Battle for the Top 10
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| Objectives of this Book Why did I write this book? Who is Andy Williams? 1. GETTING TOP SEARCH ENGINE RANKINGS 1.1 Keywords & phrases – the strong foundation for your web site. 1.1.1 HYPOTHETICAL CASE STUDY – A web page about “carp fishing” 1.1.2 OK, time to put this knowledge to work 1.1.3 Decision time 1.1.4 One final free tool you need 1.2. More to do: 1.3 Sectors Graph 1.4 To Do: 1.5 So We Have a List of Keywords, What Next? 2. DOMAIN NAMES & WEB HOSTING 2.1 Finding available domain names 2.2 Which extension? 2.3 Web Hosting Companies 2.4 To Do: 3. HTML EDITOR? 3.1 OK, your checklist: 3.2 A Summary 4. TITLE TAGS 5. HOW TO NAME YOUR FILES WHEN YOU SAVE THEM 6. META TAGS 6.1 META TAGS - the truth 6.1.1 Should you bother with these tags? 6.2. META DESCRIPTION TAG 6.3 META KEYWORD TAG 6.4 OTHER META TAGS 6.5 A final note about keywords in Meta tags 7. WEB PAGE DESIGN ISSUES 7.1 Visitors 7.2 Web Page Dislikes a) Pop-ups & pop-unders 7.3 Web Page Likes 7.4 Navigation Systems 7.4.1 Keeping the Spiders Happy 8. THE TOP THIRD RULES 8.1 WHAT TEXT IS VISIBLE TO A SEARCH ENGINE? 8.2. THE FIRST THING ON YOUR WEB PAGE 8.2.1. The logo 8.2.2 ALT Tags 8.2.3 Navigational Aid 8.2.4 Opening Header 8.2.5 And Finally…. 8.3 Example 9. THE REST OF THE WEB PAGE 9.1 The second two-thirds of your web page 9.1.1 Finishing the Web Page 9.1.2 Note About Prominence 9.2 A Note About Links on the Page 9.3 A Note About ALT Tags 9.4 A Note About Image Names 9.5 Keyword density! 9.6 Finished the Page – What Next? 10. SUBMITTING TO THE SEARCH ENGINES 10.1 How To Submit Properly. 11. WEB PAGE OPTIMIZATION - USEFUL OR USELESS? 11.1 Web Page Reputation 11.2 The Web Page Voting System 11.2.1 IMPORTANT – What Reputation Does Your Page Want? 11.2.2 How To Ensure You Get The Correct Reputation 12. GOOGLE PAGE RANK (PR to its friends) 12.1 What is Page Rank (PR)? 12.2 How Can I Find The Page Rank of Any Web Page? 12.3 But What Makes a Quality Link? 13. THE ANATOMY OF A QUALITY LINK 13.1 Link Comes From a Web Page With a Related Topic To Your Own 13.2 Link Text of the Link Pointing to your Pages Contains the Primary Keyword of your Web Page 13.3 Link to your Page is on a Web Page with a Good PR 13.4 The Web Page Linking to your Web Page Does Not Have Too Many Links on it 14. PAGE RANK & LINK REPUTATION 14.1 Page Rank & Link Reputation – Partners in Crime 14.1.1 Page Rank Revisited 14.1.2 Link Reputation again 14.1.3 How Page Rank and Link Reputation are Related 14.2 Using this Knowledge 15. HOW TO BOOST PR 15.1 Reciprocal Link Exchanges 15.1.1 Things to Watch Out for 15.1.2 How to Find Good Link Exchange Partners 15.2 FFA Link Farms 15.3 Inter-Linking your Own Sites 15.4 Directory Listings 15.5 Writing Articles 16. BLUEPRINT FOR SEARCH ENGINE SUCCESS 17. Appendix 17.1 The Worksheets 17.1.1 WORKSHEET 1 – Keyword research 17.1.2 WORKSHEET 2 – Assigning Keywords 17.2 Resources 17.3 Useful Web sites Bonus Chapter 18. SSI – the secret weapon of the professionals 18.1 Why is SSI useful? 18.2 SSI - Planning ahead 18.3 OK, so how does SSI Work? 18.4 How to insert one file into another 18.4.1 Virtual & File Includes 18.4.2 The format of the include statement 18.4.3 File Extensions of pages containing SSI commands 18.4.4 Updating a site to SSI if extensions used are .html 18.4.5 Example showing SSI in action 19. Parting Words 19.1 Things to avoid 19.2 Go forth… |
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