If you are an internet marketer or freelance writer, chances are you will have written some product reviews for your own website.
Product reviews are always better when you have an intimate understanding of the product you are writing about, but as marketers, that isn't always the case. Sometimes you are writing about something you really don't know very well, or even at all. In this case, my solution is to find the important theme words and phrases that the top 10 ranking pages are using when writing about the product in question.
The theme phrases in particular will help you create a skeleton article that you can just expand upon.
To help illustrate this, I've recorded a video showing my own process for planning out product reviews (or any piece of content for that matter). In the video, I'll take a random product and map out a rough article plan using important theme phrases. You can take this same approach to any piece of content you want to write. Find the important theme words and phrases, and use those to build your own article.
DISCLAIMER: This video shows how to find theme words using my Web Content Studio tool. However, you can learn to do this manually in my course: “How to Write Great Web Content – Better Search Rankings!” (that's a $10 link).
For those that work better using visuals, there is now a new tool on the Theme Word results page – a word cloud. In the following video that also looks at finding theme words, fast forward to around 1:20 into the video, and you'll see that new feature.
It's been several months since the first video specifically relating to product reviews, but I ran the same Kodak product through the spider again, to grab the word cloud. Here is the uncleaned, unedited theme word cloud for the product:
That makes it a whole lot easier to see what is important to include in your product reviews.
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