Creating "Fat" Affiliate Sites Table of Contents 1


By Dr. Andy Williams

1. Avoid Being a Thin Affiliate 1
1.1. Google Report Analyzed 1
Summary of Google?s Webmaster Guidelines 2
1.1. Spam Techniques 7
1.1.1. Spam technique 1 – Sneaky redirects 7
1.1.2. Spam technique 2 – 100% Frame 7
1.1.3. Spam technique 3 – Hidden Text / Hidden Links 7
1.1.4. Spam technique 4 – Porn on expired domains. 8
1.1.5. Spam technique 5 – Secondary Search Results / PPC 8
1.1.6. Spam technique 6 – Thin Affiliate Doorway pages 9
2. An Overview of Building Fat Affiliate Sites 12
2.1. Process of building a "FAT" Affiliate site 12
3.1. Find several potential niches 14
3.2. Check to see which one is most profitable 19
3.2.1. Checking Demand 20
4. Keyword Research 24
4.1 Keyword Research Tools 25
4.1.1. Advice on Choosing a Keyword Research Tool 27
5. Working with Keywords 29
5.1. So, Which Keywords Should You Target? 29
5.1.1. Finding the Number of Competing Pages 30 Why use Quotes for Determining Competition? 30 Searching for your Ranking Position 32
5.2 Our Keyword Strategy 32
5.3. How to Group Your Keywords 33
6.1 What is an Article? 37
6.1.1. How can you find in-demand phrases that are EASY to write articles on? 39
6.1.2. What About High Competition Phrases. Can I use these for Articles? 46
7. Themeing Pages 48
8. Main Pages v Article Pages 56
8.1 The Purpose of Main Pages and Article Pages 57
8.2. Summary 59
9. The Art of Pre-Selling 61
9.1. Pre-Selling v Selling 61
9.2. How to Pre-Sell 62
9.2.1. Summary of the Pre-selling 62
10. An Example Article 64
10.1. Target profitable keywords 64
10.2. Ask yourself what someone who searches for "baby nursery themes" is really looking for? 65
10.3. Decide on a writing style. 66
10.4. Flesh out your initial ideas. 66
10.5. Call to action 67
10.6. Create a headline 68
10.7. Keyword optimization concerns 69
11. Two Models for Creating Sales Pages 75
11.1. Pre-Sales Page – Model 1 77
11.2. Pre-Sales Page – Model 2 77
11.3 Plans of both Models 79
11.3.1. Model 1 79
11.3.2. Model 2 80
11.4. Summary 81
12. Articles Revisited 83
12.1. The Value Test for an article 83
12.2. The Value Test for a Site as a Whole 83
12.3. Creating Articles that Pass the Value Test 84
12.3.1. Writing Reviews 84
12.3.2. Discussion Articles 86 Some quick guidelines when writing your article 87
12.4. Stuck for ideas on what to write about? 88
13. Web Editors, Domain Names and Web Hosting Plans 89
13.1. Website Editors 89
13.2. Buying a Domain 90
13.2.1. The Domain Name 90
13.2.2. Hyphens or no hyphens 91
13.2.3. Domain Extension 91
13.3. Buying Web Hosting 92
14. Linking Strategies 95
14.1. Internal Site Links 95
14.1.1. Text links 95
14.1.2.Graphic links 96
14.2. Linking Pages together 98
15. Google Page Rank 100
15.1 Toolbar PR v the Value held at Google 101
15.2. PR Summary 103
16. Link Reputation 105
16.1. Some Incoming Links Can Help Your Rankings… 107
17. Tracking Visitors 110
18. Link Partner Pages 114
18.1. Why Add a Links Page? 115
19. A few Linking Considerations 117
19.1. Types of links 117
19.2. A link to your Sitemap 118
19.3. Disclaimer, Privacy, About Us and Contact Us links 119
19.4. Article Sitemap link 119
19.5. Link Partner Page 119
19.6. Other Links on the Homepage 119
20. Adding new Content to Your Site 122
20.1 Using Free Articles on your site for Content 125
21. Article Distribution 128
21.1 Article Directories 130
21.1.1. Create your own Article Directory 130
21.2 Submission to webmasters 131
22. Submitting to Directories 133
23. Affiliate Site v Adsense Income 135
23.1. Articles and Affiliate Sites 136
23.2. Articles and Adsense Sites 137
23.3. Becoming an Adsense Guru 137
23.4. Tracking Adsense 138
24. Single site, or several tighter niche sites? 141
25. Owning your own products 147
25.1 Advantages to Owning your own Products 148
26. Keeping in Touch with Visitors 150
27. Legal Requirements for Webmasters 154
28. Building a Product Empire with ?PLR? Content 155
29. Issues with running your own Affiliate Program 158
30. In Summary 161
Worksheet 1 – Fat Affiliate Site Building Checklist 164
Worksheet 2 – Generating Ideas 165
Worksheet 3 – Pre-Sell Planner 166

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I haven't had time to get permission from the authors to reprint these comments, so I have just included a first name, or forum nickname as the source:

"Dear Andy, I just have to thank you once again for the sheer quality of the information to provide – it's the sort of thing lesser beings would love to have so they could sell it – and you give it away.
Best wishes Darrell "

"Hello Dr Andy I won't be able to sleep tonight out of guilt If I don't let you know this.You have provided great information with your reports.I have seen people selling crap for 27 and 37 yours is hands down the best!! You have really gone the extra mile.God can't be everywhere thats why he created Dr Andy 🙂
Sincerely Manoj"

"Free eBooks don't often get read, which could be a shame. If people who download "Creating ‘Fat' Affiliate Sites" think it's just another eBook to store on their hard disk, they will miss out on a wonderful opportunity. This book is the best affiliate marketing guide I have ever read, at any cost, and I have bought most of them. I can't beleive this ones free. Thanks Andy, great job." Pete.

"How wonderful!!!! I kinda hoped you'd turn it into a pdf. For what it's worth, this pdf that you give away is better than anything I've purchased (and I've purchased a lot). I hope that whoever gets it appreciates what they have – probably the best book on affiliate marketing there is". White Wolf

"There are so many ebooks online that are a total waste of money, but even more importantly a waste of my time.  In fact, the sellers should pay me to read some of them.  It was so refreshing to read Dr. Andy Williams? ?Creating Fat Affiliate Sites? ebook.  It tells you exactly what to do, what tools to use, and what steps to take to build profitable affiliate sites that rank well in the search engines.  And hey, guess what, it?s a plan that actually works!  If you are struggling to get started with affiliate marketing or you are not making the type of money you would like, this ebook will tie up all the loose ends to get you going quickly". John

"I have often heard the term over-deliver from marketers who think it applies to them. With the exception of Ken Evoy, I can't think of anyone else except Dr. Andy who deserves the title of Mr. Overdeliver. This eBook is going to be one of the greats in the field of affiliate marketing". Alison

"Great book Andy. Thanks for all your help. I know you are a busy guy, yet you always reply to my emails when I ask for help. The course in this book is so much better than the one by ******* which costs $XXX!!!! ". Bryan

"Are you crazy giving this away?" Andy

"Hi Dr Andy, Your materials, software and support are 100% responsible for my current internet success. After trying other methods unsuccessfully I now make a full time online income.
Your current book sets it out like never before. Even a total beginner (like I was 12 months ago) could follow this blueprint and earn money online with the appropriate effort on their part. It won't be fast, but it will work, because it worked for me." Peter

"I built my 1st websites using Andy Williams' methods beginning just over 2 years ago and every one of those websites is still indexed in all the major search engines and they're all still earning money.
Using only Andy's methods and software,as described in "Creating Fat Affiliate Sites", my websites maintain CTR's of up to 34.2% month in month out with an average CTR across the range of them of about 14%.
Anybody can take "Creating Fat Affiliate Sites", follow the easy to read steps, and have their brand new website indexed in days and earning income from Affiliate programs, Adsense or selling their own products in less than a week… even a complete newbie." Russell

"Your "free" ebook is better then most of the paid stuff out there. You really do go the extra mile." DavidS

"Hi Andy, I finally took a look at your latest affiliate ebook.
I just wanted to thank you for releasing this easy to follow guide for creating profitable content sites.  After reading tons of popular affiliate books out there, your advice is the only advice I follow for creating ‘FAT' affiliate sites.
Thanks for spending the time to put together this great resource. " Linx

"I would have paid for this book! I love this internet business but with it?s constant changes I depend on Andy to help keep me up to date.  He is brilliant at what he does and I have the wonderful privilege of learning from him.  This ebook is just another example of how Andy cares about people and the many hours he spends of his own personal time helping others to succeed.  It may be free but it?s worth your success if you will take the time to read it.  Whether you are a beginner or not this book has something to offer everyone.   It has a step by step plan with all the latest techniques and ideas.  Don?t miss this one or you?ll be missing out on some very valuable information that is key to your success. " Maren

"Andy – your newsletter is one of the few I actually still subscribe too due inlarge part to the material you put out with the intent to help your subscribers make money instead of parting with their money.  Your new ebook is just another example of why manypeople, including myself, respect what you have to say in regards to online marketing.
Nicely Done!!!" Tim

"I've downloaded your free report "Creating fat affiliate sites" and I already read half of the way through. I can't believe you give out for free with this most valuable information. I have purchased and subscribed so many guru reports and memberships but so far none of them spills the guts to tell
the truth of the real deal in making affiliate income. In fact, I suggest you should charge a whole lot for your reports and definitely worth it." Anthony

"Thank you, Andy! You have saved me a TON of work. I saved all of those emails, and was in the process of stripping out the lessons to create my own ebook to make studying the lessons easier. Now I don't have to. BTW, it's the quality of the articles you send in your newsletter that makes it the very first – and sometimes the only – email I open and read as soon as I receive it. Thank you so much!" Mary

"Dear Dr. Andy, I hereby want to thank you for releasing your latest ebook "Creating FAT Affiliate Sites". This book simply rocks! I think this is everything a newby and even advanced affiliate marketeers need to build their own online affiliate business. I find it really an astonishing piece of work. It covers step by step instructions on how to build a succesfull affiliate website and it gives more than plenty of indepth information on keyword research, writing articles, getting quality traffic and so on. And the best part of it is that it is completely free…..
I think it is better than most ebooks for which you have to pay for, so Andy I would really think it over to give this ebook away for nothing…:-). Again, thank you very much for handing over this great tool for building a succesfull affiliate website. Kind regards, Max"

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One thought on “Creating "Fat" Affiliate Sites Table of Contents

  • Ellen

    Hi Andy!

    I am now several months subscribed to your newsletter. It is well worth a read with many awesome tips and recommendations.

    However, if I try to get the bonus downloads (such as the free e-book on this site or the ones which you would get when subscribing to the ezSeo newsletter, the links don’t work. I get always redirected to the ezSEO newsletter start page.

    Is there any other way to get the bonus info you offer?