ran out of time. Instead, you can watch a video that Jay has produced. You’ll see how he completes an estimated 145 hours of work, in just 12 minutes.
In 12 minutes the software:
* "Created" 8720 highly targeted, low competition keywords.
* Each keyword is matched to its own keyword targeted landing page.
* These keywords were split into 436 Ad groups of tightly related themes (focused for high clickthrough rates).
* In all, the software created 1744 unique, high clickthrough rate text ads (that’s 4 per ad group).
Speed PPC is a "system" for saving you an enormous about of time
with the setup of Adwords & MSN adCenter campaigns. The Speed PPC
system compresses months of work into minutes. Quite literally.
This tool is a one off payment, though it will be quite expensive.
One of the very nice features of this tool, is the integration of merchant datafeeds.
For those of you who don’t know, a datafeed is a list of products,
descriptions, affiliate link, an image, etc. These are often
provided by merchants to his/her affiliates, and can contain
hundreds, if not thousands of products.
The datafeed integration of Speed PPC allows you to take a
merchants datafeed, and create a campaign around EVERY SINGLE
PRODUCT. These campaigns link to a pre-selling landing page on
YOUR site that matches the products keywords. This landing page
then links to the merchants site via YOUR affiliate link. How cool
is that?
Basically, if the feed has 500 products, you could create 500 ad
groups (one per product), thousands of perfectly matched ads that
refer directly to the product, that link to your targeted landing
page (with image and description pulled directly from the
datafeed), which in turn refers visitors to the merchant through
your affiliate link.
How long would that take you to do manually? Weeks? Months?
With Speed PPC, you are talking hours.
If you want more info on Speed PPC, watch the video, and sign up
for more information here:
Just to finish this email, I wanted to let you know about the
landing page options that you have with Speed PPC, since this was
another area of concern frmo some readers.
Here is what Jay told me, and to be honest, a lot of what Jay said
was over my head as I am not a huge Adwords user because of time
constraints ;o).
For landing pages, you can:
* Direct link to the home page.
* Link through 3rd party systems.
* Direct link through affiliate links to the home page.
* Deep link through affiliate links pulled out of datafeeds.
* Direct link into individual website search engines to pull up the
most relevant content.
* Link into dynamically altered pages to suit original search
keywords.
* Link into the SpeedPPC Datafeed software which will pull relevant
content out of the affiliates datafeed to dynamically build pages.
If you are a PPC advertiser, this is incredible… Here is the video:
Buy Speed PPC Now
Related Articles
- Adwords Analyzer - This is a tool that got me very excited when I read the sales page. Did it live up to the hype? Read
- Long Tail Cash - Dave Tropeano has come out with a video course on using the long tail in PPC and SEO strategies. Bef
- Adspy Pro review - Adspy Pro is a tool that can give Adwords advertisers a distinct advantage. The headline on the Adsp
- Definitive Guide to Google Adwords - The review on this page is a little old. Read my new full review of Perry Marshall's Definitive Guid
- How to Create Content Fast - Occasionally a product comes along that will capture my imagination and give me a new direction to f
Comments
One Response to “Speed PPC”Trackbacks
Check out what others are saying about this post...[...] http://ezseonews.com/review/speed-ppc/ [...]