Case Study #2 – Google Ranking Report

Case Study #2 – Low fat diet

For this case study, I took the search phrase “low fat diet” and searched Google. I picked two pages that ranked in the top 10 for this phrase, and two that ranked in the 500s.

The idea was to compare the two high-ranking articles to the two low-ranking articles, and look for evidence of themeing in the high-ranking pages. To carry out this analysis, I used the Article Editor contained in my “Creating Fat Content Course”.

For any kind of analysis like this, you need a list of theme words. These are the words that the search engines (using Latent Semantic Indexing) might expect to find on a page that is well written on the topic.

To find these theme words, I went off to Wordtracker, and created a list of the words most commonly associated with the search phrase “low fat diet”. My Creating Fat Content Course shows you how to do this. It’s simple, and takes a few minutes.

Here is the list I ended up with:





































Now this list is quite comprehensive, and no single article can be expected to use all of these on the page. However, a number of these phrases will be found on well-written pages about a low fat diet, so let’s see how the articles did.

Let’s start by looking at the two poorly ranked pages.

Poor Ranking Low Fat Diet Page #1

Here is the keyword map of the content on the page of the first poor ranking page:


Very few theme words throughout a rather short article. A quick look at this seems to suggest it is the same few theme words used throughout. We can confirm this by looking at the theme report for this page:


Out of all of our identified theme words, only 9 were used, so despite 1 theme word every 7.3 article words, the range of theme words was extremely limited (using just over 25% of theme words identified). The Quality Theme Score of 27% suggests this is a poor match for the search phrase “low fat diet”.

Let’s look at the second poor ranking page as this one is interesting.

Poor Ranking Low Fat Diet Page #2

Here is the keyword map:


The keywords are certainly spread throughout the document, but do you notice that there are groups of several theme word in a row? I can quickly spot “low fat diet” used several times throughout this document. That is a sign of keyword spamming, so I would expect to see a high themed percentage for this article, but a low number of theme words used.

Let’s have a look at the theme report:


As expected the Themed percentage is very high – a whopping 25.3% meaning 1 theme word every 4 words on the page. That is a sure sign of spamming.

Only 12 of the original theme words are used within the 455 words on this page, which represents a low 34% of the total theme words identified.

This article smacks of keyword spamming, and the article software has penalised it for such, giving it a Quality theme score of just 5.7%. Google obviously thought similarly when it ranked this page.

OK, so what about the top ranking pages for the term “low fat diet”?

Top Ranking Low Fat Diet Page #1

Let’s get straight on and look at the keyword map as a picture can tell a thousand words. I have had to shrink it in size to fit this page:


Clearly this article is well themed throughout, with theme words appearing consistently throughout the article.

We’ll get a better idea of how well it has used the variety of theme words by looking at the theme report:


With 1081 words on the page, this is a long article, and we would therefore expect to see a high percentage of our initial theme word list appear on this page. We are not disappointed, with nearly 83% of our list appearing on this page.

29 different theme words are found 147 times within the body of this article, with one theme word appearing every 7.4 article words. That is actually bordering on the spammy, but obviously the article writing software found this to be insignificant in comparison to the articles merits, awarding it a quality theme score of 100%

There is no wonder why this page ranks so well.

Let’s look at the second of out top 10 pages.

Top Ranking Low Fat Diet Page #1

Here is the keyword map (again, it’s reduced in size to fit on the page:


Clearly this is another article that is well themed throughout. But how well does it use the range of theme words?

Here is the theme report:


Well, this page uses nearly 70% of our theme words within the 1954 words on the page. Those 24 theme words are used 254 times on the page, with 1 theme word appearing every 7.7 article words. Again, this is bordering on spamming, but this article wins in nearly every other aspect, so achieves a Quality theme score of 77%.

The software used in this report to analyze the content is called the “Fat Content Creator”, and is part of the “Creating Fat Content Course”.

Do you want to learn how to create well-themed, quality content on any topic?

The “Creating Fat Content Course” will teach you how to write high quality content. The kind of unique, valuable content that search engines prize, and people like to share with their friends.

Here is what the course contains:

1. 225 Page Training manual.

clip_image013The training manual is packed with screenshots, diagrams, and easy to follow instructions.

It takes you through real examples of researching and writing content, and explores how you can make your content unique, valuable, and add value to the Internet.

Throughout, you will be shown how to use the included software to research, write, and check the theme your content, the same way I write all of the content for my own web sites.

2. Fat Content Creator Software.


This software is the article editor.

The editor has various tools built in to help you check the quality of your content. You can see the “Keyword Map” feature in the screenshot.

You’ll also have access the theme report, which checks your article to make sure it is well themed, and contains the keywords that the search engines will expect to find.

3. Dr. Andy’s Internet Search Browser.


This research tool is very powerful, allowing you to quickly and easily find facts, figures, videos, images, etc, for your content.


4. Special version of KRA, including the Keyword Research for one entire niche (the one we use in this course).


The course manual describes how to use this tool, to get at the right keywords for each piece of content you create.

5. Additional Files.

Contains several files mentioned during the course. Also includes a Server Side Include (SSI) primer, for those who want to learn this powerful tool.

Read more about the “Creating Fat Content Course“.

Subscribe to my newsletter

Subscribers to my newsletter get all the latest news, reviews, advice and gossip in the world of search engines, internet marketing, self-publishing, and North Wales (where I live). You can sign up for my free newsletter by clicking this link.

My Books

I have a range of webmaster related books for sale on Amazon in both Kindle and Paperback formats. WordPress, SEO & Self-Publishing.
On Amazon

My Online Courses

My courses cover a range of webmaster related skills, from learning WordPress itself, to installing an SSL certificate on your site.
On Udemy


1 thought on “Case Study #2 – Google Ranking Report”

  1. Hi Andy,
    Thanks for the very interesting article. Theme words is something I had never really considered before when trying to optimize my page. I’ve obviously looked at keyword density, but this is only for 1 or 2 keywords rather than theme words as such.

    This is definitely something to give a little thought to.
    Thanks again

    All the best,
    Gary Jenkins

Comments are closed.