Case Study #3 – Themeing Report for PLR v Ghost written articles

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The idea for this study was to compare PLR content with content I had written by a ghost writer to see how well that content was themed, and comparing it to top ranking pages in Google.

Theme Words for Halitosis

Off I went to Wordtracker to collect the theme words I’d be using for my analysis of the documents. Below are the theme words I settled upon:













gum disease










remed (this could be in either remedy or remedies)






There are 28 words in this list. You cannot expect to find all of these in an article, but this list of words are the ones most commonly found in an article on halitosis. Let’s see how the three articles did.

The PLR article

The PLR membership site that I got the article from is one I have used for a long time. In my opinion, it is one of the better PLR article so I would expect the article to do well.

Let’s see the keyword map first. This map shows where in the article the theme words are located. We are looking for an article with theme words spread throughout the article.


That looks reasonable. There are no obvious gaps in the content where no theme words are found.

Let’s look at the details on the theme report summary.


Of the 28 words I initially identified, only 13 were used. That’s 48%, which isn’t too bad. The article is themed at 14.5% which is a little on the high side, and indicates that the author may have tried stuffing theme words into the content. However, the Quality Theme Score of 43.8% is still not too bad.

With a little effort, a Webmaster could turn this good article into an excellent one.

The Google Top 10 Article

This is the one I would expect to show the best themeing. After all, Google ranks it in the top 10 of all articles in its database for the search term “halitosis”.


At first glance, this article looks better. A quick look over the keywords that are highlighted indicate a wider range of theme words in use.

Let’s see the theme report summary for this article.


Wow. This article uses 22 of my original 28 theme words. That’s 81%.

Those 22 words are used 88 times in the article, which is just 463 words long. That means there is one theme word every 5.3 article words. That is very high, and the Quality Theme score algorithm of the software is certainly penalising this article for it, but it still achieves a Quality score of 73.6%. No wonder Google likes the article.

This just leaves one article. The one I had written by a ghostwriter at a content writing service.

The Ghost written article

Let’s get straight on with it, and look at the keyword map. I have applied a couple of filters to this image to protect the content. While this article was never used on my own site, it appears the ghost author may well have resold it to other webmasters since there is a copy of the article on another site online. This is one of the problems with hiring ghost authors.


There are certainly some theme words there, but the theme report will tell a better story.

Theme Report for the ghost written article.


OK, the article was 260 words. This is a typical size for ghost written articles, since 250 is usually the minimum number of words you can ask for at the ghost-writing article services, and they are the cheapest. You use to see a lot of very poor “content” sites with articles of this size.

Out of my list of 28 theme words, this article used just 8 of them, and those 8 were used 24 times.

The Quality Theme Score of just 21% identifies this as a poor article, and I fact, the site publishing this article is not in the top 200 at Google for the word “halitosis” (I did not check any further than 200).

Some thoughts on the results

The Google top 10 content was easily the best and the Fat Content Creator software (the software I use for the analysis) awarded it the highest score of all three articles.

However, the PLR content was actually not bad, and could easily be turned into something very good with just a little effort.

PLR content from quality membership sites can be turned into useful content with very little effort (which is why I have used PLR content on my own sites for a few years now). However, a warning. I did analyze an article from another PLR membership site (not on halitosis) and found it to be very poor – quality theme score of just 19%, so the quality of content from some PLR sites really is not worth the subscription.

Advice: If you are subscribing to PLR content sites, make sure that the content they give you is very high quality.

The ghost written article was not only very poor, but the article found its way onto another website, after I paid for a unique article. That means the author may have sold this article a second time. This is one of the biggest problems with hiring ghostwriters for content, so beware.

The software used in this report to analyze the content is called the “Fat Content Creator”, and is part of the “Creating Fat Content Course”.

Do you want to learn how to create well-themed, quality content on any topic?

The “Creating Fat Content Course” will teach you how to write high quality content. The kind of unique, valuable content that search engines prize, and people like to share with their friends.

Here is what the course contains:

1. 225 Page Training manual.

clip_image013The training manual is packed with screenshots, diagrams, and easy to follow instructions.

It takes you through real examples of researching and writing content, and explores how you can make your content unique, valuable, and add value to the Internet.

Throughout, you will be shown how to use the included software to research, write, and check the theme your content, the same way I write all of the content for my own web sites.

2. Fat Content Creator Software.


This software is the article editor.

The editor has various tools built in to help you check the quality of your content. You can see the “Keyword Map” feature in the screenshot.

You’ll also have access the theme report, which checks your article to make sure it is well themed, and contains the keywords that the search engines will expect to find.

3. Dr. Andy’s Internet Search Browser.


This research tool is very powerful, allowing you to quickly and easily find facts, figures, videos, images, etc, for your content.


4. Special version of KRA, including the Keyword Research for one entire niche (the one we use in this course).


The course manual describes how to use this tool, to get at the right keywords for each piece of content you create.

5. Additional Files.

Contains several files mentioned during the course. Also includes a Server Side Include (SSI) primer, for those who want to learn this powerful tool.

Read more about the “Creating Fat Content Course“.

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1 thought on “Case Study #3 – Themeing Report for PLR v Ghost written articles”

  1. Robert Coleman

    I know there are so many membership sites out there selling PLR articles – the best two that I ever used are now defunct. Out of curiosity, do you have any personal recommendations from the currently available batch that you can recommend me?

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