Using WordPress for Affiliate Sites 11

WordPress is an excellent site building tool and once it is setup properly, you can concentrate on adding great content to your site.  WordPress will then take care of the rest, including all of the linking, creating pages, sitemap etc.  If you need more convincing, read my article on “Advantages of Using WordPress for Affiliate Sites”.

The big question here is how do you set up the site?

The way I like to build a website is to have a homepage and some main pages.  The main pages cover the various sections of the niche.  I’ll then add content to the site, with each article fitting nicely into one of the sub-niches covered by a main page.  Here is a diagram I created a few years ago to explain how I structure a website:


You can see from the diagram that the homepage links to the main pages, and a sitemap.  You will of course want to add some of the following: privacy, disclaimer, terms & contact us pages, and these will also be linked to from the homepage.  The articles on the site then link to the related main pages, so that the content on your site is linked together by topic.  WordPress makes this type of site very easy.

The homepage is obviously taken care of, though you do have a choice – do you use a static homepage, or the recent posts as a homepage?  Everyone has their own idea of what they want their homepage to look like.  I personally prefer a static homepage, or at least a homepage that I can control, so that I can make sure it acts as an “information centre” guiding visitors to the content they are searching for.  However, what about main pages?  How do you handle the main pages in WordPress?

Many people teach that you use “pages” in WordPress to hold your main page content, however, I use posts.  if you are confused, read this article on the difference between posts and pages.  In fact it would be more accurate to say I use the category pages as my main pages.  The category pages in WordPress usually show all of the posts in the category, but I modify them slightly.  For my category pages I’ll:

  1. Create a “sticky post” for each category, so that the same post is always shown at the top of the category page.
  2. List the other pages in the category as plain text links to the “post” page created by WordPress.
  3. Remove the potential duplicate post page (the one that WordPress created for my sticky post) using a redirect.

You can see this in action on the website I have been building for my WordPress for Affiliate Sites members.  Here is the diabetes site.

Across the top of the site you can see links to the “home” and “glossary” pages.  These are pages (not posts) in WordPress.  Underneath this, you can see three menus:  Conditions & Disease, Diabetes Treatment and Diabetic Pets.  Each of these categories represent main pages, but they are also “super categories”.  If you put your mouse over the top of these, a sub-menu opens showing a number of other categories.  Every category on this site is a “main” page on the site.

To illustrate the point, click on any of the categories.

The page you get to is a category page in the eyes of WordPress, but a “main” page in my site model.

You can see the “sticky post” at the top of the category page, and this post will never change unless I change it.  In a traditional WordPress setup, this post would be replaced when I next published an article to this category.  However, on this site, any new posts to this category will just be added as a link at the end of the page.

When you do things this way, posts are pigeon-holed into one category or another, so that these category pages (my main pages) become themed to a high degree.  The pages they link to are all in the same category, and of course, all of those pages link back to the main page.

If you would like to learn how to create sites like this, my WordPress for Affiliate Sites course teaches everything.  During the course I have videoed the entire process, from start to finish, so anyone can follow along.

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11 thoughts on “Using WordPress for Affiliate Sites

  • aranye

    I dont understand what you mean by “Remove the potential duplicate post page using a redirect using a redirect”.

    What kind of duplicate content? — Do you mean that there will be 2 similar categories? Or to similar post in a category? Or something else?

    What is a redirect? — Is it a plug in ? What does redirects actually do? Are you referring to “page not found, redirect pages”?

    Thank you

  • Andy

    There is a lot of pieces that need to fit together, and in these brief tutorials, I cannot give you all of the details. If you want to get step by step tuition on this, you would need to join my WordPress for Affiliate Sites course which is aimed at beginner WordPress users.

  • Vitallywell

    I just joined your Affiliate Sites with WordPress program. I like your efficient and thorough teaching style and look forward to the course. I have some sites I want to convert to WordPress and other WordPress sites I want to do right. I am looking to save time and do it right the first time.

  • Omar

    I am one of Andy’s students and I definitely give his course a thumbs up. His teaching methods are through and easy to understand.

    I am not a beginner so I don’t follow everything he teaches. But even if you have some experience with WordPress and affiliate sites you will find some nice gold nuggets throughout the lessons.

    I hope this help you to decide if you have been considering signing up for his course.


  • Johan

    I understand the course is supposed to run over 5 months. Will it be possible to go through the full course in less than 5 months, provided one has some experience on beforehand and (of course) it is paid in full?


  • Andy

    I am working on an option to pay up front for the whole course. I will announce it on the site and in my newsletter when its setup.

  • Andrew Emerson

    Hi, a really useful post. One fundamental problem I’ve come accross though. I can’t see any way / plugin to create sticky posts at the top of each category.?
    How do you achieve this?

  • Ken

    I can also vouch for the teaching of Andy through his wordpress for affiliate site tutorials,

    just the lesson on themeing has been worth its weight in gold, my site is now being found for keywords i wouldnt dream of optimizing for, but through themeing you cast your net even wider

    also recently it is said that alot of searches each month are unique, what that means is that they will not be in any keyword database, but if you theme a page, you stand a far greater chance of getting more traffic

    Andy’s site is my one stop souce of information and I fully recommend it to everyone who is looking to focus, and build long term profitable sites the right way, rather than buying every ultimate new triack ebook that come out with empty promises

  • carole

    I’ve noticed most WP sites don’t have a navbar on the left as with standard websites. It seems to be only on the top of the page. Any reason for this? Is the site structure the same as in other websites or is it different with WP?

    Can you also confirm if the WP Affiliate Course is for those who already have websites but just want to change their CMS to WP?


    • Andy

      WP can have the navbar anywhere you want to have it. Having it on the right means the visitors eyes are drawn to the main content and not a list of distracting links.