Over the last year or two, I’ve watched as one Kindle course after another was released. Some even promised to make you rich.
Now, I’ve been around the marketing block a time or two, so what have I done when these courses were released? Ignore then and keep doing my thing?
Actually I have been interested in every one of them.
I haven’t bought many though. In fact, the only Kindle course I bought was Geoff Shaw’s Kindling course (no longer available), which got me started (and I still whole-heartedly recommend). I did also buy a suite of products to help me with my Kindle business.
So, why have I taken such an interest?
Simple. The marketing of these courses often provides me with PROOF that let’s me see if that marketer is making money with their book.
A lot of marketers promoting their Kindle course will record a video showing their book’s rankings on Amazon. They hope that the rankings will be enough to prove to you that they are making big money from Amazon. Ignore the rankings, and grab the book title and author name.
Armed with this information, you can do your own due diligence.
Let’s take an example.
Suppose a marketers created a course, and told you that their book ranked #1 in Amazon for the term “Vertical Marketing”. Note, this is an example, and the book I am going to use as an example IS NOT one released by a marketer as far as I know.
In their video, they will show you that their book not only ranks #1 in Amazon Kindle, but across all departments in Amazon for the phrase “vertical gardening”.
Therefore this book is successful, correct?
Click through to the details page and check out the Amazon Best Seller’s Rank:
This book actually ranks 131,106 in paid Kindle Store.
According to data I have analyzed on the sales of my own books, that means there are more days when the author does not sell a book than when he does.
OK, so that book isn’t making much money. What about the other books by the same author? Maybe he is making money from other books?
Well, next to each book, you can see the author name. If you click on it, you are taken to the author profile, which usually lists all of the books by the author. In this case, the author has 54 books:
I could go through all 52 books and check the sellers rank for each book. I can then see whether this author has any best sellers, or just decent sellers. Since the author of this book is not a known marketer to me, I won’t do that analysis, but I have done it on a couple of Kindle Gurus that have promoted their courses to me over the last year.
Here are the Best Sellers Rank for these 3 authors:
Author #1 – 6 books
Author #2 – 12 books
Author #3 – 1 Book
That last marketer only showed off one of his books before selling his course for nearly $300.
OK, one last author.
Author #4 – This one was a student of one of the courses listed above, and was promoting the course as a “successful author”. He has 4 books:
My question to you. Would you buy a course of these guys for hundreds of dollars, knowing what you know now? Well, perhaps you need to know what those numbers mean before you can answer that?
I have included a table below that shows best sellers rank and the equivalent book sales per day.
Sales Rank – Books Sold per Day
Rank (Sales per day)
Over 50,000 I don’t have data, but sales are rare.
Incidentally, if you want to know which plugin I used to hide this data in exchange for social shares, click here. I am testing it on niche sites of mine, and it has exploded social sharing across those sites.