When I look at my server logs to see how people find my websites, I usually have a wry smile on my face. You see, my pages are “optimized” for 100s of keyword phrases, and most of these phrases never appear in keyword research tools.
Yes, I know it sounds strange.
To illustrate my point, I wanted to highlight one page on my diabetes site.
Using a few of the most popular keyword research tools, I tried to research keyword phrases related to that page. The keyword research tools didn't do badly. Between them, they managed to come up with 10 – 15 phrases related to that page.
I then headed over to Google Analytics to check how many phrases the page had been found for. Analytics showed me over 600.
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