A lot of Internet Marketers look at content the wrong way. All they are interested in is getting their site populated with content, as long as it’s half-decent (some don’t even have that criteria). The problem is, poor content really cannot hide in Google. If something is really bad, the visitors will vote with their time on site, bounces back to Google and total lack of any social interaction with the site. The truth is, with Google’s Panda, Penguin, human raters and real people visiting your site while being monitored by Google (via a web browser or other method,) poor content will just not cut it any more.
I get asked by a lot of people for help creating content, so I decided to go through the complete process of writing a high quality article.
If I wrote about a topic I knew a lot about, there would be no formal process I could show you. I would sit and write, read back what I wrote, edit and move things about until it made sense. A final polish and the article would be finished. I could show you that process but you wouldn’t get much out of it. I’ve therefore decided to write on a topic I know very little about (although I do have an interest in the topic).
The topic I have chosen is capsaicin. If you’ve ever eaten a hot chili, then you’ve already been introduced to this chemical. Capsaicin is the substance that gives chillies their heat.
I’d like to write an informative article on capsaicin, including anything related to its use in alternative medicine that I can find. That’s the first thing I need to research, and I go about my initial research in a different way to most people. What I am looking for are the main important points that I am going to need to include in my article. For this, I use Web Content Studio.
Planning a Quality Article
Now that I know the important topics for the article, I need to start researching the actual material I can write about. As I go through the research, I usually find that I have way too much stuff to write about and need to split up the article into several smaller articles.
Researching the content of the article
Here is a video showing how I research the contents of my articles:
As you can see, there is a lot of information there, and this was just going to be the introduction.
Writing the article
Let’s see what happens as I write the article in the next video.
The final stage is to check the LSI of the article.
Checking the Article’s LSI:
This series used Web Content Studio.
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