Google Keyword Planner–No Adwords Campaign?

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I am a big fan of the Google Keyword Planner (formerly known as the Google Keyword Tool) as a free resource for keyword research.  I do have frequent problems when trying to do some keyword research, in that if often returns an error instead of the list of keywords.  But hey, it’s free!

Is it 100% reliable?  No.  But then neither are those tools that cost money but grab the data from the keyword planner.

Google’s Keyword Planner is a great tool for quickly finding keyword ideas, and carrying out a little bit of initial research.  However, I am hearing an increasing number of voices telling me that you need to have an Adwords account and set up a campaign to use the Keyword Planner.  This is simply untrue so I decided to record a quick video showing you why this rumour is spreading, and how you can actually use the Keyword Planner without setting up a campaign.  All you need is a Gmail address.

If you have any comments, please leave them below.  Thanks!

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2 thoughts on “Google Keyword Planner–No Adwords Campaign?”

  1. Christine Ritter

    Thank you very much for this video regarding using the Keyword Planner tool without creating an Adwords campaign. I looked for hours on the Internet, but your video is the absolute best and the most understandable one. Thank you very much.

  2. John Williams


    Thanks for this, i know i raised a question about this on one of your courses, but i searched around a little more and this is the perfect solution.

    Great thank You


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