WordPress is a great platform for building a website. It does have some problems out of the box, though. One of the biggest issues is duplicate content. If you watch the following short video, you will see what happens when you create a new page on your WordPress website if you haven’t got your SEO quite right:
And that was with a conservative number of tags. Some people use dozens of tags per post, and wonder why their web pages never manage to break into the Google top 10.
BTW: You’ll notice that I have a link in that Youtube video description to buy my course at a discount. Don’t buy it. If you decide you want to get it, scroll down this page for a better discount.
The biggest culprits for duplicate tend to be the archive pages. A lot of SEO teachers will tell you it is best to just set these pages to noindex. I mean if it isn’t indexed by Google, it cannot be duplicate. That is totally true, BUT, if it is not in Google, it cannot rank. The issue I have with this noindex approach is that category and tag pages can rank extremely well if they are set up properly. Wouldn’t it be great if you could turn these pages into truly powerful SEO magnets, with very little duplicate content? Well that’s exactly what I do on my own websites and what I teach in this course.
My WordPress SEO course covers a lot of ground, and it’s not just limited to WordPress websites, although that is the focus. In the course you will learn:
- How to get around Google hiding the keywords searchers use to find your pages. With this simple technique, you will know the most important phrases people are using in your niche to search on Google. You’ll also find out how you can take advantage of that information to focus in on specific pages to optimize.
- How to identify a good web host, and test it to make sure they are delivering on their promises. Are web pages loading quickly? Is the server responding quickly to requests from visitors who want to read your content?
- How to use a CDN (comes free with a lot of hosts), and a caching plugin to speed up your page load times.
- How to use a free WordPress plugin to set up an efficient sitewide SEO structure, and how to override default SEO settings on a page-by-page, post-by-post, category-by-category and tag-by-tag basis.
- Why you should not be focusing on keywords, but themes instead. All pages ranked in Google are well-themed around a specific set of keywords and phrases. I’ll show you how to find those words and phrases.
- How to set up a self-updating sitemap and submit it correctly to Google. When you update content or add new content, Google will know about it. If there are problems with the sitemap, Google will tell you.
- Why it is important to start thinking a little more about your sidebars. Not every web page on your site should have the same sidebar. Sidebars should be dynamic and change according the the content on the page. There are a few ways of achieving this, and I’ll teach the easiest.
- Why internally linking your pages using keywords is natural, and why it is not natural to use keyword-rich anchor text when linking to other websites. You’ll also learn the basic ways you can create a great internal link structure, and why this can help keep visitors on your website.
- Why permalinks structure is important to search engines and visitors, and how to setup the best structure for your site URLs. You’ll also learn why you might need to change the filename for your posts, and how to do this.
- Why stop words can destroy your SEO efforts in areas of the page that are highly significant in SEO terms.
- How to properly setup your WordPress comments (and what to do with trackbacks and pingbacks) so you don’t end up getting hacked or find yourself linking to all kinds of bad neighborhoods.
- How to easily keep your site up to date – themes, plugins and WordPress itself, and why this is so important.
- How to create powerful ranking pages with your category and tag pages, avoiding the duplicate content issues that plague so many WordPress websites. Plus, which archive pages you should be noindexing.
- How to use noarchive, noindex and nofollow, for better search engine optimization.
- How to optimize every element on your web page, from title to author bio, with everything in between.
- How to use the Google Search Console to identify pages on your site that are underperforming, and simple experiments you can do to try to improve the click through rates from the search engines so you get more traffic.
This course will teach you everything you need to know about WordPress SEO, and how to avoid the common problems caused by a simple lack of understanding how WordPress works, and how WordPress structures your site.
Most importantly, you’ll learn how to harness some of the powerful tools that Google give us in the Search Console.