Regular readers of my site will know that I have been preaching about theme phrase based content for as long as I can remember. What’s “theme phrase based content”?
It’s simply naturally written content that does not emphasize a single keyword phrase to help it rank for that phrase.
When I first started writing about “theming” in 2005, I had a lot of critics. Today, not so many. In fact, a lot of marketers have come out with their “new” systems and sold them for mega bucks. Their secret is almost identical to what I’ve been telling my subscribers about since 2005. In 2005, I release my Creating Fat Content course, which taught the process. A little later I released Web Content Studio which helped work through the process.
On my site, I reviewed my altime favourite keyword research tool, SE Cockpit by Shane Melaugh. A visitor commented on the review:
I have answered this question before, but I wanted to create a new video, demonstrating how it is possible to rank for a phrase in Google, without simply using the same keyword phrase over and over again in the content.
You can watch the video directly on Youtube
If you have any comments, please leave them below. Find out more about Web Content Studio here, if interested.